Do you think there are any secrets left to Internet Marketing?
I would argue, there are not.
It’s all been done.
There’s nothing left.
Neil Patel just released the most comprehensive SEO Guide ever (for free) so we’ve pretty much got SEO figured out.
Marcus Sheridan has content marketing on lock.
Pat Flynn owns affiliate marketing.
I could go on…
The point is there are experts in every corner of Internet marketing at this point, even the dark corners (or should I say especially the dark corners).
The jig is up.
The rooster has crowed.
The cows have come home.
You and I… we’re not early adopters.
At this point…
…knowledge alone is NOT going bring us success marketing our business Online.
If we chase tactics we’re going to fail.
I’m not even an expert and I can teach you tactics.
Tactics are the easy part.
All the tactics have been figured out.
- Create content via a blog
- Share content on social media
- Write a coule guest posts
- Capture email subscribers
- Dump sales copy on email subscribers
- Rinse and repeat
This is the process for success Online.
Mix in some affiliate sales through product reviews like this one for Scribe Content Marketing and you’re on your way Internet marketing nirvana.
Isn’t this process we’re sold?
Isn’t that what we’re all supposed to do?
If there are experts willing to give us the secrets of Internet marketing for free and the process for Internet marketing success is already well documented then why do we fail at Internet marketing?
We ask the wrong damn questions!
Today’s connected Internet gives us access to brilliant leaders with a few bangs on the keyboard and mouse click…
…and most of these experts are dumb…errrr… smart enough to tell you the exact process they took to achieve the success they currently hold.
Yet we still fail at Internet marketing…
We fail at Internet marketing because we squander our access to experts and leaders by asking the WRONG question.
“What is everyone else doing?”
Probably the single worst and most detrimental question you can ask about achieving success.
Intuitively it seems like the most important question.
What are my peers doing?
What are the best practices?
How much revenue does the average business in my industry produce from taking this action?
Can you show me case studies of successful businesses in my industry taking this action?
Ask these questions and you are going to fail.
We fail at Internet marketing because we try to replicate genius. We try to duplicate brilliance.
Do you remember carbon paper?
Was the copy underneath every as good as the original?
You could barely read the copy. You hated being handed the copy.
Why did you hate being handed the copy?
Because it wasn’t as good as the original!
So let’s bring this back to Internet marketing…
The reason we fail at Internet marketing is because we play it safe. We form committees and hold meetings and hire experts to come in and build a proven, tested road map to achieve success.
Except the secret, the secret that most experts don’t want to tell you, is that…
Internet marketing success finds only the few willing to be original.
There most certainly are best practices to success in Internet marketing.
- You need to be creating original content that tells your story
- You need to be building an email list
- You need to be strengthening relationships through social media
Well my friend… that’s up to you.
The reason we fail at Internet marketing is we never consider how we are different from our competitors.
The Next Time You Meet an Internet Marketing Expert
Ask them this question instead:
“What is NO ONE doing?”
Or ask them your original question…
Get the report of what everyone else is doing…
Take every single page of the report and tape them to the wall…
Then spray paint in big bold black letters…
WE CAN’T DO ANY OF THIS… NOW WHAT?
You know everything you can’t do, because it’s already been done… Now what?
Now you tap into your organizations originality and bask in the aura of “This has never been done before.”
It’s the marketing that is actually going to work.
Why do we fail at Internet marketing?
Because we’re boring…
…but boring is a fixable ailment.
Originality, creativity and and hard work are the cure.
Now go succeed.
Thank you and Good luck,
SPEAK YOUR MIND: Why do you think we fail at Internet marketing? How do you succeed?