Why I Chose Pinterest for the Content Creation Curation

ryan hanley pinterest

Yup, that’s right, another new social network… And this one’s called Pinterest.

Follow Me on Pinterest

I’m not going to get into all the nuts and bolts because, well, I honestly don’t think you come to this site for nuts and bolts.  We’re users trying to make a difference.

If you really need the nuts and bolts of Pinterest read this Guide to Pinterest.  That will give you an overview of the newest and hottest social network on the Inter-web.

However, by now I’m sure most of you know that I’m not a fad chaser when it comes to social media.  I could attract a lot traffic to this site if all I published were articles with the hottest new social media buzz words smattered all over them regurgitated with the same tired content you could find on a hundred other blogs.

For better or worse that’s not my shtick and I get the impression it’s not your’s either.  So let’s get to it.

ryan  pinterest

Pinterest is a visual social network.  What the hell does that mean? When I say visual, I mean everything is based on pictures and short explanations of those pictures.  It’s a place to store your favorite images on the Internet and share them with your friends.

But the cool thing about Pinterest or at least what has attracted me is that the pictures can be easily grouped and shared and all of them link back to the website that they were “Pinned” from.

Social Media Repository

See for a while now I’ve been looking for a place that I could store my favorite articles on blogging, content marketing, social media, writing, SEO, social tracking and the other robust topics that will allow me to be a better online marketer of my businesses (Insurance and Professional Speaking).

I’ve tried Digg and StumbleUpon and Delicious but none of those satisfied me.  They didn’t make it easy for me to group the content nor was it easily package-able to share with you…

The whole deal here is these articles are a resource me and what I do there is no reason that they shouldn’t be a resource for you as well.

The Content Creation Curation

After reviewing Pinterest and playing around a bit I think the service will be a good fit.


What I’ve been waiting to create is a completely free service called the Content Creation Curation – A visual representation of the week that was in social media blog articles.

Basically I read a lot of articles that pertain to Online Marketing.  A lot…

And there is no reason that I shouldn’t be able to pull out the articles that I think you’ll find useful and share them with you.  I do this to a certain extent with Twitter and Facebook but I’m sure it gets annoying to have myself and others stuffing your feed with articles.  The mass of articles becomes cumbersome to sift through.

I want there to be a place where you can go at your leisure to review the most interesting and most useful blog articles from the week past… I want that place to be  The Content Creation Curation (or C^3 as I’ve coined it).

Here is the link to Week 2 of C^3

I think this type of social network, a network with such a visual component, can have powerful business purposes.

Your Thoughts: What do you think of Pinterest?  Are you using it now and if so what for? Personal? Business?  How do you see Pinterest integrating with your business?

Thank you.

I am Ryan Hanley

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About Ryan Hanley

This blog was created to help brands grow their audience, to grow their business. When I'm not writing, podcasting or creating the videos you'll find on this site, you'll usually find me watching baseball with my son Duke and a cold beer in my hand.

  • http://www.thedsmgroup.com Jason Diller

    ummm. This was super f’n smart. I just emailed this link to my entire team.

    Nice job Ryan…Our stories are similar…but your ideas seem to kick my ideas’ ass.

    Cheers my friend.

    • http://www.ryanhanley.com Ryan Hanley

      Thanks dude… Let me know how it works out. And I don’t know about the idea thing for one idea that’s good I have probably 10 that suck…

      Just try them all and figure it out is what I say…

      All the best buddy


  • http://ryzeonline.com/ JasonFonceca

    I applied for an invite like a week ago… WTF :P:P:P

    Seriously though, my content is heavily visual, I am very interested.

    • http://www.ryanhanley.com/ Ryan Hanley

      A lot of people respond to visual more than text.  I think that is an important defining difference for Pinterest.

      • http://www.impact-tech.com Heather

        I use pinterest for personal and for business. I’ve found it to be quite an eye-opener to gauge what others respond to by way of their “likes” or “repins”. One way I use pinterest for business is as a visual log for what I need to revisit or have on file. I’m very visual, so pinterest works best for me than the “add to favorites”. When I add a favorite url, it’s pretty much an idea lost forever, since url’s don’t jog a memory like a visual does.

        • http://www.ryanhanley.com Ryan Hanley


          That is a perfect use for Pinterest… I love the tool and use it just about every day.


  • invisiblebusinesswoman

    Your link: Here is the link to Week 2 of C^3 – leads to a 404 page

    • http://www.ryanhanley.com/2012/01/02/how-my-experiment-in-seo-will-change-the-game-on-small-business-blogging/ Ryan Hanley

      Fixed thank you!

  • Anonymous

    Ryan, I’ve only been on Pinterest for 2 weeks, but so far, I’ve noticed that the majority of pinners just repin a pretty picture, without concern for the origin. Often, finding the SOURCE of the pins is like finding a needle in a haystack. Yes, there is some data that retailers are getting a bump from Pinterest, presumably because they pin their own merchandise and it directs traffic back to them. But a LOT of the images are being pulled from Tumblr and the like. Up until now, I’ve been trying to hunt down the source of images I repin to give the creator credit. But given that many repinners strip the credit out in their repin (replacing it with something like “cool”), I’m not sure it’s worth the effort. I’m interested to know what your experience has been like. 

    • http://www.ryanhanley.com/2012/01/02/how-my-experiment-in-seo-will-change-the-game-on-small-business-blogging/ Ryan Hanley


      I use it more as a repository of information for myself.  But encourage others to check out and use as an information source.

      It’s more a service to you my reader than a way to drive hardcore traffic to my site.

      Does that make sense?

  • http://www.beelerinsurance.com/ Chris Beeler

    Damn, another social network to learn.  Man, I just can’t do it!

    • http://www.ryanhanley.com/2012/01/02/how-my-experiment-in-seo-will-change-the-game-on-small-business-blogging/ Ryan Hanley

      I completely understand…

      • http://ryzeonline.com/ JasonFonceca

         I’ve thought about this, and I’d like to share.

        We have had lot of media channels for ages. This is NOT new.

        Companies can use TV, Direct Mail, Movies, Email, Magazines, Author A Book, Distribute Flyers, etc.

        All of them take time, effort, work, design.

        The trick isn’t to Take On More Social Media…

        The trick is to strategize what works and what you want next and then EMPLOY the proper designers + administrators.

        Create Social Media Departments in your company.

        No single human being is supposed to run their business AND do 5 diff social media channels WELL.

        • http://www.ryanhanley.com/ Ryan Hanley

          The social media network is only worth your time if it adds value to your business and the message you’re trying to deliver.

          I can understand when someone says “Not another one…”

          If that network doesn’t value.  If you can’t leverage that network to help your customers… But if you can.  If there is a place, like with you and visual nature of Pinterest… 

          Social Media doesn’t have a good place to add still pictures with sharing and commentary.

          That is what I like about Pinterest.  If you can’t use words… What does the Social Media landscape look like?

          • http://ryzeonline.com/ JasonFonceca

             Yep, if it has value to you, invest in someone to help you with it, don’t just take on 5 diff social media channels for no reason, with no plan lol.

            And you’re totally right, Pinterest 0wns cause of it’s visual styles, and does it well :D

            I am so glad to have a chance to play with it, thanks man!

            • http://www.ryanhanley.com/ Ryan Hanley

              No doubt…

  • http://www.beelerinsurance.com/ Chris Beeler

    Damn, another social network to learn.  Man, I just can’t do it.

  • http://www.ergoorgo.com/ ErgoOrgo

    Thanks for the article. I have felt the desire to go beyond just blog entries and social networking and share links and ideas in a curated way just like you describe. Pinterest definitely does this easily, well, and makes discovery and repining / sharing super easy. I tried zoo tool but find it cumbersome, however I have settled on the new Delicious for now. Why not Pinterest? Because it has no import / export features – my links / boards (effectively just bookmarks with notes) are stuck in there / out of it. This is not important for a straight social network but it is for social bookmarking.

    • http://www.ryanhanley.com/2012/01/02/how-my-experiment-in-seo-will-change-the-game-on-small-business-blogging/ Ryan Hanley

      That is a really excellent point.  I’ve played around with Delicious.  I think the visual feature of Pinterest attracted me that network over Delicious but I know a lot of people that swear by Delicious…