Ryan Hanley

author, speaker, marketing geek

How to Do SEO for Small Business


Why should a cash strapped, time poor small business focus on SEO?!



But right now, like most small businesses, any revenue generated online through SEO happens by accident…

Today we’re going to FIX THAT!

The following resources will help you understand why SEO is important to your small business and send you down the path to harnessing the power of SEO to generate revenue…  (to stay up on the latest resources on SEO subscribe to updates for free by Clicking Here)

How do I know SEO works for Selling Online?

For the last five years I’ve worked for a small, family-owned business.  It’s that experience… The experience I’ve gained through marketing our business, (a main-street insurance agency), Online over the last three years that gives me the confidence and authority to tell you without a doubt…

…Small Business SEO Works!

Don’t believe me… See my results below:


Why did I choose SEO to market my insurance agency Online?

Because Online Content Sells All Day Long…

…whether I’m in the office or not.

Believe in traditional marketing?

Skeptical about marketing your business online?

Well… I’m glad you asked…

SEO (unlike social media marketing) allows you the time to sell your products and services using the traditional marketing methods you’re comfortable with while building relationships and capturing new leads online at the same time.

That means exponential growth for your business!

Here is why I choose SEO and why you should as well:

How to Do SEO for Small Business

Sold on SEO?



Either way it’s important that you take a look at these next four resources that give detailed feedback and observations on the first four weeks of my small business SEO experiment:

SEO That Works!

SEO works for small business… It’s that simple.  I’m still selling insurance policies today from articles I wrote during the SEO experiment (that means seven months later as of writing this).

So how do you write content that delivers SEO results?

Read this resource on a radical new form of SEO that will ensure a successful SEO campaign:

Not sure what you should write about?

Want to know what keywords will deliver the highest traffic numbers?

Then you need to be using the FREE Google Keyword Tool.  The following resource outlines exactly how to use the Google Keyword Tool to optimize your SEO campaign

What I Want In Return

In return for sharing all this valuable information with you, all I want is For You to Use It!

Go out and take control of your online presence… By harnessing the power of SEO you will be able to…

…increase the amount of traffic to your site

…build new quality relationships with potential customers

…and ultimately generate more revenue Online.

I wish you the best of luck!

I am Ryan Hanley and this is Content Warfare.

Drop Some Knowledge:

How do you use SEO in your small business?  What questions do you have about SEO?  Have you seen results from SEO in your small business?

About Ryan Hanley

I help make sales easy through content marketing. My work as a marketing strategist, keynote speaker, and Amazon bestseller author will help your business establish authority, attract an audience and grow revenue. Hire me to speak at your next event or grab a copy of my new book, Content Warfare.

  • http://www.ryanhanley.com Ryan Hanley


    Dedication and positive attitude are definitely critical to success… Appreciate you stopping by and sharing your thoughts!


  • http://www.guideandnews.com Ehsan Ullah

    Great article Ryan, SEO is must for every business. I should read the all articles of the Small Business SEO Experiment.


    • http://www.ryanhanley.com/ Ryan Hanley

      If definitely worth the time to go back and see the entire story.

  • http://www.ryanhanley.com Ryan Hanley

    Completely agree Anurag… Thanks for stopping by buddy!

  • http://www.nddw.com/ Billie Joe

    Thanks for giving such a great advice , i was searching for that kind of information, because i was going to set up new small business…

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Billie Joe… Appreciate you stopping by!

  • http://buycheapestcigarettesonline.com/8-camel Pam

    Pretty! This has been a really wonderful article.
    Thank you for providing this information.

  • http://www.ryanhanley.com Ryan Hanley


    If you use WordPress there is no coding necessary to Blog. That is the route that I would take if I were you.

    Start with a good hosting service like Bluehost (http://www.RyanHanley.com/Bluehost) and you are one click away from having a WordPress Blog…

    You can then think about adding a nice looking theme but to get going you don’t need to know anything about coding…


    Ryan H.

  • http://www.internetentrepreneurconnection.com Hector Avellaneda

    I think sometimes people focus too much on the tech stuff of building an small internet based business. (i.e focusing way too much on all the right keywords). Don;t get me wrong that stuff is important but at the end of the day its all about the new SEO, as you mentioned. You can write posts that are found by everyone but if no one stays what’s the point. Great stuff Ryan!

    • http://www.ryanhanley.com Ryan Hanley


      That’s the deal buddy… Write amazing content and people will find out. It takes time and effort but the best SEO is the SEO derived from the actions of people who believe in your message.



  • http://www.cateringmelbourne.net/ Becca

     SEO competitive analysis today is a bit different than you might have pulled together just a few short years ago. And frankly, we’ve only scratched the surface.SEO is the process of taking steps to assure that your site is placed higher in search engine results than your competitors’ websites.

    • http://www.ryanhanley.com Ryan Hanley

      SEO can be very technical, I agree Becca.


      Ryan H.

  • http://www.antonkoekemoer.com/social-media-marketing/ Anton Koekemoer

    Hi Ryan,

    Great advice you’ve offered. Generally I’ve noticed that a lot of small businesses are too scared of the financial and time implementations when it comes to managing business resources – but the problem is they don’t know the potential there is for businesses online in terms of increasing business opportunities across a bigger market (the internet) and in return increase revenue (amongst others like better PR and Business relations).

    • http://www.ryanhanley.com Ryan Hanley


      There is definitely opportunities to increase business throughout the larger market available Online. The ROI can be huge.

      Thanks for stopping by dude.

      Ryan H.

  • http://affectselling.com/ Peter Sandeen

    Hey Ryan,

    You’re one of the few people I know who took such a systematic (and successful) approach to using SEO. And I salute you for it 😉

    There’s no doubt every online business can use the same strategies successfully… If they would just do it.

    • http://www.ryanhanley.com Ryan Hanley

      Thank you Peter! That is the problem… Getting them to actually do it…

  • http://www.paergrop.fi/blog/ Henri

    Good article. SEO is definitely the most efficient way to increase leads for small business. As you said, it really works.

  • http://www.weightlossdiets4women.com Mariella Lombardi

    Hi Ryan,
    I have been researching a lot lately on SEO topics and your website does give a lot of useful tips. It is hard to focus on SEO because it is almost like trying to put all a lot of small pieces together in order to obtain some results. So far I have learned quite a lot but I am still working on implementation.

    • http://www.ryanhanley.com Ryan Hanley


      My best advice is Just Launch. Just do it and learn and do it and learn…

      Appreciate you stopping by!

      Ryan H.

      • http://ryzeonline.com Jason “J-Ryze” Fonceca

        I agree with Ryan here. Many, many businesses succeed with late, or even no attention given to SEO.

        SEO’s great but nothing beats getting your hands in the clay and out to the world.

  • http://www.stevebaines.biz Steve Baines

    Ryan – Awesome Man! Thanks for sharing your experience, and for all the tips and tools. This post is bookmarked and I will be implementing. I fully agree with you SEO is vital, SEO works, and you have provided a great resource for anyone anywhere!

    • http://www.ryanhanley.com Ryan Hanley


      Thanks for stopping buddy, SEO works my hope is that sharing my results will help more small business professionals start using the otherwise easy SEO tactics out there.

      All the best dude!


      • http://ryzeonline.com Jason “J-Ryze” Fonceca

        All these things that people tell me to learn…

        Learn SEO, guest posting, copywriting, theme design, plugin management, social media etc.

        Just makes me wanna hire & collab with people so I can do what I’M good at, fresh views on taboos; insight and wisdom.

        • http://www.ryanhanley.com Ryan Hanley


          As Henry Ford once said, “I don’t need to know anything except how to surround myself with people who know how to get the job done.”

          More of you is a good thing!


          • http://ryzeonline.com Jason “J-Ryze” Fonceca

            Fantastic quote! So true.

            Hmmm… good thing I know you, Ryan!

            Now… I wonder who will SEO my site for me, lemme know if you have any leads 😛

  • http://harmsinsurancegroupblog.wordpress.com Nicole

    Saved to favorites!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Nicole!!

  • http://www.rootfin.com Jeff

    Hey Ryan,

    I’ve been publishing consistent content for over a year now and can say it’s the best investment in time I’ve ever made in my business. Wish I was doing this since I started in the insurance business. I generated not only website leads and call ins (the best leads there are), but referral relationships from other agents. Anyway, good stuff here…really enjoy reading your posts.

    • http://www.ryanhanley.com Ryan Hanley


      I love hearing from other insurance professionals that are creating content and seeing results. This stuff is so powerful and not enough of us are taking advantage.

      I wish you the best of luck and look forward to hearing from you again!!

      Ryan H.

  • http://www.ryanhanley.com Ryan Hanley


    Thank you… This originally started out as a resource landing page but I ultimately decided to turn it into a post instead.

    I also think that your style and process are perfect for what you’re trying to sell. Get them in the door with SEO, turn them into clients with your awesome content… You do such a great job of that John. I was instantly hooked on your material after reading the first post.

    Thank you for stopping by!!

    Ryan H.

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