Taking my insurance business from the mean streets of Albany, NY and expanding to the Social Web started as an experiment.
Whether you realize it or not, many of your potential clients are Googling you. In case you don’t know, that means they are searching your name on the Internet to find out who you are within your industry and the more professionally placed content they find when Googling you, the better.
Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest.
People are very comfortable with the idea of Lawyers, Doctors, and Architects carrying professional liability. However, professional liability risk does not end with these professions.
Three weeks ago I was asked by small business marketing Rockstar, John Jantsch, creator of the Duct Tape Marketing website, author of the New York Times Bestselling Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Amazon Link) and all-around fantastic small business resource (kissing a little butt here) to review his newest book
Copywriters are kind of like you—they are sales professionals. But instead of specializing in insurance and financial planning, they specialize in written persuasion.
No matter what kind of business you’re thinking of starting, before you get serious, you need to do market research.
This is one of the many ways that we producers start wars with our prospects and why so many of our prospecting calls die on the vine.
What is prospecting? Simply put, prospecting is putting new potential customers or new business into your sales pipeline. It’s not cold calling, although many people think it is.
A business can’t just have a nice logo and a good tagline and call it a day.
