Strategies in Content Creation
I’m all for Capitalism. I know that businesses has to make money. But there is a way of doing business that has been lost in the Large Corporate world. Some might call it a loss of humanity, others will call it greed, I just think it’s a lack of vision.
What I’ve done is pull together a short list of eBooks (one is actually an eCourse which includes lots of great material) that are completely free but contain immensely valuable content. I have read at least some of all these ebooks and respect the knowledge and authority of each author.
If there is something that you yearn to be successful at. Whatever that thing is, personal, professional, spiritual doesn’t matter. You have to practice. You have to take action. Become the better version of yourself that you want to be.
All these ideas seem reasonable and for the first two years of my blog’s existence “Less is More” was one of the defining characteristics of my posts. I worked hard to consistently produce short bursts of information. I thought that was the only way you could be successful with a business blog.
The reason I feel my 37.5% increase in blog traffic is worth sharing is because I can point to one very specific change (which is applicable to any business industry not just insurance) in the way I produce new posts that is directly responsible for the traffic increase.
I’m a bad salesman first and foremost because I honestly don’t care about the transaction. The sale is a by-product of what I’m trying to do. What I care about, my goal with every potential client with which I meet, is to deliver value first.
Purchasing insurance is not fun, not even for insurance agents. Just because I live and breath insurance all day does not mean that I enjoy writing the quarterly home, auto and personal umbrella check.
Thanksgiving is a time to reflect on the relationships we’ve built over the last year. I encourage you to show appreciation to the people that have brought happiness to your life. The simple act of saying thank you can have an amazing effect.
I call this process Uncomfortable Success… The desire to continually place yourself in uncomfortable situations with the expectation of personal and/or professional growth.
The list below has not been thrown together haphazardly. I have been slowly developing this list over the three years I’ve been actively participating in the Internet community of online marketing. Much of what I do with www.RyanHanley.com was inspired by one of the blogs below.
