At it’s very core Google Search has a simple mission… Match Problem with Solution.
Seriously… It’s that simple.
The process of finding a solution has become more and more complex as Google continues to refine the search process by adding weight to social sharing and penalizing certain link-building tactics.
But with every algorithmic change, what Google is trying to do is more effectively match Problem with Solution.
You don’t believe me…
How Google Search Works
Forget about Panda. Forget about Social Sharing. Forget about Google+. Forget about SEO. Forget about Link-Building. Forget about all the technical crap Gurus go on and on about when it comes to ranking on the first page of Google.
Most of it is bullshit anyway…
All you need to think about is how you personally use Google Search.
Say you have a problem.
Let’s say the problem is your car is making a funny sound and your mechanical knowledge of automobiles ends at where the gas goes…
So you go to your computer, fire up the Internet and type the following into the address bar:
Up pops a screen that looks kinda like this…
No matter what you type into that little box in the middle of screen you’re expecting Google to give you the answer. You’re NOT hoping… You’re EXPECTING the answer!
…and you want the answer to be:
Google Search wants that’s first organic result to be the BEST POSSIBLE SOLUTION to your problem available on the Internet.
So when you have a problem with your car… You want Google to tell you the name, address and telephone number of the Best Auto Garage to fix your car. That’s what you EXPECT.
Is that always the case? Absolutely not.
But if we understand Google’s motivation when it comes to search we can build our own platforms more efficiently.
Enter Long-tail Keywords
When I started the 100 Insurance Questions Answered in 100 Days video series the whole premise was based around the idea of Long-tail Keywords.
But where we can compete… Check that… Where we can Win is with organic Google Search results.
As a small business (In my case an Insurance Agency) our Online presence can’t compete with our national competitors… At least not in dollars spent.
By providing specific and unique solutions to the problems of our target audience through Online content.
If this were a live speaking presentation I would repeat that sentence for effect…
As a small business I can defeat my national competitors in Google Search results by providing specific and unique solutions to the problems of my target audience through Online content.
Think about the implications of what I just said.
YOU CAN WIN!
Your small business can be ranked first in Google Search. But you have to create content and you have to create a lot of it. I’m not saying this shit is easy.
Your Long-Tail Keyword Google Search Mission…
…is to figure out what problems your small business solves.
Not what products you sell.
What problems those products solve.
See the difference?
Here are some examples of problems from my own business:
- When should I drop collision coverage?
- What is general liability?
- How do I put in an insurance claim?
Yes, I make money by selling insurance products… But that’s not why people buy insurance from me.
People buy insurance from me because I help them solve their insurance problems…
That is a really powerful concept that I want you to wrap your brain around.
The rub is simple… THIS STUFF WORKS!
That’s my new slogan for Blogging and Social Media BTW.
I’m going to try and copyright it but I have no idea how to do that.
Blogging and Social Media and Content Marketing and all the rest it works… If you do it right and you put just a little bit of your personal awesome into it… It Works!
There is so much more of this to come as bring together the RIDICULOUS results from our 100 Days video series… If you don’t want to miss Subscriber by Email.