Strategies in Content Creation
I’m your independent insurance agent. I have access to 30 insurance carriers, each with their own taste for risk. I know where these carries succeed and I know where they fail. I don’t have an allegiance to any one carrier, my allegiance is to YOU. My client…
Due to such complications it is often difficult for US brokers or agents to move abroad and to insure a client’s interests outside the US without having the support of an international broker or network.
Price is a static number. Price is quantitative. There is no feeling or emotion attached to price because price alone cannot dictate a purchasing decision.
The following list is a mix of some newcomers and some people that have been around for a while. All of them are advancing the way the insurance industry distributes information and connects with insureds. I highly encourage you to connect with them all
The Wall Street Journal through what I can only describe as High School Sophomore level journalism produced a How-To Guide for Homeowners Insurance in which they state the following: “Independent insurance agents’ prices will be higher than direct sellers or sponsored agents.”
For the love of all things holy in business, if you have any self respect as it pertains to finance and making financial decisions… PLEASE PLEASE PLEASE do not use the term “Apples to Apples”. It sounds put-on, sales-y, and insincere… Not to mention uneducated. Don’t agree?
For the families they serve Independent Insurance Agents are just as crucial to the families’ success as an Accountant, Lawyer, or Financial Advisor.
The economy and market is the same for everyone. How you Brand yourself in that market is up to you!
Recently a number of insurance companies have decided to market their product primarily around price. Fifteen minutes could save you 15% and programs like Name Your Price convey an irresponsible message that ultimately could hurt the insurance buying public.
