SEO: Organic Search Engine Marketing

SEOStruggling to capture enough search engine traffic?
 
Is your website built for both SEO and human optimization?
 
Is your website consistently impacted by Search Engine updates?
 
You need Update Proof SEO.
 
Simple, but effective SEO strategies designed to withstand any search engine update. We don't need to live in fear of what the next Google update is going to do to our rankings... traffic... but most importantly our revenue.
 
How?
 
We follow a couple very easy rules and we NEVER break them:
 

    1. No black hat link buying, link farming or any other non-organic link building.
    2.  

    3. Consistently create high value, long-form content.
    4.  

    5. Keep site structure flat and shallow.
    6.  

    7. Keep internal linking to target keywords/topics consistent to pillar posts.
    8.  

    9. Use Google Plus as much as possible.

 
That's it.
 
I know there's more to SEO than these five rules. If you're an SEO expert, than there's more to SEO than these five rules. But if you're a marketer or business owner, this is all you need.
 
The posts below are small pieces of the puzzle. Keep SEO simple, and grow your business.
 

Are Category Pages the Secret Weapon to Update Proof SEO?

category based content strategy optimization

Are you living in fear of the next Google algorithm update? Today we're going to learn how Category Pages can put your website on the path to update proof SEO. Category Pages as a Content Strategy I think one of the most underutilized features of the standard Wordpress blog are Category Pages. Category Pages allow us to group similar content (think blog posts) together in one place around a primary or secondary keyword. See my Content Marketing Category Page here: http://www.ryanhanley.com/content-marketing/ What Are Category Pages? Category Pages are a type of archive page inside of Wordpress (if you don't use Wordpress ...

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Hummingbird, (not provided) Keywords and the Birth of Content Strategy Optimization

hummingbird

If you follow SEO, you're aware of Google's recent update titled Hummingbird (Here's a recap of Hummingbird from Search Engine Land). I've spent quite a bit of time the last few weeks reading articles from all our favorite SEO experts, as well as reviewing my own traffic results since the update release. The verdict? I love the Hummingbird update... seriously, it's one more indication that Google loves long-tail content marketing. ...and is further evidence that the traditional practice of SEO has been replaced by CSO or Content Strategy Optimization. Worried that Hummingbird may negatively impact your website? Ask ...

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7 Basic Principles of Content Marketing and SEO that Actually Work

content marketing seo

The basic principles of content marketing and SEO are almost too obvious. Use keywords literally and deliberately Deliver more value than your audience expects Do it often and consistently Yes, this is an incredibly watered down version of content marketing and SEO but if you had no other information on which to build your inbound marketing strategy these principles, in time, would take you to the promise land. Deliver value with prejudice. ...for human SEO trumps every tactic you can learn from Rand Fishkin and the SEOMoz community. That's in no way a knock on Rand or SEOMoz for I hold that organization and ...

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How to Do SEO for Small Business

Why SEO

Why should a cash strapped, time poor small business focus on SEO?! Easy... ...to GENERATE REVENUE! But right now, like most small businesses, any revenue generated online through SEO happens by accident... Today we're going to FIX THAT! The following resources will help you understand why SEO is important to your small business and send you down the path to harnessing the power of SEO to generate revenue...  (to stay up on the latest resources on SEO subscribe to updates for free by Clicking Here) How do I know SEO works for Selling Online? For the last five years I've worked for a small, family-owned business.  It's that ...

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How-to Use Google Keyword Tool to Dominate Search Traffic for Free

google keyword tool

Today we're going talk about the Google Keyword Tool. I'm a staunch believer in the Content Warfare mantra of Just Be Awesome SEO... ...but that doesn't mean understanding how to use a few SEO tools can't help us dominate our industry in search traffic. The Google Keyword Tool is one of those SEO Tools. I use Google Keyword Tool in conjunction with almost every post I write (including this one). This video tutorial will show you how to effectively use the Google Keyword Tool in: Generating new content ideas Formatting keywords into long-tail phrases Pinpoint less competitive keywords within the same ...

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A Brand New Form of SEO that Radically Increases Search Traffic

just be awesome seo

We all want more search traffic to our blogs and websites. Search traffic tends to be first-time visitors actively looking for a solution to a problem.  And hopefully that solution is whatever it is we sell. Whether you're a small business with on Online presence or hardcore Internet marketer we all want more search traffic. So how do we get more search traffic? SEO... Search Engine Optimization that's how. But SEO can get very complex.  There are teams of people much smarter than you and me working at sites like Search Engine Journal and SEOMoz (both in my Google RSS Reader) cranking out new ways to better ...

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Results From the Ultimate Small Business SEO Experiment

small business seo experiment

Are you wondering how the heck your small business is supposed to make money from the Internet? Do you tell yourself that Digital Marketing is a waste of time because you haven't seen any real results? Well, I'm about to show you REAL RESULTS from an SEO Experiment I did with my own small business (an Insurance Agency). I'm not going to throw theory at you or tell you something that could happen, possibly, if the Moon aligns properly with the sign of Aquarius. This blog post is a testimonial to exactly what I did, how I did it, why I did it and the SEO driven Dollars the experiment put in my pocket. Does that sound ...

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WHY Your Customers (and marketing efforts) Will Always Need Search Engines

small business seo

Guest Post by Jeremy Abel It doesn’t take years of experience in SEO (or marketing in general) to see the importance of an SEO strategy in your online marketing efforts. Whether you’re a big business or a start-up, companies with a strong (and ongoing) SEO strategy tend to rank higher on major search engines, attract more visitors, and learn more about their customers’ behavior. But have you ever asked yourself WHY search engines are actually so integral to your marketing strategy, or your target market? Search engines play a vital role in society by providing people with information. At the consumer level they offer ...

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Small Business SEO Experiment – Google Webmaster Tools

Webmaster Tools - Week 4

Week #4 of my Small Business SEO Experiment is all about doing the things you need to do that you don't do that know you should do but procrastinate and don't do. If this is the first time you’ve heard about my SEO experiment, below is the kickoff post and the first three weekly wrap-ups: How My Experiment in SEO Will Change the Game on Small Business Blogging Small Business SEO Experiment – Week 1 Small Business SEO Experiment – Week 2 Small Business SEO Experiment - Week 3 But then I did it. This week I created a Sitemap for The Murray Group and submitted it to Google Webmaster Tools.  Your Blog's sitemap is ...

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Small Business SEO Experiment – Week 3

seo search traffic week 3

Yesterday we finished three weeks of our SEO experiment and after reviewing the counting stats and my own personal notes and take-aways from the week 3 I have the following to two words to share: » Consistency » Patience In order to build an search engine optimized small business blog you need consistency and patience.  The Murray Group's SEO campaign came out of the gate guns blazing (see the result from my week 1 post below).  There have been significantly less fireworks the last two weeks as far as new leads. If this is the first time you’ve heard about my SEO experiment below is the kickoff post and the first two weekly ...

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