Storytelling is embedded in our DNA. Before human beings were putting their stories on cave walls, they were passing along survival strategies through stories.
13 Digital Marketing Weaknesses Turned into Strengths | #28 Content Warfare Podcast
What would you consider your biggest digital marketing weakness? Here are 13 methods for turning digital marketing weakness into strength.
Permission to Start: A Short Manifesto on Creating More Content {Letter #6}
Creating more content for your business or brand or mission has nothing to do with making time or coming up with new ideas. You simply have to write.
A Completely Mad Strategy for Selling Online {Letter #5}
Forget about sales funnels, pay-per-click advertisements and long landing pages filled with bright yellow highlighted copy… This is how selling online works.
#27 Building Authority Online using Google Plus with Mark Traphagen | Content Warfare Podcast
This week we’re joined by Google+ expert Mark Traphagen to discuss the “Why” and “How” of building authority online using Google Plus. Find out here.
The Professional Content Marketer’s Guide to Authenticity {Letter #4}
Authenticity in professional content marketing is selling the human in your business to the humans buy from your business. Learn how here…
Lipstick on a Pig Marketing: 3 Lessons for Curing the Epidemic of New Media, Old Advertising
These organizations believe that by applying old advertising to new media they can continue their success. I call this lipstick on a pig marketing..
#26 Copywriting, Copyblogger and Finding the Hook with Demian Farnworth | Content Warfare Podcast
Having trouble finding the hook in your copywriting? Demian Farnworth, Chief Copywriter for Copyblogger Media, is here to help. Listen now…
5 Methods for Learning to Love the Content Creation Grind {Letter #3}
Even if you take all five of the methods listed above to heart and embrace them fully, at some point in your content creation journey you’re going to want quick.
Developing a Culture of Belief in Content Marketing {Letter #2}
This is the second letter in a series on Professional Content Marketing. Anyone who is ever tried to sell a nonbeliever on content marketing…
