How to Properly Share Content on Google Plus [Video]

share content on google plus

share content on google plus

Google Plus is a different kind of social media network. In truth, Google Plus isn’t a social media network at all, but rather the “Social Layer” of the Google enterprise.

Google Plus is the fabric that binds all Google platforms. It’s our history of authority…

…and whether by design or destiny Google Plus has attracted a more sophisticated audience.

We can’t share content on Google Plus the same way we do on Twitter or Facebook. We need to give our Google Plus audience a reason to +1, comment, share and ultimately follow our link. This engagement is crucial to building our authority within the Google Plus platform.

The following video outlines four critical features of every Google Plus update or post. The process isn’t complicated, nor is it time consuming, but it does take a little thought and consideration for the individuals with which you are sharing your content.

If you’d like to connect on Google Plus click here.

(If you’re having trouble viewing this video click here to watch on YouTube)

Here is a simple breakdown of each Google Plus update feature:

  • Short attention grabbing headline in BOLD using “*” marks
  • 2-3 sentence description of the content you’re sharing and why it’s important
  • Include the raw link inside the update description
  • Add a call-to-action
  • BONUS: Always add hashtags to make your content easy to find

By building out your Google Plus updates and posts in this manner you’ll see a drastic increase in the amount of engagement you receive on each share.

This video is part of new series using the hashtag #googleplusfriday which is dedicated to helping people thrive on Google Plus. Much of the information we begin with will be basic, but as the content library grows we’ll start address deeper topics.

If you’d like to follow along on YouTube connect below:

Thank you and Good luck,

I am Ryan Hanley.

P.S. If you enjoyed this article on Google Plus and want more I encourage you to Subscribe to my Newsletter (you now get TWO free eBooks)

Drop Some Knowledge

Are you currently using Google Plus to build authority online? What methods have for sharing content have you used with success? What hasn’t worked for you?

The Newsletter

Join over 3,800 other businesses and marketers around the globe, by registering for occasional subscriber-only content and strategies.

The Podcast

Subscribe to one of the most popular content marketing podcasts on iTunes.

Subscribe

Google Plus Kit

Everything you need to know on getting started with the best social network in the world.

Dominate Google+
About Ryan Hanley

This blog was created to help brands grow their audience, to grow their business. When I'm not writing, podcasting or creating the videos you'll find on this site, you'll usually find me watching baseball with my son Duke and a cold beer in my hand.

  • dharampuriyaanand

    Can I share content of div tag don Google plus. I Had done it on Facebook,twitter,and linked in, But I don’t know how to share on Googleplus…

  • Pingback: Google+, авторство и schema.org | SEOM()

  • Pingback: SEO Traffic 2014: Your One-Stop Reference Guide for Non-SEOs()

  • http://DesignerRobRusso.com/ Designer Rob Russo

    Great tips, Ryan. I’m trying to ramp up my G+ action … Looking forward to reading more about you and soaking up all your tips. Thanks!

  • Pingback: How to Choose the Correct Audience to Share Google Plus Updates With [Video]()

  • Pingback: Impact of Google +1 Update on Content Creators [Video]()

  • http://www.clintonpower.com.au Clinton Power

    Great tips! Do you think there’s any advantage in uploading a photo with your copy and the link instead of just the link and letting Google pull in the preview?

    • http://www.ryanhanley.com Ryan Hanley

      Clinton,

      There definitely is. People respond to great images and click through the link you place in the description box if you copy is compelling enough.

      Thanks!

      Hanley

  • http://www.cmcproperties.com Lei

    Thank you for writing this article, I think it’s clear it is not aimed at people who already have got to grips with Google+ with lots of people in their stream. It made a lot of sense if I were to send this to one of my friends who doesn’t understand why you would use G+!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Lei,

      That is exactly who it’s geared at the G+ novice who’s looking to get a hold of the platform.

      Appreciate you stopping by.

      Hanley

  • http://www.cincinnatiprintingpro.com Joe

    This is a really informative and relevant article.Google± is still a mystery to many and this a fantastic resource for us all. Thank you for taking the time to write the article.

    • http://www.ryanhanley.com Ryan Hanley

      Joe,

      Appreciate the feedback my friend. I love Google Plus and I’m glad more and more people are taking to the network.

      Hanley

  • http://www.bloggersmakemoney.com Wade Harman

    Good tips! Also, don’t forget about the “Psychology” that you can use to drive traffic as well! Great post again my friend!

    • http://www.ryanhanley.com Ryan Hanley

      Wade,

      You’re so right dude. So much of what we do is about psychology.

      Hanley