The Social Media Reciprocity Strategy to Traffic Growth
Reciprocity – (a derivative of Reciprocation) meaning mutual exchange.
I know how busy your day is and I appreciate the time you take out of it read this blog. That being the case, what I’ve tried to do, whether successfully or not, is break down digital marketing and success online into strategies that are easy to understand.
I did that with Just Be Awesome SEO…
Now I give you Just Be Awesome Social Media!
I know your guilty little pleasure is counting every single Fan, Follower and Connection you accumulate…
…so today I’m going to give you the absolute, sure-fire, without-a-doubt, guaranteed to work strategy for growing your social media community and driving more traffic to your website.
I’m learning the Guaranteed Traffic Growth strategy called Just Be Awesome Social Media | Click to Tweet
Just Be Awesome Social Media
Here’s the deal with Just Be Awesome Social Media:
With Just Be Awesome SEO it was all about you creating content that your target audience thought was awesome. Then your audience would take care of all the off-site SEO stuff for you…
With Just Be Awesome Social Media everything works in the opposite direction. You must be proactive with sharing and participating in the social media communities of people YOU think are awesome.
See the difference?
Yes… No… Maybe…
Let’s start at the beginning
There are a lot of different ways to drive traffic to your website using social media.
The common method of those people and businesses struggling to gain traction in social media is the SPAM Blast. In this method you incessantly post and re-post all your articles and sales pages to every person unfortunate enough to connect with you in social media…
I don’t recommend this method… But it’s a method no doubt and it will get you traffic.
Find ten to twenty blogs of thought-leaders in your niche and connect with those people on the two to three social media platforms you use the most. Then simply participate.
Show interest in what they saying by commenting on their posts…
Add value to the discussion by sharing your own personal experiences…
Offer to help them with their own projects…
Be part of the solution that leads to achievement of their goals…
If you have a need, buy a product through their affiliate link…
Finally, here is easiest, least time consuming, but most important aspect of Just Be Awesome Social Media…
Share their content in your social media spaces.
That means hit the Tweet Button…
Share on Facebook…
Post to LinkedIn…
Give props on Google+…
…and while we’re on the subject of sharing on social media here is a quick lesson on the proper way to share valuable content on social media.
How to Share on Social Media
- Make sure that you link to the author of the blog post (using the appropriate prefix such as “@” on Twitter and Facebook or “+” on Google+). They wrote the great post and deserve props!
- Give a Call-to-Action as to why your fans, friends and followers should read this great post you just shared.
- Add a link to the post so your fans, friends and followers can get to the great post… Seems obvious but important to remember.
- Hit Share!
And your done. You just shared a great piece of content on social media… and this is the minimum you should do.
Share Their Content First
Share the content of other people BEFORE you ever share your own… Share their content at a 3:1 ratio with your own (completely arbitrary ratio but the point remains). Shit, share their content at a 10:1 ratio with your own.
DON’T BE STINGY WITH THE SHARE BUTTON! Click to Tweet
If you enjoy what you’re reading let everyone know. People that are following you, are following you for a reason. In theory it’s because you share similiar interests or business or hobbies or desires or they simply think you’re awesome and want to be connected to you.
No matter what the reason, there is a good chance that if you think a piece of content is awesome so will your fans and followers and by NOT sharing that piece of content you are doing them a disservice.
This is how Just Be Awesome Social Media gets you traffic!
The author of the great post that you shared all over your social media sees you doing this. If they’re not a complete A-hole, that author is going to show appreciation by doing one of number of thing including:
- Thank you publicly
- Share your content
- Mention you in a future blog post
- Ask you interview for a blog post
- Let you guest post
- Put a permanent link on their sidebar to your site
In general by being Awesome and sharing the awesome content of other people first you will garner the attention of appreciation of these individuals who will in RECIPROCATE!
Essentially what I’m telling you to do is use social media to give value first and build trust with other bloggers and in return they will help you spread your message.
Really this is relationship building 101 but Just Be Awesome Social Media is such a cooler name!
Two things before I let you go:
- Check out my man Brent Kelly at www.BrentmKelly.com. He is absolutely killing it helping people achieve their business goals…
- If you don’t have a good handle on social media or don’t know where to begin, I recommend reading my e-book, The Social Tools Book, which will jump start your social media activity. You won’t be disappointed.
Thank you and Good luck,
I am Ryan Hanley and this is Content Warfare.