In earnest there are many secrets to success Online.
But the secret I’m about to reveal is truly one of the most powerful actions you can take to increase the success of your Online presence.
What’s the catch?
Why haven’t you heard of this secret before?
Why aren’t you performing this Online success secret right now?
Well that’s easy… Because it takes work.
Before you go further...
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Watch this video and then we’ll move on….
If you don’t get jacked up watching this video than you need to check your pulse…
Please don’t take what I’m saying the wrong way.
The statement above is not an indictment of you as a professional or business person… It is simply the reality of what is currently taking place in the Online small business world today (It is my hope that this blog and other like it will change this trend).
If you want to put in the time and effort or you care to learn now what you hope to implement later… Please keep reading.
The Secret to Success Online
The secret to success Online (really for life)… The truth that will push you past the frustrating stagnation that has ruined of so many well-intentioned digital marketing campaigns is… Testing.
The secret to success Online is testing everything you do.
When you first decide you want to take your business Online everything is exciting.
Your first blog post…
Your first tweet…
Your first follower…
Your first Facebook fan…
Your first email subscriber…
Every little action feels like a victory. Your gaining momentum and traction and success seems inevitable… mere days away.
But success is always and never a day away… Click to Tweet
So You Must Always Be Testing
A.B.T. – Always Be Testing
Early victories will lose their luster. Obtaining your 75th Facebook fan is not as exciting as your 1st and as you grow your traffic, fans, followers and subscribers it will also be harder to come by new traffic, fans, followers and subscribers.
You’ll use up your natural market…
…and you’ll begin to experience failure.
But my friends…
Failure is only Failure if we allow it to be.
ALWAYS BE TESTING!
Failure is only failure if you have no idea why you failed.
ALWAYS BE TESTING!
If failure is the result of testing you can adjust, compensate and respond… and fail less often.
ALWAYS BE TESTING!
If you’re testing… Failure is a good thing. Failure while testing allows you to learn what not to do.
When you’re testing… Failure is Winning.
Example of Testing
Hello Bar Subscribe Test #1
Hello Bar Subscribe Test #2
For of those of you that haven’t heard of Hello Bar it’s the drop down that you see at the top of the page which allows you to direct visitors to a link and includes a customizable Call-to-Action.
Right now I am testing the Call-to-Action you see above.
I’ve used the Hello Bar a couple of different times throughout the history of this blog… But moving forward I want it serve as a primary Call-to-Action tool.
Being that I’m neither a Genius nor overly Lucky the only way I can figure how best to utilize this tool is to Test.
Hello Bar Results
Two weeks ago I used the Hello Bar to direct visitors to my Facebook Fan Page. I had very simple wording and button that read “Like on Facebook.” I got pretty decent results I thought… 10 new Likes and a slightly less than 1% click through rate.
But a good friend of mine, Peter Sandeen of Simply Effective Marketing gave me some advice… Peter informed me that where the Hello Bar is placed is Prime Website Real Estate and the Call-to-Action I used there should be stronger…
So I decided to use the Hello Bar space to ask for Email Subscribers.
The Examples you see above are the tests I’m currently running. Some of you will see #1 and others #2 and over time I’ll be able to determine which is more effective.
Then I can change the less effective one and test a new version…
Through this process I’ll be able to create (hopefully, if I’m not full of crap) the most effective ask for the Hello Bar and subsequently add a greater percentage of my web traffic to my subscriber list.
The truth is testing never really ends…
There is no MOST effective version of your Call-to-Action. One version may be more effective than another at a given time but things always change, there always a better ways to phrase something.
And everyone is effected by a Call-to-Action differently…
So success Online… The SECRET to success Online is Always Be Testing… A.B.T…
…and Working Hard.
Thank you and Good luck
SPEAK YOUR MIND: How has testing effected your Digital Marketing campaigns? What tools do you use to test your website, email or social media performance?