Strategies in Content Creation
Forget Facebook and Twitter and LinkedIn and Google+… Forget social media. We’re talking about generating serious revenue for your small business with a blog. Social media helps, but if it’s your focus only frustration and heartache lie in your online future.
Having published work can take you from a blogger with good content to an Authority in your industry.
The list below has not been thrown together haphazardly. I have been slowly developing this list over the three years I’ve been actively participating in the Internet community of online marketing. Much of what I do with www.RyanHanley.com was inspired by one of the blogs below.
The general principles that govern using Foursquare successfully are no different than any other social network. Add value to your followers and they will add value to You in sales, referrals, testimonials, and quality content.
Having a blog is great. Let me expand upon that, having a blog where you create quality, original, non-stuffy, non-”this is what replacement cost is” content is great! No really, I’m being serious. The Internet rewards content creators, so if you are creating new content on an original basis, (even if it is boring and no one wants to read it), you are a head of the game and should be proud of yourself and your efforts!
I don’t care what you think about social media or LinkedIn but there are a lot of people that do. I’m not just talking about young professionals and your kids. I’m talking about CEO’s of insurance brokerages and insurance carriers and most importantly your clients and prospects. They want to make sure they’re not doing business with a schmuck.
The problem is you’re not happy with the numbers you see. You stare at your Facebook fan page trying to mentally will people to click the like button. Good luck… Thankfully, there are reasons that no one is connecting with you. Which means there are things you can change or improve upon to increase the number of connections you have. Here is what you are doing wrong
Last time I wrote about Twitter on this blog I explained 5 Way I Use Twitter as an Insurance Agent. This time I want to talk less about the “How” and more about “Why”.
Your ability to influence and amplify a message in the Internet world plays a major roll in your success online. Klout and services like it are putting a score to that ability and whether you like it or not you will judged based on that score.
My presence online serves a purpose not a function… I’m connecting, communicating, sharing and making myself available to clients and prospects… I AM NOT “DOING” SOCIAL MEDIA!
