It’s Not the Blog… It’s the Blogger

business blogging II

We all realize it’s not the Blog that makes an Awesome Blogger … right?

Because I want to be clear here,  it’s the Blogger that Makes an Awesome Blog and Not the other way around.

People Make a Blog Awesome… Not Tools.

Lately I’ve been talking a lot about tools.  I built a Blogging Resources page, I wrote an article on using Aweber for my e-newsletter and also created the Content Creation Curation on Pinterest.

Each is a piece of writing I’m proud of and I believe was important to share.  But these are tools.  Each plays a role in the way my Blog is run. None of them speak to why people actually visit my blog and engage in the content.


Tools are important, for sure.  Your blog can’t look like the Frat House floor on Sunday morning.

But no one visits your blog because of the way it looks.  They come for you… Yes, YOU!

Blogger… Person who bangs keys to create words to form sentences that combine thoughts that frame theory which delivers value… Blogger

You and your words are the reason that people visit your blog, so spend time on the words and thoughts, not the plugins and font styles.  (Please realize I’m not trying to be preachy with this.  I am just as guilty as anyone for wasting time on my blog design… No doubt, vanity is a bitch).

Take Seth Godin’s blog, which looks like complete crap, but I read it every day.  His content is thought provoking and antagonistic.  It makes you question yourself and the way you do business.  More importantly it makes you question your relationships and human interactions…

You Are Not Seth Godin

…And neither am I.  Seth Godin is a New York Times Best Selling author and a Trust Agent.  We’re not there yet, so the look of our blog does matter.  I just don’t want you wasting time on it.  I want you to write.  I want you creating content.  Remember that Creating Content is Stage 1 of a Successful Blog.

Here are all 5 Stages of a Successful Blog:

  • Create Content
  • Build Relationships
  • Drive Engagement
  • Encourage Subscription
  • Convert to Leads
This 20 minute video goes deeper into the 5 Stages of Successful Blog.  Enjoy…


The Rub

Always remember that people come to you blog, personal as well as business, for YOU!  They want the knowledge that you have… They want to enjoy your personality and connect with you on a deeper level.

Use the Blogging Resource page I created to find some tools that will help your blog run smoother or look a little more professional (I’m always updating this page).  Just don’t dwell on it.

Create Content…

Add Value…

Create Content…

Add Value…

Good luck!

  • Jason M

    I definitely try to do one thing when I write an article. And that is to be myself! People don’t just come to my blog to read the information I have provided – but HOW I have written the article. If I’ve written it in to read like a technical manual – it will be dry and boring. If I write the way I think (with some minor filtering) it tends to come across to being more personal and as if I’m “talking” with my users instead of at them.

    The important thing I’ve found to do… is write it down first, filter, then publish. And of course… be myself!

    • Ryan Hanley


      You are right on buddy. Using your “Voice” instead of corporate copy has a drastic effect on the way people view you and are attracted to you.

      If they wanted a manual they would have bought a manual, but they went to your blog to hear YOU and YOUR thoughts on a topic.

      Love that.


      Ryan H.

  • Jeanne Pi

    It’s amazing to me that a lot of bloggers still don’t get that in this day and age of information overload, what we, as readers, seek is a human connection with the blogger. It’s been said that there’s really nothing new under the sun. So whatever the blogger writes about, it’s very likely already been written before. So what makes me read your blog over someone else’s blog? That’s right, YOU! Your personality, your perspective, your distillation of a convoluted idea into something understandable to the average person.

    • Ryan Hanley

      The Power of Personality… That’s the deal. Thanks Jeanne you killed it.

  • Jason Fonceca

    100% agreed man. Bloggers: deliver value :)

    • Ryan Hanley

      Always deliver value!

  • JasonFonceca

    100% agreed, Ryan.

    You’re a wicked cool guy, you deliver value, and it’s appreciated.

    • Ryan Hanley

      Thanks Bro! That’s means a lot.

  • Danny Brown

    Good stuff, mate. I’m a big fan of the “Write shit that you’re happy with and everyone else is a bonus” train of thought. There are many bloggers out there but there is only ever one you – take adavantage of that.


    • Ryan Hanley

      Thanks Danny!  People will like you if they like you… Why write for them if they don’t?

      Really appreciate you stopping by.

    • JasonFonceca

      I like that too, but how does this train of thought relate to “know and write for your audience”, “sleep with your readers” , Jon Morrow style?

      • Ryan Hanley

        I think the trick is writing for YOU while writing for THEM at the same time… How do you stay true to who you are and things you care about while maintaining content that speaks the Audience who’ve built?

        That’s a Million Dollar question!

        • JasonFonceca

           The Holy Grail as it were… :)

      • Danny Brown

        I think @ryanhanley:disqus offers a good middle ground, Jason, in not ignoring your audience (unless you want no readers, ha!).

        My stance is more, if you’re not writing stuff you’d want to read, then you’re essentially cheating your audience by giving them second-rate content, and that will soon become evident in your posts. And no-one wants a post that’s just been mailed in. :)

        • JasonFonceca

          Thanks guys, I really appreciate the prompt responses!

           Yeah, I figured I’d receive some middle-ground answer, which is cool, middle-grounds are powerful “third-tribe” options. :)

          At the same time, I wrote about this in my Phases Of Marketing post on Danny Iny’s site:

          The holy grail is to be a 3rd stage creator where you make things you love, pure and simple, and then embrace the ‘miracle’ of large chunks of people adoring it, giving you evidence of your impact and contribution.

          There are a certain percentage of people who accomplish this (usually celebrities.)

          To me it has to do with realizing that we are not just creators of Things We Like, but also creators of Audiences We Like, and that they can be ‘created from scratch’ as it were, though the process usually surprises people.

          Just my 2 cents :D

          • Ryan Hanley

            I’m all for pushing the Envelop (I’m an Insurance Agent that blogs ‘nough said)…

            And I love passionate original content which why I asked @ryzeonline:disqus  to write me a Guest Post.  

            I guess my point is this… We all can get side-tracked.  We all can tangent… Focused Passion… 

            Watering down your content for Traffic is NOT what I’m advocating but there has to consideration to the needs of the people that rely on you for information…  That’s my point.  

            You have a responsibility as a Blogger to Deliver Value.

  • Dave Huffman

    Heck of a nice encouraging article, Ryan.  From a personal content standpoint, I just jumped back on the publishing wagon a few weeks ago.  I’ve been head-down trudging along for other people for so long, feels good to just WRITE. 

    “Spend time with your words and your thoughts…” is about the best advice anyone could get. 

    Good stuff bud.


    • Ryan Hanley

      Thanks Dave and the BEST of luck to you with your words and thoughts… Sometimes they can be dangerous! ha!

  • Harms Insurance Group

    I definitely agree.  We’re big Ryan fans over here in WI. 

    • Ryan Hanley

      Thank you… I’m trying to keep you in fresh content!