Strategies in Content Creation
I’m all for Capitalism. I know that businesses has to make money. But there is a way of doing business that has been lost in the Large Corporate world. Some might call it a loss of humanity, others will call it greed, I just think it’s a lack of vision.
In order to build an search engine optimized small business blog you need consistency and patience. The Murray Group’s SEO campaign came out of the gate guns blazing (see the result from my week 1 post below). There have been significantly less fireworks the last two weeks as far as new leads.
New technology makes you uncomfortable. First, talking through a computer is just weird. Second, you have to know how to type or it takes a ridiculous amount of time. Third, everything you say lasts forever in cyber-space whatever the hell that is…
So what the Internet has revolutionized the way small business communicates with their customers. You have an excuse… Actually you now have 33 excuses why you don’t blog about your business.
We’ve finished week #2 of my small business SEO experiment and I’ve learned two things this week that I want to share with you right off the bat. Posting valuable content every day is hard. Posting valuable content every day drives traffic to your website.
Small town businesses throughout the US are beginning to consider online marketing as a legitimate tool for building a larger customer base.
“People don’t search the Internet for information, they search the Internet for Solutions!”
Forget Facebook and Twitter and LinkedIn and Google+… Forget social media. We’re talking about generating serious revenue for your small business with a blog. Social media helps, but if it’s your focus only frustration and heartache lie in your online future.
There is so much talk throughout the entire small business community about the importance of social media in 21st century marketing. I agree that social media is important, but it is my personal opinion that social media has a very low success ceiling if you don’t have a quality business blog as the centerpiece of your online presence.
Whether you realize it or not small business is at war and currently losing. But there is hope, the Internet and social media have given small business a platform in which the playing field has been leveled. The small business story is a powerful tool that cannot be defeated by catch-phrases and paid advertising.
