How to Google Plus like a Boss

487 SHARES

google plus like a boss

Google Plus is a boss’s social network.

Put better, Google Plus is the social media network of leadership…

Leadership – “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” ~ via Wikipedia

…of thought-leadership,

…of cultural leadership,

…of economic leadership.

Google Plus is a community of leaders, (as described by Mark Traphagen in our podcast discussion), helping each other grow their respective reach and expertise in the topics they pursue.

How to Google Plus like a Boss

chef dennis littleyI’d like to share a case study with you from the Food Blogging industry and specifically the meteoric rise of Chef Dennis Littley. By Chef Dennis’s own admission, food blogging is not, or at least was not a huge community on Google Plus. Nor was Chef Dennis’s blog audience the largest online.

But this didn’t stop Chef Dennis from using Google Plus to grow his follower base to over 350,000 people. Yes, a Food Blogging Chef without a TV show has over 350,000 followers on Google Plus (and I know numbers don’t mean everything, but it’s an impressive accomplishment considering I know for fact he’s done it completely white hat).

Chef Dennis does Google Plus like a Boss…

How did he do it?

He connected with established influencers in both the food blogging industry and Google Plus community by providing them a platform to share their knowledge and expertise with his audience via Google Hangout.

After building up enough connections with influencers throughout Google Plus, Chef Dennis became a creator…

…hosting the First Annual G+ Bloggers Conference over the course of three days via Google Hangouts on topics ranging from SEO to content marketing to social media and podcasting.

In the G+ Bloggers Conference, Chef Dennis brought together all the essential elements to using Google Plus like a Boss:

  • Connect
  • Influence
  • Create

To effectively grow your Google Plus presence you MUST to some degree embody all three elements. For each of us the mix will vary, but the essential elements remain the same.

The Connector

jesse wojdyloThe Connector knows everyone, think Jesse Wojdylo from Wojdylo Finance, and spends the majority of their time on Google Plus introducing like minded individuals to one another. The Connector is more apt to scroll through their various circles in search of great posts to comment on… using notifications to add relevant thought-leaders of the discussion to add their own voice.

The Connector’s value to Google Plus is their ability to bring separate yet related communities of people together helping to grow the breadth and depth of conversations and in turn growing their own presence on Google Plus, like a boss.

The Influencer

Ronnie BincerThe Influencer knows everything about a topic, think Ronnie Bincer from The Hangout Helper, and spends the majority of their time educating and/or helping fellow members of the Google Plus community. The Influencer builds communities dedicated to their area of expertise and is constantly searching Google Plus through hashtags for conversations on their area of expertise all in an effort to provide more value.

The Influencer’s value to Google Plus is the knowledge and experience they can provide on a given topic. As their influence grows on a topic so does their following on Google Plus, like a boss.

The Creator

Demian FarnworthThe Creator is a little different, think Demian Farnworth from Copyblogger Media. The Creator doesn’t necessary know everyone, nor are they an expert on any one topic. The Creator starts conversations through the sharing of images, articles, videos, quotes and thoughts that inspire discussion. The Creator is apt to be part of many communities, though may not manage or own any, and will build many unique, smaller circles for each one of their interests.

The Creator’s value to Google Plus lies in their ability to consistently share relevant, thought-provoking content with their community and inspire conversation. As the conversations grow, so does The Creator’s following on Google Plus, like a boss.

Like a Boss

When it comes to Google Plus, we all have different goals, different levels of success we’re looking to attain. Regardless of what we’re looking to achieve, success will come from embodying some mix of each The Connector, The Influencer and The Creator.

The mix is up to you… like a boss.

Thank you and Good luck,

I am Ryan Hanley.

P.S. If you enjoyed this article on Google Plus and want more I encourage you to Subscribe to my Newsletter 

Drop Some Knowledge

What is your percentage mix of Connector, Influencer and Creator on Google Plus? Which piece of the “Like a Boss” mix do you struggle with the most?

487 SHARES
How to Google Plus like a Boss by

Content Marketing Essentials:

Get Email Updates

...and other cool stuff only available to subscribers.

  • Ryan, this is a terrific and quick read. It was fun to see you touch on my friend, Chef Dennis, for his plight on G+ is exemplary. I see myself as a couple of the types you’ve outlined here. Now I just need to get to work. Thanks for sharing this piece. Cheers!
    A taste of Brooks’s work: Linzer Cookies

  • Wow! Great post. Oh yeah, I’m definitely a little bit of all of these – growing as I go. I like to think of myself as more of a tour guide really. Follow my little white flag while I take you around to all the good stuff. My Japanese, however, not so good. I think I could probably learn more though on G+. What do you think?

  • Wow Ryan

    What happened to your blog… last time I checked it had a different layout and theme… and I recall working slower.. not looks better, and super fast.

    What’s the magic recipe if you could share? :)

    Anyway…

    Do you really believe in Google+ ? I mean obviously, as you’re using it and advocate it, but do you feel like it can and should be used for any niche or industry?

    Over the past years I’ve built a little empire of 300+ niche blogs (and aged domain names), and I want to know/test the impact of Google+ and all this social media for my sites…

    What do you recommend, how to best use them since most niche sites are product oriented/commerce, and not necessarily how-to/info focused?

    And to answer your question… I’d say the Connector would be my ideal role, as I know how to strike deals and JV online and offline, so that’s how I’d be using G+… you?

    • John,

      I moved over to Genesis 2.0 and the eleven40 Pro theme built on HTML5… The code is very clean and simple… I then spent about a week on W3 Total Cache and Amazon Cloudfront CDN… Now we’re running under 2 second load time.

      I’d say one master account that discusses and share products from all the various sites.

      Hanley

  • Wow!! Thanks so much for including me in your post and all the kind words. It’s been such a fun ride on Google+ and the social media instructor at the school I taught at reffered to me as the Poster Boy for G+ and how to make it work.

    • Chef Dennis,

      It’s well deserved, you’ve put in the work and done such a fantastic job. It’s a pleasure to be able to share your story with as many people as I can.

      Thanks,

      Hanley