I’m a bad salesman.
I’m a bad salesman first and foremost because I honestly don’t care about the transaction. The sale is a by-product of what I’m trying to do. What I care about, my goal with every potential client with which I meet, is to deliver value first.
I’m a bad salesman because I care about the perception of the industry I work in. The Insurance Industry has been raped of it’s prestige by a commodity marketing blitzkrieg of biblical proportions (I’m talking old testament, fire and brimstone style). I’m a bad salesman because this pisses me off. I’m a bad salesman because I believe I can play a part in changing that perception.
I’m a bad salesman because I don’t view GEICO as a competitor. I won’t sell on price and I’m perfectly willing to move on from insurance consumers that buy on price alone to do business with GEICO without hassle or reproach.
I’m a bad salesman because I take time out of my day to create resources like www.RyanHanley.com and soon www.MurrayGrp.com (If you only knew what I have coming for The Murray Group website… awesome) that benefit my clients but don’t directly lead to sales.
I’m a bad salesman because I loath the bland corporate image and believe you can be Professional and have Personality and know that your client’s eat it up when you can show both.
I’m a bad salesman because I’m willing to spend an entire evening with a home and auto insurance client if that is what it takes for them to understand and appreciate the insurance they are buying.
I’m a bad salesman because I spend time on Twitter and Facebook and LinkedIn and Google+ connecting with other insurance professionals.
I’m a bad salesman because I honestly don’t care about the right now transaction….
But you know what?
I’m a hell-of-a relationship builder… And I have a good feeling you are too! I know that because I’ve had the opportunity to connect with so many of you. I’m not just talking about insurance peeps either I’m talking about all you amazing professionals out there that put the client first. That value the relationship above the sale.
I’m a bad salesman now… so I can be a great salesman tomorrow.
It’s Business Karma, Givers Get, Pay It Forward…
So I challenge you to be a Bad Salesman (or saleswoman) but an Amazing Relationship Builder…
If we don’t already have a relationship please connect with me:
Actually forget all that… I’m a really good salesman. If you want to buy some insurance I’ll sell it to you, Right Now!
Sticking the cheeky theme, I want to hear why you are a “Bad Salesman or Saleswoman.” Hopefully we can get some fun and interesting comments!
written by: Ryan Hanley
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