As of today my eBook:
The Social Tools Book (purchase on Amazon)
Is no longer Free…
It’s Not About Greed
Yes, it’s true after giving away over a 1,000 FREE copies of the The Social Tools Book you now have to pay.
Let’s get this out of the way right now, it has nothing to do with making money. It will cost you $7.99 to purchase my eBook on Amazon and of that I make $2.00 a copy…
(Don’t have a Kindle? Don’t worry you can Download Free Kindle Reading Apps here for almost any device.)
Maybe if the book goes Triple Platinum or becomes a New York Times Seller… Maybe then I’ll be able to make a mortgage payment with the revenue. But barring either one of those scenarios, charging a fee has nothing to do with making money.
Why Create an eBook
I created the The Social Tools Book for a couple reasons:
- Familiarize myself with creating an eBook
- Content has legitimate value to small business bloggers
- Encourage newsletter subscriptions in exchange for eBook
The first one I feel pretty good about now after going through the process. If you are trying to create an eBook I recommend reading The Ultimate Guide to Publishing Your eBook from CopyBlogger.
I still strongly believe that the The Social Tools is a valuable resource for every small business blogger that is struggling to understand the social media tools that help drive website traffic. It’s a quick and easy yet extremely valuable and honestly a steal at $7.99.
However, it is that last bullet point that has had me thinking for past few weeks…
A few weeks ago I explained why I changed my newsletter service provider from Mailchimp to Aweber.
At that time I made it clear that my newsletter, which is separate and original content from my blog (subscribe here), was going to be a priority to me moving forward.
As a way to gain new newsletter subscribers I offered my eBook for Free in exchange for subscribing to my newsletter.
You’re probably saying, “Ryan, famous bloggers do that all the time. That one of the Online marketing tricks I’ve read about. Seems like a pretty fair deal to me?!”
EXACTLY! You getting a Free eBook and access to my newsletter for Free does seem like a Great deal… FOR YOU!
You don’t have to emotionally invest in me. You enter your email and get a Free eBook that is going to help you become successful at marketing your small business through social media and then you receive weekly emails with even more great information… But at any time you can just unsubscribe or just not open the emails and it’s no skin off your back.
No Freebie Chasers
There is no feedback. When I see an unsubscribe I want to know why. What could I have done to provide that individual with value that would have kept them subscribed and invested in the process?
Email open rates and Click rates are the primary avenue in which I gauge how interested my newsletter subscribers are in what I’m writing.
Low open rate and no clicks… That article sucked = Don’t write about that topic again or spin it another way.
High open rate, lot’s clicks and possibly new subscribers from forwarded emails… That article was awesome = This is what my subscribers want to see more of.
(Like this newsletter article which had a 90%+ open rate: The Flinch)
But Freebie Chasers don’t participate, they don’t open emails, they don’t click on things and they don’t send feedback. Freebie Chasers just linger for a bit and either get bounced off the list or unsubscribe… skewing numbers and wasting your time.
So I don’t want them.
Here’s the deal…
This blog will always be a Free resource and my newsletter will always be a Free resource but in exchange for my time and effort and dedication to creating value as best I can… I want emotionally invested subscribers.
I don’t want people subscribing to my newsletter that just want Free stuff. If that means my email list doesn’t grow as fast as it could… Who cares?! I’m not interested subscriber envy.
My goal is to help you become successful at marketing your small business Online.
- Brand Awareness
- Reputation Management
- Relationship Building
- Passive Income Streams
- REVENUE GENERATION
- and so on…
So yeah, the The Social Tools Book is now going to cost you $7.99.
In the next 12 months I have plans for two more eBooks and e-Course that are also going to cost you money. But you’re still going to get two new blog posts and a newsletter article every week… You’re still going to get tons of great Free Content that helps you along the path…
Many of the uber-celebrity bloggers will tell you that a Free product giveaway is essential to quickly growing a subscriber list… And they would be right.
But it doesn’t mean that a Free product giveaway helps you build a valuable subscriber list that will engage with your content and ultimately build a relationship with you and hopefully at some point be interested in buying your product or service.
This is a decision you’re have to make on your own as to what kind of subscriber list you want to build. Just make sure you keep your Goals in mind when doing so.
Thank you and good luck,
Ryan H.Why Offering a Free eBook Can Destroy Your Email List by Ryan Hanley