How-to Satisfy Your Lust For More Blog Traffic

more blog traffic

You want it bad…

You yearn for it…

You wake up at night thinking about it…

You get excited at the mere mention of it…

more blog trafficYou’d buy it if you thought your spouse wouldn’t find out…

…More Blog Traffic.

More eyeballs on our content.

More blog traffic is a primal urge of every blogger.

We Lust Over More Blog Traffic

Don’t let anyone tell you that more blog traffic isn’t important.  It is…  Doing the things necessary to acquire more blog traffic is essential to your success online.

A great place to start… Just Be Awesome SEO.

In a very “duh” kind of way more blog traffic is important because it means more potential leads and sales…

…but it’s also important for you, the blogger, mentally.  An increase in traffic means you’re doing something right in the content marketing game.

“Ryan, I don’t get paid from blog traffic…”

Very true and an excellent point.  Watching that little blue line in your Google Analytics account slowly creep higher and higher does NOT pay the bills.

But… Damn… Doesn’t it feel good?

I feel like a blogger gangster when I see that blue line pointing up.

Seriously, it’s OK to feel good about acquiring more traffic.  Celebrate it… Soak it in… Allow yourself the pleasure of this small success.

More Blog Traffic Doesn’t Make You More Money

The reality remains, however, that more blog traffic doesn’t make you more money.

To satisfy your lust for more blog traffic you must CONVERT! click to tweet

Think about this simple equation using my eBook The Social Tools Book as an example:

1000 blog visitors X 3% conversion ratio X $3.99 = $120 revenue

To double my revenue I have three options:

  • Increase Blog Traffic
  • Increase Conversion Rate
  • Increase Price

Let’s assume that the Social Tools Book is priced at a fair market rate.

So that leaves us with increasing blog traffic or conversion rate.

If you we increase blog traffic the equation looks like this:

2000 blog visitors X 3% conversion ratio X $3.99 = $240 revenue

Nice, right?!

We just doubled our revenue.  Then think of all the work it takes to double your traffic.  We lust for more blog traffic because it would seem to be the only real way to increase our revenue…

…but you would be wrong to think that way.

Now let’s look at increasing the conversion rate:

1000 blog visitors X 6% conversion ratio X $3.99 = $240 revenue

By increasing your conversion rate you can double your revenue while maintaining the same level or blog traffic.  Think about that for minute…

Instead of working countless hours writing blog posts and leaving comments on other blogs and guest posting and using social media all day long to attract more blog traffic a simple focus on conversion rate and…

…BOOM..

YOU JUST DOUBLED YOUR REVENUE!

You don’t need more blog traffic if you convert more of the traffic you have now into leads and sales.

That is how you satisfy your lust for more blog traffic… Make more money from the traffic you get now.

How-to Increase Conversion Rate

This is going to be a whole-nother post… Coming soon… And a Podcast episode… Also coming soon…

But for now, if you are using WordPress, sign up for the Free Seminars on How-to Use Premise 2.1 Landing Pages.

Premise landing pages are a simple plugin that I use to build all my landing pages including the opt-in form for the No Bullshit Guide to a Successful Blog.

We’ll go into landing pages in more detail in the next month or so but for now check out the free Premise 2.1 seminar (I already use Premise and I’ve signed up) and check out my friend Peter Sandeen… He’s a conversion specialist and the person I look to when I have questions about getting my blog traffic to convert.

You want to satisfy your lost for more blog traffic?

First convert the traffic you have at a higher rate… Then go out and find more traffic.

Thank you and Good luck,

I am Ryan Hanley

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About Ryan Hanley

This blog was created to help brands grow their audience, to grow their business. When I'm not writing, podcasting or creating the videos you'll find on this site, you'll usually find me watching baseball with my son Duke and a cold beer in my hand.

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  • http://www.trafficgenerationcafe.com Ana Hoffman

    Hi, Linda:Have you see my latest post http://www.trafficgenerationcafe.com/monthly-income-report-september/? Your blog is actually in it.

    I am sure Ryan would have some suggestions as well, but here are a couple of resources on my blog:

  • http://www.infocelebrity.net erda

    Hi Ryan,
    You have share a good article that how to increase the traffic on a blog.

  • http://www.yatramantra.com/ sarankumar

    Nice post.Thank you so much for your time……..One FB like from my Side :D

    • http://www.ryanhanley.com Ryan Hanley

      Thanks!

  • Lee

    Hi Ryan I at the moment have been trying to increase my traffic. But your right increasing the percentage rate of sales from the traffic you all ready get. Or should I say optimising what I’ve got. So I think first I have to go back and make sure everything looks right and reads right. Before I carry on trying to increase traffic.

    Great help thanks lee

    • http://www.ryanhanley.com Ryan Hanley

      Lee,

      I think that’s a very good idea. Optimizing our conversions is the quickest way to make more money Online.

      Thanks

      Ryan H.

  • http://www.astims.com.au/superannuation/ shnae knight

    Thanks Ryan for a pivotal share with all of us…for my site the keywords are on the top but i am not getting proper hits…so merely the conversion rate is too poor..How can i handle this…Any help will be so helpful

    • http://www.ryanhanley.com Ryan Hanley

      Are you using content to market the Keywords as well?

  • http://www.goodwinrealty.co.nz Heather

    Your article makes huge sense in that we spend a large amount of energy in trying to grow our blog and probably not enough time on bettering the strike rate from our current audience. A lot to think about…
    Thank you.

    • http://www.ryanhanley.com Ryan Hanley

      Thanks for stopping by Heather!

      There’s definitely a lot to this game…

  • http://www.buzzcinemas.com ravi patel

    hi Ryan,
    thanks for providing such a nice tips on blog traffic. now a days this is very tough job to get a huge traffic on the blogs. and a nice tips about the conversion rate.

  • http://nopassiveincome.com/ Chris

    Hi Ryan,
    as you wrote – traffic isn’t everything, there is also conversion. But I’ll add one more important factor – source of traffic. For example traffic from StumbleUpon may be great, but quality of it…
    On the other hand, even small traffic from related and famous blogs or websites is very important – because it converts better :)
    Chris

    • http://www.ryanhanley.com Ryan Hanley

      Chris,

      That is a really great point. Targeted traffic probably is just as important as Conversion or at least the second most important…

      Thanks!!

  • http://www.trafficgenerationcafe.com/bounce-rate/ Ana Hoffman

    You’ve touched a sore point, Ryan.

    So many people come to my blog to learn more about traffic. And they do. And they apply what they learn. And nothing.

    Then they come back to me and say “Ana, your stuff doesn’t work!”

    And when I take a look at their blogs, it’s clear why. There’s nothing there to make the traffic stick.

    I am in the process of redesigning TGC again; will check out your resources.

    • http://www.ryanhanley.com Ryan Hanley

      Ana,

      You do a fantastic job of showing bloggers way that they can generate more traffic to their website. It seems only nature that you would progress into conversion as well now that your site has grown and is maturing.

      I think Conversion discussions will be where the rubber really meets the road for you. Both with taking your game to the next level and making more revenue from TGC…

      I’m obviously a fan… Looking forward to the redesign.

      Ryan H.

    • http://www.ryanhanley.com Ryan Hanley

      Linda,

      Are you asking how do we keep people on our site longer or how do we get them to return?

      Ryan H.

      • http://www.ryanhanley.com Ryan Hanley

        Are you capturing email? Email is a huge part of building a recurring traffic base…

        Keeping people on the site would involve many techniques… I’m going to write a post on this to answer your question…

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  • http://www.ryanhanley.com Ryan Hanley

    John,

    The thing is… Traffic is sexy. It makes people feel good to be able say they hit this Traffic figure or that traffic figure.

    When talking about conversions though or sales we often are unwilling to display or make public what we’re doing…

    Because we can be judged.

    Thanks for the feedback John… So on point!!

    Ryan H.

  • http://persuasiontheory.com Matt Fox

    Ryan,
    A couple points to add to what you wrote.
    This is so true for many people. They’re constantly focused on the wrong metrics and not looking at what is really important.

    Premise is a great tool and anyone who doesn’t have it, and hate’s coding should look into it.

    You’ve limited yourself on the ways to double your revenue. I wrote a couple pieces a while back on the 3 ways to increase revenue in your business: more sales, increase dollar earned per sale, sell more to your existing customers (http://persuasiontheory.com/the-3-ways-to-increase-revenue-in-your-business/). There’s also a spreadsheet you can download and plugin your numbers and see how a small increase in each of these leads to exponential growth (http://persuasiontheory.com/exponential-growth-calculator/).
    (Hope I’m not out of line sharing these since it directly applies to what you said).

    • http://www.ryanhanley.com Ryan Hanley

      Matt,

      Two absolutely fantastic resources… Thanks for sharing dude!

      Hanley

  • http://moneyfastneasy.wordpress.com Tan Jie Hao

    Hey Ryan, great post as always. Your marketing tips never fail to enrich me. You’ve just earned yourself your 300th Facebook page like!

    I would really appreciate it if you can review my blog at moneyfastneasy.wordpress.com , it’s currently hitting about 15 a day and I would like to find out how I can improve it. :D

    • http://www.ryanhanley.com Ryan Hanley

      Tan,

      First… Thank you.

      Second… Step one is getting off of the free WordPress platform… Buy your own domain name and host it somewhere like http://s7108.p20.sites.pressdns.com/bluehost this will cost you $5.95 a month and you will immediately start to see more search traffic…

      Once you do that then you can start working on some additional traffic generation strategies…

      Thanks!

      • http://moneyfastneasy.wordpress.com Tan Jie Hao

        Can I host the domain via WordPress.com? I heard they offer services like web hosting for $20 a year.

        Do you mind if you mention my blog on your Twitter or Facebook? I’ll do the same for yours, it might not mean much to you but it really helps me…

        • http://www.ryanhanley.com Ryan Hanley

          If I were you I would not host it on WordPress.com. You still will not own the site. You can also use GoDaddy but I prefer Bluehost.

          • http://moneyfastneasy.wordpress.com Tan Jie Hao

            What’s the difference between having it hosted by WordPress as a .com and hosting it on Bluehost? Don’t they have the same result of SEO?

            • David Sylvester

              It looks like you can buy a domain through WordPress.com and map it to your WordPress.com website (http://en.support.wordpress.com/domains/). I would think this is nearly the same as self-hosting. You won’t have the control you would have if you self-host, but maybe it isn’t necessary right now.

              Another common objection to WordPress.com is that you don’t own your data, as Ryan pointed out. However, this would be the case even if you host your site elsewhere. The host owns the server. Therefore, they control your data. I don’t think it matters whether you host with WordPress.com, or some other host. If the server holding your site crashes, or the company goes under, you will have to rely on your backup to get up an running again.

              All things being equal, I would still set up hosting elsewhere, export your current site to the new host, then forward your WordPress.com site to your new site. At the very least, you should at least get your own .com.

              • http://www.ryanhanley.com Ryan Hanley

                David,

                Thank you for sharing your thoughts!

                My feeling is always, if you are going to put in the work to write content and build a community, I want to have as much control over the site as I possibly can.

                Ryan H.

  • http://www.inboundstorm.com Matthew Stock

    Hey Hanley-

    Glad to see someone in the blog-o-sphere has an eye on ROI and not just traffic!

    At my basement waterproofing company (www.seepage.com) we had a significant increase in our conversion rates by creating an online scheduling system. Prior to that, you had to request an estimate (by filling out a form) and then wait to hear back from our office. Developing the system cost a lot of money, but it was well worth it. It’s as simple as booking an airline ticket (actually it’s simpler!).

    An an aside, one benefit I have found with what was though to be meaningless traffic is it can lead to links. Since I started blogging, I have all sorts of websites now linking to me. While they will never be paying customers, they do help me indirectly with SEO.

    But what do I know…I’m just a basement waterproofer :)

    • http://www.ryanhanley.com Ryan Hanley

      Just a basement waterproofer… ha!

      You’re exactly right. Those links add up and when a ton of sites are pointing at you as an authority Google can’t help but rank you.

      All the best my friend!

  • http://www.EchelonBusinessSolutions.com Brent Carnduff

    Another good article Ryan. So true on both accounts – traffic feels good – and conversion rates can really make a big difference.

    I also wanted to mention that I was having trouble with your +1 button in your sidebar sharing. In may be my setting, but I haven’t had problems with G+ in the past – thought you might want to test it to be sure.

    • http://www.ryanhanley.com Ryan Hanley

      Brent if you aren’t logged in to Google+ the +1 button will not work… It’s working for me right now. Try that and let me know.

      It’s all about conversions!!

  • http://GabeJohansson.com/ Gabe Johansson

    Increasing conversions alone could be a $2000 coaching course, let alone another post!

    Last year, I used to sell a $10 PLR video course that shows how to set up websites that converted at 1% from cold traffic. Over time by tweaking a couple things and adding solid followups, I was able to increase that to about 5%. 300 subscribers earned me over $160 that month, not including affiliate offers.

    Not to mention that I doubled my squeeze page conversion rate by doing countless split tests.

    Raising your conversion rate is literally invaluable!

    Thanks for the awesome post,
    -Gabe Johansson

    • http://www.ryanhanley.com Ryan Hanley

      No doubt Gabe…

      Thanks for sharing your experience… It’s feedback and examples like that which really motivate people to put the work in.

      Thanks!

  • http://www.ryanhanley.com Ryan Hanley

    Dacesita,

    The entertainment business is a tough industry… I’m not jealous of what you have to go through.

    That being said effort and patience will pay off in the long run.

    Good luck and thanks for stopping by!

    Ryan H.

  • http://www.ryanhanley.com Ryan Hanley

    Ravi,

    Working in a Niche is going to be much easier than trying to market a to a larger set of keywords. This will also help with conversation.

    Thanks,

    Ryan H.