Google Plus is a different kind of social media network. In truth, Google Plus isn’t a social media network at all, but rather the “Social Layer” of the Google enterprise.
Google Plus is the fabric that binds all Google platforms. It’s our history of authority…
…and whether by design or destiny Google Plus has attracted a more sophisticated audience.
We can’t share content on Google Plus the same way we do on Twitter or Facebook. We need to give our Google Plus audience a reason to +1, comment, share and ultimately follow our link. This engagement is crucial to building our authority within the Google Plus platform.
The following video outlines four critical features of every Google Plus update or post. The process isn’t complicated, nor is it time consuming, but it does take a little thought and consideration for the individuals with which you are sharing your content.
If you’d like to connect on Google Plus click here.
(If you’re having trouble viewing this video click here to watch on YouTube)
Here is a simple breakdown of each Google Plus update feature:
- Short attention grabbing headline in BOLD using “*” marks
- 2-3 sentence description of the content you’re sharing and why it’s important
- Include the raw link inside the update description
- Add a call-to-action
- BONUS: Always add hashtags to make your content easy to find
By building out your Google Plus updates and posts in this manner you’ll see a drastic increase in the amount of engagement you receive on each share.
This video is part of new series using the hashtag #googleplusfriday which is dedicated to helping people thrive on Google Plus. Much of the information we begin with will be basic, but as the content library grows we’ll start address deeper topics.
If you’d like to follow along on YouTube connect below:
Thank you and Good luck,
I am Ryan Hanley.
P.S. If you enjoyed this article on Google Plus and want more I encourage you to Subscribe to my Newsletter (you now get TWO free eBooks)
Drop Some Knowledge
Are you currently using Google Plus to build authority online? What methods have for sharing content have you used with success? What hasn’t worked for you?