I’m gonna tell you my story, because stories rock – and mine more so than most (I’m not even kidding).

I’ve told it 100s of times in the past few weeks, and I like to make it a bit different each time.
It’s all true, but it’s such a complex tale, that there are always other details and angles I can focus on.
For example, I wrote about it over at SlyMarketing.com, in a post called Marketing Through The Fear, which is a great companion piece to this.
You’re getting the Ryan Hanley version, because I enjoy being creative. I enjoy taking the time to deliver something fresh and entertaining and enlightening, no matter how ‘shitty’ my life is.
And when you hear the story… you’ll understand just how ‘shitty’.
But before I tell the tale, I want you to keep a question in mind:
Can starvation, isolation, and extreme discomfort crush a business and keep someone down?
Got it in you, playing with it subconsciously?
Good.
Let’s begin.
***
Let the excuses flow.
“I can’t succeed ‘cause I don’t have enough start up capital.”
“I can’t take time to work on my business, I’ll lose my job and end up on the streets!”
“I can’t focus, look at the environment I live in, kids and chaos everywhere, who could work in these conditions?”
Have you ever thought, heard, or said anything like the above?
That’s fine if you have, I have too, but I haven’t for a long, long time.
Even under circumstances that most people would allow to physically, mentally, and emotionally cripple them, I’ve still chosen different views and ideas.
Because the above quotes are limitations, restrictions, and excuses.
They’re bullshit that make you look, act, and feel like a chump. A victim.
When in reality, you’re a hero.
Every entrepreneur society has, every one that’s making that journey, is our generation’s version of a hero.
We don’t have warriors with spears, or generals that lead people to victory (not really), anymore.
But we have business-warriors, heroes who step out into the arena of the marketplace, with nothing but their own wits + inner-resources to carry them through the ups-and-downs of life.
(Parents do this also, when raising a child, but that’s another story.)
Entrepreneurs are heroes.
And that’s a view most entrepreneurs are happy to get behind, right?
Sure, and it’s great to see yourself as a hero.
So why do so many ‘heroes’ moan on and on with excuses about why they haven’t, won’t, or can’t succeed?
It’s because they wanna ignore the dark side of hero-dom.
They wanna ignore the pain, the fear, and the challenges.
But here’s the thing –
A hero is only as good as their villain; their fears.
Small fears? Small hero, small rewards, small results.
And you don’t play small do you.
You want a ‘good life’.
You want more freedom than most people. You want more wealth than most people. Or maybe you’re one of those entrepreneurs who “doesn’t care about money”, but you want to make more IMPACT than most people.
The point is this – you want MORE than MOST.
Which means…
You want bigger results.
Ah, but look above…
Can a hero, who wants bigger results, play small and have “small fears” and “small challenges” to face?
Nuh-uh.
Big fears = big hero, big rewards, big results.
So…
…that brings me to my story, and I’m warning you right now – my story’s not done. There’s no happy ending, there’s just me, raw and ragged, in the trenches, living what every entrepreneur fears.
You see…
I’m writing this while homeless.
In fact, my entire business was built while homeless.
Half a year sleeping on a friends floor, doing nothing but 16=20 hour days.
Another half year literally in the streets, lugging a heavy bag with some clothes and my laptop in it around between parks + 24hr McDonald’s as a house.
That’s what I lived through, in order to build my business.
Many days fasting, with no food. Many more living on ‘junk’ food. When I listened to my body more, I invested in raw organic honey, cacao nibs, and Clif energy bars.
Many sleepless nights, and averaging 2-5 hours a day (and I literally mean sleeping during the day), for months.
That’s what I lived through, in order to develop my brand.
My family stopped asking about me or my life or my business a long time ago, and my ‘old friends’ just used me and took advantage of me, watching me go down in flames while bringing little to the table. I had no support system.
That’s what I lived through, in order to wake up and do what I wanted, helping clients I felt good about, and raking in golden praise and glowing testimonials every day.
Oh… did I say lived?
I meant living.
I’m still living these fears right now.
As I mentioned, I’m wrriting this to you from an internet café in Toronto, that has become my home.
It’s not the greatest “environment” for blogging, holding meetings, and coaching clients,
But it’s the only environment I have, and I’m blessed I even have this – so I use it.
With every breath, with all my heart, and passion, I know I want my days to be filled up with tasks that feel good to me. Stuff that feels like me investing in humanity, through Ryze, and I’ve done that, and I’ve never once backed down or settled for less.
And yes, it means I face giant fears, and even all at once.
And it gets ‘shittier’.
Because a few days ago, I had my life’s work stolen.
Even though I’ve been fine living this way for 6 months, life decided now was the time for me to lose my most prized possession, the main tool I touched the world with.
(And no, I didn’t have a backup.)
You try getting your shit together, finding shelter from the elements every day, running your business, coaching clients, posting blogs, creating products ANNNND remembering in all that chaos to back your stuff up.
This isn’t about backups. This isn’t about prevention. This isn’t about avoidance.
I swear, if I read another article on how to Avoid Pain or Prevent Disaster I’m gonna puke.
This is bigger than that.
This is about facing fears and challenges.
This is about surfing the wave of the down times.
This stuff no one wants to talk about.
They’d rather preach to you about how to avoid being hacked, avoid losing work, avoid homelessness, avoid having to skip a meal or two.
Fuck that.
Life isn’t about avoiding pain.
Especially for heroes.
- These fears & challenges are what you beg for when you step on the entrepreneurs’s warrior-journey.
- These fears & challenges are what you beg for when you aim to be a general, a leader, a king in your community.
- These fears & challenges are what you beg for when you want to make an impact.
Small stories with small challenges, have small impact and create small heroes.
Basically, I get it.
Many around me are confused and judging my path. They want to prevent or avoid the pain. They think it’s crushing me because I shared an hour of emotional sadness and pain.
But they don’t get it. And they can’t. No one can know what pains of yours are to be sidestepped and avoided, and what pains of yours are to embraced and moved through.
Parents and school don’t teach you this — that some fears and pains are MEANT FOR YOU.
I learned, and now I know.
I know why all this shit happened to me. And I know why I couldn’t avoid it no matter how smart or nice or powerful I was.
It’s because I wanted to play big, I wanted more, and the flipside of more joy + impact, is more intense fears and dark times.
And I know why people want to sit around and criticize me from their cushy 9-to-5s and their only-on-Sunday spirituality, for going down my dark paths .
I’m Dexter, and peeps can hate if they want, the audience knows I’ll be redeemed
Sometimes people hate when I play big, embrace my pain, and live this way… the fact that they wont even admit to something small in their life, is hard to ignore.
They won’t admit that they’re kinda thinking of cheating on their spouse, or they won’t admit they’re not really fulfilled in their job. When I embrace and share my pain, other people’s repressions become very, very obvious.
When they see me embrace my giant, grand scale, entrepreneurial fears of abject failure, homelessness, and extreme discomfort, their repressed, unadmitted “tiny fears” are hard to ignore.
You can’t stand next to a hero and start kicking innocent children. It just doesn’t work. So people start to hate.
Which brings me to another fear.
Being hated, misunderstood, and judged.
Most heroes fear being rejected by society, and by a support-system and family that we’re “comfortable with”.
If you choose to willingly embrace and go through “unpleasant challenges”, people around you will judge you.
Some will do it openly:
“Dude, I have no idea what you’re doing. You’re fucked in the head, don’t talk to me until you get some sense.”
Some will do it in the disguise of love.
“Hey, I love you, and even though you’re doing your own thing, and embracing these pains and challenges, I’m going to give you some unasked for, uninvited, unsolicited advice on how to avoid it and get out of it.”
That’s them trying to get you to play small and comfortable, because you’re doing something badass and they’re too scared to take similar steps in their own life. They want you to be like them. It’s natural.
But when all those people are gone, you’ll find what’s left after all the pain, fear, darkness, and hate… are the pure, true blue supporters and friends.
“Dude, I trust you, I know you’re following your heart and you’re on the right journey. How are you feeling? Let me know if there’s anything I can do to help.”
Eventually you end up with your team, even if it’s scary sometimes.
Sometimes you go down to 1 friend. Or no friends, for a month or two, until someone shows up.
I’m living all the things entrepreneurs are afraid of, and if you met me or spoke to me or felt my energy and presence – you’d know I’m happier than most people.
Even with everything burning down around me, I can write powerful, insightful posts like this, to give you ‘real talk’ and give you fresh perspectives so few speak on.
And I’d love to keep doing it, but it’s not really up to me. Life will claim me whenever it wants, even though I’d love to ryze up.
But you can help.
You have the power.
You’re part of the heroes. The entrepreneurs.
You can spread the word. You can contribute. You can impact. You can donate.
Believe it, you can help.
How can you help?
- You can support me by buying The 30-Day Comeback, a fundraiser (with exclusive Ryze content), hosted by my friend James Holland.
- You can support me contributing to Sonia Winland’s Ryze-Fund or sending donations directly to my paypal email.
- You can tweet this post, or this post, or this post or this post. Or share them on another network like facebook or google plus.
- You can send me a kind word through e-mail!
Thank you so much, I trust you enjoyed my story as much as I’ve enjoyed living it


Hi,
It was great reading.Its great knowing how people survive and strive through the toughest times ever.Too many people focus on what they don’t have instead of what they do have.
Thanks so much, Nikol! Glad you’re feelin’ it!
Jason “J-Ryze” Fonceca wants you to check out… 3 Dirty Words From Your Soul
Hi,
It was great reading. Inspiration, feelings. emotions, lessons, Hardships! All possible words i could mention i did. I was overwhelmed. Its great knowing how people survive and strive through the toughest times ever,
It was so motivational in fact. It sets up lessons and strength into a being.:)
Thanks for the share.:)
RajKumar wants you to check out… Apple iPhone 5 vs. Motorola Droid Razr HD Maxx
Raj,
Jason’s story is incredibly inspiring. I really appreciate you stopping by and sharing your thoughts!
Hanley
Wow, Raj, thank you so much!
That is one powerful response! I’m really, really, really glad I could be part of that impact. That’s exactly what I’ve been aiming for quite some time with my expression.
“To set up lessons and strength into being.”
And I second Ryan, much appreciated.
Jason “J-Ryze” Fonceca wants you to check out… 3 Dirty Words From Your Soul
Hi,
I am so touched. Your words speak magic. Your words are so powerful. You make wonders with your writing abilities.:) Its great reading from you. True to the core success requires pain. Success without pain is like tree without the heavy branches. Ones who overcome this pain and reach the apex are the true success makers. With crown comes pride, but for that people bear the load and reach their.:)
I am so inspired by your words.:)
Thanks for the share. Genuine ones.!!
Sanjib Kumar Saha wants you to check out… The Latest Hair Trends for the Last Quarter of 2012
Wow! Thank you so much, Sanjib!
I deeply appreciate your comment. I feel power in my words, and my ability to move people, and it’s so wonderful to have someone else recognize it.
I love what you said “success without pain is like a tree without heavy branches.”
Brilliant, Sanjib.
Thanks again!
Jason “J-Ryze” Fonceca wants you to check out… I Want You Pissed Off (Hahah, So Adorable)
Congratulations on pulling through a tough time. I hope you find a grammar nazi for your team. This post was interesting, but really rough for the reader.
Robert Koenig wants you to check out… Plane Crash In Bay Area Leaves 2 Dead
Thanks Robert!
You raise an interesting point.
For me…
It’s not really about grammar, Robert, when you’ve been homeless for 6 months, and robbed, with no sleep or food, and you’re writing a post from an unfamiliar internet cafe keyboard, you let me know how awesome your grammar is
I’ve written millions of words in my life, hundreds of thousands on RyzeOnline.com and my virgo-esque precision shows up there.
I’m okay if it’s not present currently
To each their own
Jason “J-Ryze” Fonceca wants you to check out… I Want You Pissed Off (Hahah, So Adorable)
Thanks for telling your story. First, I wish you all the best in your continued work. Your story is the reminder that many of us need not to make excuses or to focus on what we don’t have. Some people (like you) are able to make the choice to see challenges as opportunities to build their resilience, insight, and character. The rough time is just one of many chapters in their saga. Others will take any common inconvenience and mark it up as yet another sign that the world is conspiring against them. The only person you’ll have to answer to at the end of the day is yourself. Way to be true! I will definitely share your story.
Thank you so much, Raina! I absolutely love that you took something from my story, and it’s funny because my story is powerful to be sure, but the one’s I’m inspired by are to me, “even bigger scale”.
I wasn’t born with NO LIMBS, like Nick Vuijicic.
I wasn’t shot multiple times like 50 cent.
I didn’t have to saw my own arm off like Aron Ralston.
I didn’t have to fight to be accepted by an entire culture like Eminem.
I didn’t have to live in a concentration camp like Victor Frankl.
But if my story can inspire at all, and demonstrate a strong focus on positivity through challenges, as they did… I’m so thankful.
Every share, every comment, every bit of attention helps so much. Thank you, Raina.
Jason “J-Ryze” Fonceca wants you to check out… The Story Of Randolph The Rebel Ant
Wow! What a powerful story. Too many people focus on what they don’t have instead of what they do have. I salute you Jason. I have heard that most people who made it big had to struggle, yet they still got there in the end. Congrats to you and long my your reign my friend.
Wade Balsdon wants you to check out… Kids Book Review: The Story of the Great Pumpkin Man – by Deborah Balsdon
Wade,
Jason is a testament to the power of will. Thank you for taking the time to support him.
Hanley
Wade, great to see you here!
And thanks so much for recognizing my story, and my focus
High-fives, man.
I’d go so far as to say EVERYONE who made it big had to struggle, even if we can’t always see it
It’s a universal law we all try to pretend doesn’t exist:
“You need the lows, to get the highs.”
This is a powerful law, and it’s worth pondering
Either way, I totally, deeply appreciate the love man! Thank you!
Jason “J-Ryze” Fonceca wants you to check out… The Story Of Randolph The Rebel Ant
Thanks so so much for giving me the space to share my story, Ryan.
I totally appreciate it
Jason “J-Ryze” Fonceca wants you to check out… The Story Of Randolph The Rebel Ant
It’s the least I can do brother… It’s an amazing story and I’m happy to share it.
All the best dude!