On Social Media and Revolution

3 SHARES

“I got’s to talk… I gotta tell what I feel… I gotta talk about my life as I see it…” ~ Biggy

I believe social media, and the concepts and culture around social media that impact the way businesses communicate with consumers, to be a Revolution.

On Social Media and RevolutionOn July 4th, 1776, America went Gangster (using the nomenclature of my generation) and 56 men with big brass balls changed the course of the world…

To honor these men and our country and to constantly remind myself of what is possible, I have hung a copy of the Declaration of Independence on my office wall.

A Social Media Revolution in Communication

See to me… and maybe you… Social media may seem like a no-brainer for our business…  Social media is simply the natural course of communication evolution.

But to that other guy over there… That perfectly normal looking guy… Well to him social media is an insurrection.  An upheaval of common decency and order in the world of business communication… And every believer in social media, a usurper.

That guy is the Defender of “The Way It’s Always Been Done.” (This is especially true in my industry… The Insurance Industry)

I believe this person to be wrong.

But success Online comes not from telling these Defenders so…

…but rather helping them to find their own unique way to embrace Online marketing.

Social Media is not a revolution in Small Business Culture.  

This the dividing line in the social media debate.  The unspoken truth for Defenders of “The Way it’s Always Been Done” is their belief that social media will bastardize their corporate culture.

Social media is not a revolt against small business culture, it’s revolution in Communication.

This is my mission:

  • To open the minds of Small Business Professionals (especially the insurance industry) to the inspiration of the Communication Revolution that is Digital Marketing.
  • To dispel the myths Online business.
  • To facilitate the acceptance of Online tools that serve amplify the Values with which small business is built.
  • To help small business make money Online.
I will do this by Writing and Speaking.

No Revolution in Doubt

But we all have moments of doubt… Moments of hesitation… Moments where your soul wants to move forward but your brain simply says NO!

If I told you that I struggle with doubt every day… Would you believe me?

I see the opportunity.

I see the opportunity and the thought of acting sends electricity down my spine, the hair raises on my arms and my heart begins to beat rapidly.  Action means putting your name on the line and action can have consequences.

I want the opportunity.

I want the opportunity so bad I can taste it.  Like sitting on a 2-0 Show-Me fastball (baseball reference to the ideal situation for success… Go Mets). I’ve put in the hard work to capitalize on the moment.  But others want the opportunity as well and have been in the game longer.

I take the opportunity.

I take the opportunity because only action yields results… Because if you feel froggy, you gotta leap… Because I’m a stone-cold content creating Gangster who lives his message everyday.

But what will people think?  How will I answer the questions?  What if my work isn’t good enough?  What if I don’t connect?  What if my ideas are too small?  What if my expectations are too great?  What if there is a better product available?  What if the community rejects my ideas?

What if I fail?

I have a framed replica copy of the Declaration of Independence hanging on the wall in my office and it is in these moments, when I slip and let “What If” enter my mind that I swivel my chair to the right and allow power of that document sink into my psyche.

In the case of our founding fathers I think the What If was a little more dire.

It serves to reason that with consequences far less great than those experienced during the founding our nation… I can conquer my What If.

So What If I fail?

social media revolution

What if I fail…

Screw failing… What If I Succeed?

What if I help thousand or a hundred or even one small business to take their unique message of Value and Relationship to the Internet giving that business a more secure foothold in the fight against their Big Box competitors.

What if my words tip the scales of doubt in the minds of my insurance brothers and sisters finally banding us together in embrace of the tools that technology has given to TAKE BACK MARKET SHARE from direct writers.

What if…

The Rub

Doubt keeps us from taking action.

Doubt allows What If into our minds.

Doubt will always exist… Always… It’s how we choose to handle doubt that allows for the success of our Revolution.

What if we didn’t allow doubt to impact our lives and simply took action where action was needed?

What kind of World would that be?

What great things would be accomplished ?

Marinate on that question for a minute… Then give me your thoughts on Social Media and Revolution below in the comments.

Thank you and Good luck,

I am Ryan Hanley and this is Content Warfare.

image via flickr courtesy of afagen

3 SHARES
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  • I came, I saw, I conquered. It is one of single most powerful lines that I have ever read and I could associate it with your post. We should always have faith and belief in ourselves to be able to come to the realization that we need to improve, to see what we should do, and to conquer the competition to ultimately succeed!

    • John…

      I love your passion dude. Absolutely fantastic. It’s that kind of language that gets shiz done!

      Thank you and I appreciate you stopping by dude!

      Ryan H.

  • One of the great benefits of social media is that it brings people close with each other. If we see this as revolutionary thing, then this becomes obvious because for the communication purpose, social media is rapidly increasing platform. As Elena said, it totally depends on us….If people use social media wrongly; ultimate the final result will definitely be wrong.

  • While social media has revolutionized the way we communicate on a daily basis, there can be some dangers. In the right hands, we can use social media for personal reasons to see friend’s pictures, to chat with family, and to reconnect with old friends. It is also a great tool for businesses and colleges. Yet if people use social media in bad way, they sometimes ruin it for the rest of us.

    • Elena,

      I completely agree we are always going to have to watch for people that aren’t doing the right things Online… But I think that is part of the Revolution. Not everyone will have pure motives but it’s the fact that we have that ability that’s important.

      Thanks for stopping by!!!

      Ryan H.

  • Aaaaaaaaaand you’ve done it again.

    F*** yes.

    The world needs some more passion + emotion, directed well like this.

    “Because if you feel froggy, you gotta leap… ” hahahahahaha, how fresh ;)

    I feel the way you do, not just about insurance tho — I feel that most people LIVE an old way, across the board on all subjects, and I live a newer one.

    My mission is to bring that to the masses. To shift significant chunks of us stably to new ways of thinking. Any time I see someone doing this I want to cheer and high-five and celebrate.

    You do this.

    I love it. Thank you :)

    P.S.
    Interesting timing on this, Denise just made a post about doubts too, or rather… faith.

    http://nurturingcreativity.net/do-you-have-enough-faith-to-keep-showing-up/
    A taste of Jason “J-Ryze” Fonceca’s work: How To Learn Like A Boss: The Hidden Steps

    • When I added the Biggy quote I actually thought to myself, J-Ryze will appreciate this… That line, even though it’s an intro has always affected me.

      In the communication business passion is one of the only things we can control. Your knowledge, your expertise in delivery and your passion.

      You can’t make the audience react… But you can be passionate and hope it resonates.

      As always… Thanks Bro!!

    • Anton,

      I think this has always been the way with people… Most people are unwilling to take risk or try anything new. Social Media has just made it more obviously than previous technology.

      Thanks!

      Ryan H.

  • I believe it’s in how we handle our doubt that shapes our successes. One cannot succeed if always in doubt. One must believe and then ACT. We cannot always do what’s always been done, besides it would be way too boring. There is always another way to do something. Love your phrase “marinate on that question”…..
    A taste of Lisa’s work: Wake Up And Smell The Google Coffee