Idea Warfare | How to Win the Battle for Our Own Creative Genius

idea warfare

We are currently living through a Creation Revolution.

Lately, I’ve been listening to a lot of Seth Godin podcasts and watching a lot of Seth Godin videos (who I recently learned is a Buffalo Bills fan which makes me even more of a fan):

All these Seth Godin podcasts and videos have me wicked geeked out on the ideas of “Creation” and “Shipping”

Besides being a very articulate, thoughtful man who shares my personal passion for Upstate New York, Seth is truly a master of two things:


Seth uses the word “Remarkable” is all three podcasts.

For some reason I can’t get the word remarkable out of my brain.

What is remarkable?

Where do I find remarkable?

Who has remarkable now?

Am I capable of remarkable?

In the BlogcastFM podcast Seth says something close to the following line:

“I wanted to create things at the edge, because the edge is where remarkable happens…”

The edge.

What is the edge?

How do I know when I’m at the edge?

Who’s at the edge now?

Am I capable of reaching the edge?

Slow down.

The concept that remarkable lies at the edge is not as daunting as it seems…

…all that it requires is your willingness to relinquish perfection.

idea warfareIn idea warfare perfection is our Achilles Heal. {tweet this}

Content marketing is the artillery guns of idea warfare and there is nothing that slows down your content marketing efforts more than striving to create perfect blog posts.

To stay ahead of our online competition we need to become artists

…but really we need to be more than that.

We need to become artists that ship without conscious.

We need to understand that 99 failures and one success equals success.

Think about the visualization that Seth is giving us.

In order to find a remarkable idea we have to place ourselves in the most precarious of situations… on the edge.

Just look at the definition of edge (Merriam-Webster):

Edge ~ (1) a point near the beginning or the end; similar to brink, verge <on the edge of disaster> (2) : the threshold of danger or ruin <living on the edge>

Does it sound like playing it safe will place on the edge?


Does it sound like running every new piece of content by Human Resources, Legal and the C-Suite is going to get you to the edge?


Does it sound like doing the same things that everyone else is doing will take you to the edge?


When I started the 100 Insurance Questions Answered in 100 Days Video Series no one had ever done anything like it before… at least not in the insurance industry.

It was tough, took a ton of time I wasn’t supposed to be spending on Online marketing, there were no results to back up why I was doing it and I had no experience every doing anything like it before…

…but I did it anyway.

If it had failed, it probably would have meant the end to my Online marketing.

There is no way my boss would have let me continue spending time on something that hadn’t produced results and he intrinsically didn’t believe in anyway…

…but it didn’t fail.

Was it Seth Godin remarkable?

Maybe not.

What it independent insurance agent remarkable?

Hell yes it was.

Remarkable is relative.

Remarkable in your world may be capturing one new inbound lead a week.

Remarkable may be a local news article dedicated to your business.

Remarkable may be a client taking an extra moment to sincerely thank you for your work.

Whatever remarkable is to you it starts by letting go of the idea that perfection is ever obtainable.  Most of my 100 videos were done with a 5 megapixel cell phone camera.  Talk about NOT perfect.

Let go of perfection and ship ideas.

Get your ideas out the door.

What’s important in winning the battle for your own creative genius is NOT whether the idea is good or whether the idea will work…

…what’s important is that you act upon the idea.

The Internet has made spreading ideas easy.

So now we’re in arms race for ideas…

…the business that gathers the most, best ideas and delivers them consistently to the market wins.

This is Idea Warfare.

You win by tapping into your own creative genius.

You don’t have to be Seth Godin…

…just the most creative version of yourself possible.

Then ship.


Ship every idea until one of them actually works…

Success is derived from your successes, not your failures. {tweet this}

Remarkable is a choice.

Allow yourself to act on your own ideas and go ship.

Thank you and Good luck,

I am Ryan Hanley and if you enjoyed this article you’ll love the Content Warfare Newsletter, get it here.

SPEAK YOUR MIND:  How do you find the edge?  Where does your creative genius lie?  How do you find ideas that push the limit of what’s been done before?