Why I Chose Pinterest for the Content Creation Curation

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Pinterest is a visual social network. What the hell does that mean? When I say visual, I mean everything is based on pictures and short explanations of those pictures. It’s a place to store your favorite images on the Internet and share them with your friends.

Why Blog Contests are About Relationships and Not Traffic

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The increase in traffic I get from the Firepole Marketing blog contest will be great but ultimately fleeting… The value I will take from this experience are the relationships I’ve formed. The resources I now have at my disposal to bounce ideas and questions off of.

How Small Business Can Leverage Social Media to Fight Back Against Their Big Business Competitors

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Whether you realize it or not small business is at war and currently losing. But there is hope, the Internet and social media have given small business a platform in which the playing field has been leveled. The small business story is a powerful tool that cannot be defeated by catch-phrases and paid advertising.

Why the Only Social Capital Worth a Damn is Trust

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For my purposes as an insurance agent and content marketer Social Capital is the intangible currency of the Internet. And because social capital is intangible it is especially hard to place a ROI (or return on investment) that is acceptable to most corporate stiffs.

If You Work in Insurance, This Should Be the Only Article You Read on the Future of Social Media

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But if done correctly, with diligence and dedication, an online social media presence can build the trust and respect necessary to establish a quality agent / client bond. I promise.

7 Reasons I’d Rather Write a Post for Your Blog than My Own

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Guest blog posts allow you to showcase your expertise in front of a new community of readers. Here are seven reasons I’d rather post an article on your blog than my own.

The Secret to a Successful Business Blog (And it’s not great content)

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For most professionals blogging for business is a horrible experience. You labor over ideas and information while your perceived inability to write constantly creates self-doubt. That’s OK, it’s natural for most people, especially me when I first started www.RyanHanley.com (Check out my early posts… terrible).

Social Media Tools Insurance Professionals Don’t Understand: Facebook

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Your success on Facebook is going to be determined by the amount of engagement you get from the Fans you have. That engagement will in turn draw new Fans to your page who you will need to engagement which will then draw even MORE Fans to your page and all the sudden you’ll be a freaking Facebook Rockstar!

Social Media Tools Insurance Professionals Don’t Understand: Foursquare

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The general principles that govern using Foursquare successfully are no different than any other social network. Add value to your followers and they will add value to You in sales, referrals, testimonials, and quality content.

Social Media Tools Insurance Professionals Don’t Understand: YouTube

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However, many of you use the time required to create a written blog post as an EXCUSE for not having an active, content filled blog, in which you display both your personality and expertise. YouTube takes care of that for you!