As a blogger, if you desire traffic growth, no matter what your niche, industry or goal, capturing subscribers and building your email list must be a priority.
Your email subscribers create the only surefire path to exponential traffic growth…
This is why I created the No Bullshit Guide to a Successful Blog, it’s why I use a premium email marketing service called Aweber and it’s why building my email list will be the primary call-to-action for this blog moving forward.
Feedburner vs Aweber
Today we are going to discuss the difference between using Feedburner vs Aweber email services for capturing and delivery content via email.
Why compare Feedburner vs Aweber?
Because I already compared Aweber vs Mailchimp and found Mailchimp to be wanting…
I want this blog to be a valuable resource for people or businesses looking for success online. I work very hard to create quality content week-in-week-out…
Why then would I deliver that content in a less than quality format?
I wouldn’t… and I don’t… That’s why I use Aweber (affiliate link) and frankly why I think you should too.
Gordon Ramsay doesn’t create a masterpiece filet mignon entree in his restaurant and then serve it on a paper plate…
So I love Aweber and I feel it’s superior to Mailchimp.
But Feedburner is a different kind of animal and it’s FREE.
So I figured it’s worth comparing the two services for anyone starting up an email list.
Regardless if you use Feedburner for your email list service, you should be using Feedburner to capture RSS subscribers. RSS (or really simple syndication) Feed subscription is the primary function of Feedburner and there are many people, including myself, that enjoy consuming blog content via RSS.
If you’re not familiar with RSS Feed subscription it often looks like some variation of this:
You can then add the blog feed to your Google RSS Reader or Outlook RSS Reader or even your kindle. There are quite a few different services that facilitate RSS.
Feedburner by Email
As an additional function of Feedburner your blog visitors can sign up to have new posts delivered by email. So instead of the new post being added to the Feed in Google Reader it gets emailed directly to the inbox of the subscriber.
It’s very simple… very straight-forward… and very easy.
Feedburner is also quite often the default email subscription widget for most premium blog themes including the Genesis Themes which I use here.
The Drawback to Feedburner
There is one enormous drawback and couple smaller drawbacks to Feedburner in my opinion.
First, the enormous drawback…
The only content sent to email subscribers is the content contained within the blog post.
Which may not seem like a big deal at first, but what happens when you want to send your email list a notice about a new product you created or a webinar your holding or an event your speaking at?
You either have to create a blog post and send the information that way or you’re kinda SOL…
This is a HUGE drawback in my opinion. The whole reason you’re building an email list is to be able to quickly and efficiently communicate with people that enjoy your content. FREE is not worth this drawback.
I know what many of you are saying… “Well, I’m just starting so I’ll use the free option for now…”
That is a FAIL waiting to happen… I made this mistake when I switched from Mailchimp to Aweber… When you sign up for a new email service all your blog subscriber must to “Opt-In” again.
You WILL LOSE SUBSCRIBERS and probably more than you’ll be comfortable with.
Additional smaller drawbacks include the inability to schedule when the email goes out and customize the email to match your blog theme.
Aweber does all the things I’ve mentioned above and more… much more… so much more that the thought of going Cheap-O and not using a premium service like Aweber makes me feel a weird inside.
What is “much more” about Aweber?
Otherwise known as the follow-up email(s) you send new subscribers once they’ve confirmed their subscription.
In my case the follow-up email contains the download link to the No Bullshit Guide as well as a welcome message outlining what my subscriber should expect from their subscription moving forward.
You can do so much with this… Like create a course where subscribers get a set of 10, 20, 30 emails that teach them how to do something. You can use your creativity and entrepreneur spirit and make the autoresponder awesome…
You can also customize the look of emails and what time they go out.
Finally the tracking with Aweber is amazing. If you have a business where knowing who clicked on a link is important then a premium service like Aweber is the ticket. We’re going to be using Aweber in our insurance agency in a few different ways and I honestly believe it’s going to be a game-changer.
The Drawback to Aweber
It costs money.
That the only drawback I’ve been able to find.
It costs money.
But quality tools usually do.
Here’s the deal…
You can use whatever email marketing service you like. But you need to be using an email marketing service…
In the debate of Feedburner vs Aweber I don’t think there’s even a question of which service you should be using…
I believe honestly and wholeheartedly that Aweber is a fantastic solution for just about everyone trying to capture and retain blog readers.
If you would like to purchase Aweber you can do so by clicking Purchase Aweber through Ryan.
But as I’ve said before I don’t make a living off affiliate links so it doesn’t hurt my feelings if you don’t buy through me… Nor must you use Aweber.
What I care about is that you’re building an email list and delivering content in a way that shines a positive light upon your business while giving you the flexibility to be successful.
We get so many emails every day. Make yours worth reading…
Thank you and Good luck,
I am Ryan Hanley