Quora: Forging Online Authority One Answer at a Time

quora

quoraI’m an unabashed fan of Quora.

I love it.

It’s actually less love and more addiction…

The great thing about this addiction is instead of ending up at an intervention, I’m growing blog traffic and Online authority (I believe Online authority exists).

According to Quora’s website:

Quora’s mission is to share and grow the world’s knowledge.

Quora is your best source of knowledge. Ask any question, get real answers from people with first hand experience, and blog about what you know.

Is Quora really the “best” source of knowledge?

Probably not.

Is Quora a pretty darn good source of intriguing questions and valuable answers?

Yes, it most certainly is.

Here is answer I recently gave on marketing eBooks (specifically my misadventures marketing eBooks):

Read Quote of Ryan Hanley’s answer to Marketing: What are the best practices for marketing an E-book? on Quora

This is valuable online content both for the individual asking the question and for me as a content creator answering the question.

Great…

So what the hell is Quora and why should you spend time there?

Not to over simplify the tool but Quora is a place where people can ask questions and experts get to answer them.  In many ways similar to LinkedIn Answers (which is being dropped from the LinkedIn platform).  

Users are rated based on the quality of the answers they provide to questions.

You can follow users who’s answers you enjoy, subscribe to question topics and even subscribe to various questions specifically.

Quora was built with the intention of becoming an information hub.  A place where genuine knowledge and expertise is shared and discovered.

Growth of the platform hasn’t been as ravenous as initial indications led many experts to believe…

…that being said Quora is growing and users there are very targeted.

What makes Quora attractive to marketers and businesses?

In my mind there are five main aspects of Quora that make the social network worth your time and attention:

1) Content created in Quora is weighted very heavy in Google Search results. Not just questions, but the answers and the keywords used in the answers to questions are weighted and there is some speculation that votes given to answers are used in Google’s weighting as well.

2) You can link within Quora to other questions you’ve answered, your profile, other users and even outside URLs within your answers in a very appealing way.  This makes adding a Call-to-Action easy.

3) You can now embed (as seen above) Quora answers in blog posts driving engagement and connections to your Quora presence as well as helping to establish yourself or your business as an authority on a topic.  The embedding feature also allows you bring expertise directly to your blog post versus linking to it… keeping readers on your site longer.

4) Quora allows you to build genuine relationships with other professionals interested in similar topics.  Questions are organized by topics ranging from Content Marketing to Business Insurance.

5) Quora now has a blog feature as well.

I’ve been looking for a place to create a micro-blog for a while…

…That is why I didn’t hesitate to set up a blog on Quora the day they announced that Quora Boards would be transformed into Quora Blogs.

I’ve considered Tumblr, LinkedIn, Facebook, Google+ (which I love but still didn’t feel right for a micro-blog), WordPress.com, Blogger…

None of them felt right.

Partly because I didn’t want to have to do work with design and plugins and figuring out how to attract subscribers… I didn’t want to have to deal with that.  That isn’t the purpose of this new blog.

This new blog is about me.

It is a place to capture more art and build out ideas that I could then package into valuable concepts and strategies here.

So when Quora announced their new blog feature I thought it prudent to check it out.

The simplicity is what sold me.

Being that I was already a member of Quora, it took me literally seconds to create my blog…

…and Idea Marketing was born.

The Idea Marketing Blog

Quora is actually the perfect place to create a secondary blog (if you have a desire to do so).

Quora’s advantage in my opinion over all the other platforms I mentioned is that the audience is built in.  Quora allows you to publish your blog posts into the news feed of any topic you feel fits the post.

My new Quora blog is where I go when I have a simple thought that I need to get off my brain…

social media

A simple blog for simple ideas…

You can see at the bottom I add a link back to this site so if somebody likes what the read and wants more it’s easy to find me here.

Sharing on social media is easy.

Commenting is easy.

I started the blog a week ago.  So far I’ve posted 15 times and had a little over 700 views.

Not bad.

A simple blog for simple ideas…

Quora should be part of your content marketing strategy.

Every aspect of Quora’s platform is built around growing influence and authority through the creation of quality content.

Is it a perfect social network?

No.

But neither was Twitter or Facebook in the early days.

If you missed the boat for Early Adopter status on those two monster networks you may want to give Quora a second look…

…and begin to grow your Online authority one answer at a time.

Thank you and Good luck,

I am Ryan Hanley and if you enjoyed this article you’ll love the Content Warfare Newsletter, get it here.

SPEAK YOUR MIND: I’m all in on Quora… What do you think?

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About Ryan Hanley

This blog was created to help brands grow their audience, to grow their business. When I'm not writing, podcasting or creating the videos you'll find on this site, you'll usually find me watching baseball with my son Duke and a cold beer in my hand.

  • http://www.ryanhanley.com Ryan Hanley

    Quora definitely doesn’t rank like Yahoo answers… Yet. But over time it’s definitely a possibility and right now you’re still an early adopter.

    Thanks for the feedback Shaun.

    Ryan H.

  • http://www.trafficgenerationcafe.com/tweet-adder-review-coupon-discount-code/ Ana | Traffic Generation Cafe

    Not sure I am convinced, Ryan – sounds like you are spreading yourself too thin. Why not spend that time focusing more on your blog?

    Are there any traffic/ranking results? Just thinking out loud…

    • http://www.ryanhanley.com Ryan Hanley

      Ana,

      I thought about that. But the posts I’m putting on Quora are micro-thoughts… 100, 150, 250 words tops and they’re not hashed out. I put the thoughts on Quora and then I’m coming back to them and writing longer posts here or as guest posts or part of a larger work I’m putting together.

      Plus the traffic I do get to this blog from Quora is very targeted. These are people who are already placing value on the work I do. So I like that too…

      I agree with you that I’m spreading out. But everything pushes back to this blog so I think it’s all good.

      We’ll see.

      Thanks for stopping by!!

  • http://egosoletrader.com Martin Lindeskog

    Ryan: I heard about Quora’s new blog feature on The Social Hour with Amber Mac & Sarah Lane. Your post is giving me the push to start an account on Quora and then a new blog to collect my ideas in a handy dandy way…

  • http://inspiretothrive.com Lisa

    I love connecting with folks on Quoro who are experts and know answers to things I have questions on. I haven’t thought of answering any yet but I bet I could answer some questions there too. Thanks for sharing this Ryan with us. I recently downloaded their app for my Droid too so I can get more active over there.

    • http://www.ryanhanley.com Ryan Hanley

      Lisa,

      I haven’t downloaded the Quora app yet for my Droid… But then I’ve been neglected the Droid with my Verizon “New Every Two” coming up… iPhone 5 for this guy.

      I think you’d do great answering questions.

      Hanley

  • Joe Erle

    I agree with this post 100%. Quora is going to be the next thing everyone will be on. It’s incredibly addicting to browse and you feel compelled to write answers. I would add that it may be a good idea to add a disclaimer if you are answering coverage/legal questions.

    • http://www.ryanhanley.com Ryan Hanley

      Joe,

      When I’m answering insurance related questions on Quora I always talk in broad generalities… Not that I think you could be held liable for the answers, I think that would be a tough case, but it’s good not to box yourself into a corner considering how tricky insurance is in general.

      Thanks,

      Hanley

  • http://www.matthewlbrennan.com Matt Brennan

    I remember when Quora was in beta, and I just kind of overlooked it. Good timing on this, though with LI questions going out of commission. I just joined and started answering some questions. Good idea.

    • http://www.ryanhanley.com Ryan Hanley

      Matt,

      I haven’t seen huge traffic numbers yet to this site but the traffic I do get is very engaged in the site which is even more important in my mind.

      All the best,

      Hanley