I want a “Love” button instead of a “Like” button because the emotional response to overcoming the decision barriers to click a “Love” button are much stronger than that of a “Like” button.
Social Media Tools Insurance Professionals Don’t Understand: Facebook
by Ryan Hanley
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Your success on Facebook is going to be determined by the amount of engagement you get from the Fans you have. That engagement will in turn draw new Fans to your page who you will need to engagement which will then draw even MORE Fans to your page and all the sudden you’ll be a freaking Facebook Rockstar!
