Strategies in Content Creation
Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest.
Two recent revelations helped me see how destructive call reluctance is to a promising career, to producers that are negatively impacted in their efforts to help people with their financial needs.
This is one of the many ways that we producers start wars with our prospects and why so many of our prospecting calls die on the vine.
What is prospecting? Simply put, prospecting is putting new potential customers or new business into your sales pipeline. It’s not cold calling, although many people think it is.
