Not every business professional wants to be an Internet Marketer (Go figure). Better put, most business professionals don’t want to be an Internet Marketer. However, what most business professionals do want, is to effectively market their business on the Internet.
Internet Marketers are all about attraction marketing and passive income (Check out the Passive Income Master Pat Flynn).
The best Internet Marketers work to create programs and products that will provide long-term value to their audience and in return that fixed amount of up front work yields years of recurring income… passive income.
But passive income is everyone’s dream. Feet up… Drink with an umbrella in your hand… Sun in your face… making money. Passive income.
Business professionals struggle with passive income. Business professionals work X hours to make Y dollars. That’s the deal.
Work 3X hours and make 3Y dollars… The problem is, eventually we run out of hours.
What I’m here to tell you today is that a very simple shift in your perspective in regards to how blog posts are created and why blog posts are created can have a drastic effective in your Online success.
Watch this video to get a taste of what I’m talking about and then I’ll explain more:
(If you can’t view the video for some reason click Blog Post Sell 24 Hours a Day)
ABC or ABB?
The classic sales line is, “ABC… Always Be Closing!”
But after watching that video maybe you should be saying, “ABB… Alway Be Blogging!”
When you look at each blog post as a Salesperson working for your business 24 hours a day, blogging seems a little more important to your business.
You begin to realize that some of the reasons you give for not blogging or not making your blog a priority aren’t actually reasons they’re just excuses.
Write Each Blog Post Like a Cold Call
You can only cold call one person at a time, but the number of people that can view your webpage is limitless (within reason).
How many of you have had to cold call for business?
It’s terrible, right? Even if you like it, cold calling is terrible?
In order to be good at cold calling you have to be the wizard of:
- Your product’s value statement
- The pain your product eases
- Every objection rebuttal
- How the prospect likes to buy
Now take these cold calling attributes and apply them to your blog posts. See we’re not thinking about our blog’s as this horrible task some marketing firm is telling us to perform.
We’re cold calling the Internet!
Change your perspective… Change your outcome.
Let’s do an example:
“I want you to sign up for my newsletter. I want you to sign up for my newsletter because it’s Awesome. My newsletter isn’t Awesome because it talks about social media or blogging, my newsletter is Awesome because it talks about:
Motivation. Inspiration. Success. Online.
See I’m you. I’m just a guy with a full time job trying to market my small business Online. I live and breathe the struggle of small business everyday and my newsletter is a personal conversation on how to Dominate business!
But you don’t dominate business by being handy with the newest tool. You dominate business by tapping into your inner Awesome (however you need to), effectively communicating your message, always delivering value first and wielding the tools of the day with skill.
That is what my newsletter discusses. Online is big part of success in today’s business environment but true success will come from being the best business version of ourselves we can be.
My newsletter is NOT an affiliate link pitch platform…
And my newsletter is NOT a tired, “look at the cool blog post I just wrote” update…
My newsletter is original content you only get by being a subscriber.
It’s my manifesto on Business Awesome and I want YOU to Click Here to Subscribe.“
The Rub
That’s called Cold Calling the Internet.
Did you do it?
Did my newsletter sales pitch work?
Like any prospecting campaign I’m sure some of did and some of you didn’t.
But I want you to see the sales progression that I went through? I laid down the ground work of value, then I hit you with the pain easing, then I gave my objection rebuttals and finally I made it very for you purchase (or in this case subscribe).
I hope your perspective on blogging has changed and why I believe that passive income is very possible to business blogs…
I don’t ever have to type that message again. Because I’m NOT cold calling. I’m BLOGGING. This blog post will remain on my website forever and every person that reads it will get to hear my pitch.
That’s Cold Calling the Internet!
Thank you and Good luck!
Ryan H.
Ah, OK, makes sense. Still new to your blog, but I like it!
Hopefully, you can encourage more traditional sales people to see the value in starting a blog or improving the ones they already have
Thanks Denise… All the best and I look forward to connecting more!
Interesting. Trying to get past the word “cold-calling” so I can fully appreciate this post, since that word makes me physically ill. But, I get your point.
Blogging allows you the opportunity to say something once, but it might be read thousands of times. It is an awesome tool.
However, people are coming to your website because they either searched for a topic your website addresses, or they stumbled upon your link, somehow. Or, the best way – they are subscribed. That’s not really cold-calling when they are coming to you. The best thing you can do, is make sure you’re bringing value to your content, so they don’t regret showing up to your site.
Denise wants you to check out… Nurturing Creativity in Children
Denise,
You make GREAT points… The reason I use Cold Calling is because I want to talk in terms of the people they may not yet understand this point of you.
You do… which is great. But this post is really trying to help the Traditional Marketing/Sales people see a Blog Post in terms they understand.
Cold Calling may make you ill (I am also not a big fan) but for many businesses it is a legitimate part of operations and in some cases a very successful part.
Does that make sense?
Thanks!!