Why I Publish My Best Content in a Newsletter
I have a newsletter.
The name of my newsletter is four words:
Motivation. Inspiration. Success. Online.
If you subscribe to my newsletter you get my eBook the 10 Social Tools Essential to Business Blogging Success.
Which is also Awesome (Ego on this guy, right?).
Since I started blogging three years ago I’ve only really put any serious money into two features of my blog:
- The quality WordPress theme you see (eleven40 Theme from Studiopress) and,
- Newsletter service upgrade to Aweber… (Read why I decided to switch)
I was thinking about this other day… The amazing theme seems like a no-brainer, but why spend money every month on a newsletter service when my old one was free?
Because all my best content is delivered through the newsletter!
You mean you’ve been missing it all this time?
(Here’s another chance to subscribe to my newsletter)
When I came to this realization I felt a little better about my decision.
If I have a newsletter and it’s Awesome and it’s Awesome because it’s where I deliver the most Value… Then it only seems to make sense that I would pay for the best email autoresponder (Which as I’ve said before, I feel is Aweber).
Yeah But Why?
Why do I publish all my best content in my newsletter… Simple.
The people that subscribe to my newsletter have made a commitment to me as content creator and I embrace the responsibility to deliver.
They’ve given me permission to contact them directly. That is a significant psychological jump in terms of building a relationship versus just surfing my blog.
We all get more email than we really want. When someone signs up for my newsletter they are saying I’m worth the inbox space. My content is worth the disruption from their normal email routine.
You have an obligation to your newsletter subscribers to Deliver Value on a consistent basis.
Web traffic comes and goes. Someone may visit your site, enjoy the content and then not be back for a month. How engaged is that reader? Can you count on that person to take action when you need them to?
Newsletter subscribers get every message you send. These people are invested in you and your content. They trust you… They respect you… And because of that trust and respect newsletter subscribers deserve nothing but your best content and ideas and thoughts and recommendations…
I want you to sign up for my newsletter because it’s Awesome.
But more importantly, I want you consider where your own best content goes. What portion of your audience deserves your deepest thoughts, your most actionable advice?
To which segment of your audience will you deliver the most value?
It’s perfectly reasonable to believe that everyone shouldn’t have access to all your best content and if the price for your best content is an email address… well… That seems pretty cheap to me.
Thank you and Good luck!
About Ryan Hanley
I help make sales easy through content marketing. My work as a marketing strategist, keynote speaker, and Amazon bestseller author will help your business establish authority, attract an audience and grow revenue. Hire me to speak at your next event or grab a copy of my new book, Content Warfare.