Strategies in Content Creation
I’m your independent insurance agent. I have access to 30 insurance carriers, each with their own taste for risk. I know where these carries succeed and I know where they fail. I don’t have an allegiance to any one carrier, my allegiance is to YOU. My client…
No one likes to talk about the mistakes they make. Mistakes at work, mistakes at home, doesn’t matter, thinking about our mistakes is not pleasant and easily brushed to the back of our mind. I am as guilty of this as the next person.
This is a story that I debated telling, but I think its power speaks to the level of understanding that people need to have when it comes to protecting themselves and their family.
Paul Sullivan of the New York Times in April of 2009 wrote an article in the Wealth Matters section titled “Never Mind your 401(k). How’s Your Insurance?” Mr. Sullivan starts his article with a very simple yet powerful sentence, “Insurance is the least sexy asset in most portfolios.” Why is this simple, straight-forward sentence so powerful? Because it is true and drives the sub-concious perception of insurance in almost every American’s mind.
Most individuals interested in purchased these worst case scenario policies wait until either something very bad has happened to either themselves, a family member or close friend. These individuals do not realize that the longer you wait (the older you are) to purchase Life and Disability insurance the higher your yearly premium is going to be.
