Looking to grow your Google Plus following using YouTube videos?
Or maybe you already have a YouTube and you’d like grow your audience using Google Plus?
Today on Google Plus Friday we’re discussing the YouTube Google Plus integration. When Google Plus was first launched it seemed odd to me that YouTube and Google Plus weren’t more closely tied together…
…but after recent updates to YouTube it’s obvious that Google Plus is going to play a major role in the YouTube platform moving forward.
It’s imperative that marketers make the YouTube Google Plus integration a priority in their content marketing strategy as Google has made it clear that each is a priority in their own future.
Without further ado, here are 5 Things Every Marketer Must Know about the YouTube Google Plus Integration:
Here are 5 things every marketer must know about the YouTube Google Plus integration:
#1 You can now directly connect your YouTube accounts with your Google Plus posts and pages… and in one of the most recent updates can seemly switch between YouTube accounts using the “All my channels” link found in your account drop down. for anyone managing multiple channels this was a gifts from the Google gods…
#2 Advanced annotations now allow you to create direct connect annotations inside your YouTube videos directly to your Google Plus account associated with that channel… Just like you see on my right here. So if you’re looking to build your Google Plus following through YouTube videos… ahhmmm… ahhhmmm… like if you have a great YouTube series on using Google plus better… like you might call it #Google Plus Friday… that’s not a bad name… Then these call-to-action annotations are great.
#3 Google Hangouts On Air can be directly broadcast to your YouTube channel. So if you’d like to capture a live event or interview this can be done seemly with any Google Plus profile with a connected YouTube channel.
#4 YouTube links in Google Plus posts automatically convert from a Web URL to hot link of the YouTube video title… Very cool feature when sharing a YouTube video on Google Plus… Additionally the video will automatically embed in the post for easy viewing inside of Google Plus…
#5 This is purely speculation, but I’m assuming that if Author Rank ever does become a serious ranking factor (if it’s not to a certain extent already) than our YouTube presence for connected Google Plus accounts is going to play a legitimate role in that ranking. Video content is too important to be ignored in the Author Rank equation… My personal opinion.
So my Google Plus Friday friends your homework this weekend, if you haven’t already is to connect your Google Plus profile with your YouTube account… You’ll want to also use the linked account section of your Google Plus profile about page to link out to your YouTube channel like you would with any authorship just in case #5 does become a reality.
This video is part of ongoing series using the #googleplusfriday video series which is dedicated to helping marketers and business professionals thrive on Google Plus. Every week I share one new tip, tactic, strategy or resource for growing your Google Plus presence (all White Hat stuff I promise).
If you’d like to follow along on YouTube connect below:
Thank you and Good luck,
I am Ryan Hanley.
P.S. If you enjoyed this article on Google Plus and want more I encourage you to Subscribe to my Newsletter
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How do you use YouTube to market Google Plus? or vice versa? Have you NOT connected your Google Plus and YouTube accounts for a specific reason?
YouTube / Google Plus Integration: 5 Things Every Marketer Must Know [Video] by Ryan Hanley