3 Methods to Monetize A Blog For Business
When I say “Monetize a Blog” I bet you think about Internet Marketers…
The term Monetize has developed a negative connotation in the last several years because of the value-lacking propositions that invade our Internet lives.
You’re probably thinking of some information product right now that you accidentally stumbled upon while surfing the web which took you to a landing page with a big bold font and words highlighted in a bright yellow background… Arrows pointing at flashy buttons saying things like “Instant Access” or “Buy Now”…
Then come the testimonials… Then the bonuses… Then the money back guarantee… Then more yellow highlighted words and more arrows and flashy buttons.
Pages and offers like these are why you cringe when I say “Monetize a Blog.”
Don’t get me wrong, landing pages are an important piece of selling your products and services Online. But they don’t have to look like the faded neon sign of some seedy off the strip nightclub.
Two examples of landing pages I use:
Landing pages don’t have to be cheesy or flashy but they do help direct visitors attention to the action you want them to take. Which is very important when trying to monetize a blog.
There are three ways that I currently monetize Content Warfare…
#1 – Sell My Own Products
The Social Tools Book – This is the page I use to sell my eBook. I tried hard to NOT to make it Internet Marketer-y but some of the same components that I just described are found there. On this page I’m attempting to describe the benefits that will ultimately help you to decide to buy the book.
I want you to buy the Social Tools Book not because I need the $3.99 but because I honestly believe the book will help to jump start your social media work… It will remove the scary from social media.
It also is a great introduction to my writing style and the material I share on this blog.
It’s a representation of me… It’s my product… I created it… I sell it on my blog (and Amazon).
You can and should do the same on your blog.
Monetize a blog method #1…
#2 – Sell Other People’s Products
Not everyone creates or wants to create their own products.
The second way I monetize this blog is through affiliate products… Meaning I sell other people’s products and receive a commission for brokering the sale.
Some of the affiliate products I recommend here on Content Warfare are:
- Genesis WordPress Themes
- Leadpages Landing Page software (make landing pages easy)
- Aweber Email Marketing
- CommentLuv Premium (comment system I use, see comment section below)
- Bluehost Web Hosting
I recommend these products because I use them all and honestly believe that some of you may find a benefit in using them as well. I’ve always said that this blog will never be used as an affiliate product pitchfest…
Every tool I promote I use and use often… The commission’s I receive from these products I use to offset the cost of running this blog.
Affiliate sales are very common Online and are often the most exploited form of monetization.
That icky feeling you get from some websites, that’s usually from hardcore affiliate sales tactics.
But only if you sell the products that way. Almost every product you see used Online has an affiliate program. If you use a tool and believe in it there is no reason that you shouldn’t tell your readers about it…
And if they decide to buy the product and use it because of your recommendation… Then it completely makes sense for you to be compensated.
Monetize a blog method #2…
#3 – Sell My Services
Here is where the rubber will meet the road for most of you (being that I know many of you are small business professionals and ever more specifically insurance agents).
The third way that I monetize Content Warfare (and the only way I monetize The Murray Group) is through selling my services. In the case of Content Warfare those are Speaking Services.
But I’m not really selling speaking services…
…I’m actually selling a phone number.
I’m selling a phone number that solves a problem.
Your problem of needing a dynamic online marketing / sales speaker is solved by calling my phone number.
This is where so many small businesses (especially you insurance agents) disconnect on generating revenue Online.
You’re trying to sell your services…
…but your services don’t make the phone ring.
Your phone number does.
Selling Your Phone Number
I can’t take all the credit for the concept of selling your phone number. Chris Paradiso and his amazing team at Paradiso Presents turned me on to this concept and it immediately clicked for me.
This is how you monetize a blog for business… Especially service related business.
You sell your phone number.
You’re probably saying to yourself:
Ryan… What the hell do you mean sell my phone number, I need to tell everyone how awesome my services are!
Think about this way…
You create tons and tons of amazing content around your business and services and staff and customers… People love it. Prospects love it. Everyone loves it.
But the phone doesn’t ring.
This is where you go “Ahha!”
All the people that love your business and services and staff and WANT to be one of customers don’t realize that your phone number is the path from their problem to your solution.
Online quote forms and email addresses will get some business…
…but the Call-to-Action that generates revenue is phone calls.
Sell your blog visitors on the phone call being the solution.
“Our Awesome Product Will Solve Your Horrible Problem By Calling This Number”
Drive prospects to take that next step.
Ask for the business.
How do you monetize a blog for business?
You sell the phone number…
Thank you and Good luck,
I am Ryan Hanley
P.S. If you’re selling information products or video games or iPhone apps then method #3 might not make sense for you. But all you service related small businesses out there… Focus on the phone number.
SPEAK YOUR MIND: Does this concept make sense?