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How to Harness the Power of the Facebook Share Button

A couple weeks ago I wrote a Guest Post for Ms. Ileane of Basic Blog Tips titled:

Share Button vs Like Button For Best Facebook Exposure

It sparked a fantastic discussion on the social sharing power of the Facebook Share Button and how most people just assumed that Share and Like button had similar authority within Facebook…

facebook share buttonv

…that couldn’t be more wrong.

Don’t assume that all your Friend and Fans see every message you post… They don’t.  Read the post I reference above to get a better understanding of what I’m talking about.

If you want your content to be seen more often by your friends and fans you need to use the Share Button.

This is how…

(I’ve previously done this with the Click to Tweet link)

I’m learning how to harness the power of the Facebook Share Button from Ryan Hanley… Click to Tweet

The Rub

The Facebook Share Button and Like Button have completely different authority within Facebook.

You want your blog readers to Share your content… A simple Like though nice and better than nothing does NOT amplify your message within Facebook.

Cultivate Shares by using the Share Button yourself and showing your audience how to properly use the Share Button on your website.

Remember… In getting found Online every little thing helps.

This is Content Warfare people!

Thank you and Good luck.

Ryan H.

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About Ryan Hanley

Ryan Hanley is founder of Hanley Media Lab, an advanced content marketing agency helping companies grow their audience, to grow their business. He is also the creator of one of iTunes top content marketing podcasts, Content Warfare TV.

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  • http://www.MoreBusinessBuzz.com Tanya Smith Lorenz

    Good post Ryan, and definitely the Share is the cherry on the free Facebook cake! Good tip about replacing the Like with the Share, and moving the focus to asking for it!

    • http://www.ryanhanley.com Ryan Hanley


      Thanks for stopping by!! Asking for the Share and explaining to your readers How-to Share definitely increases their willingness to do so.


      Ryan H.

  • http://www.stevebaines.biz Steve Baines


    This is better than a comment – this is action. Since reading your post I have removed the Like button from my Digg Digg bar and it is now only a Share button.

    Thx Man!

    • http://www.ryanhanley.com Ryan Hanley

      No doubt buddy… That will make it easier for me to share your posts with my peeps…

  • http://www.productivesuperdad.com/ Timo Kiander

    Thanks Ryan for this!

    Too few people realize that there is a difference between those two, but indeed there is.

    Shared to my timeline :)


    • http://www.ryanhanley.com Ryan Hanley

      Thanks Timo… When I found this out I couldn’t help but share.

  • http://www.petersandeen.com/ Peter Sandeen

    Hi Ryan,

    …I’ll change my like button to a share button now… Thanks. I didn’t know the difference :)

    • http://www.ryanhanley.com Ryan Hanley

      I’m happy to help Peter!


  • http://www.rightmixmarketing.com Tom Treanor


    Great point about cultivating “shares” vs. “likes”. I’ve started using shares a lot more recently and people do notice, particularly if you take care to @mention their names. I think that increases the value of your shares because that encourages those people to share your posts or shows that you’re out there paying attention to their content. Thanks for the post and video – sharing it…now (on Twitter).

    • http://www.ryanhanley.com Ryan Hanley


      It’s the reciprocal nature of Social Media… You give me some DAP for my work and I do the same for you.

      The fact that the Share button allows you to do that is enough for me! Thanks Tom!!

      Ryan H.

  • Chris Nadeau

    Great tutorial Ryan! Glad you shared the different options…definitely the most powerful feature of the Share Button and why it trumps the Like button when you want certain content to get noticed in certain places on FB. Along with the ability to DJ in the comments your two cents worth on the Share.

    Nice job!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Chris…

      And I completely agree. Being able to tell your your audience why the item your sharing matters is powerful.

      Ryan H.

  • http://GuideAndNews.com Ehsan

    Hi Ryan, I have a questions please answer me.
    I have listened the podcast guidelines for guest blogging on her BasiBlogTips blog. I want to write a guest post for BasicBlogTips so I didn’t get it clearly.
    1. I have listened the podcast but she didn’t tell us where to sign up for BasicBlogTips and where to send my guest post to get published to her blog.
    2. She said that we should send her our 2 or 3 articles for sample, But she didn’t tell us that where to send my those 2 or 3 articles?
    Please tell me Ryan bro. Actually I’m new in Blogging world so It will take some time for me to get in your position!

    • http://www.ryanhanley.com Ryan Hanley


      No worries dude… Here’s what you do. Send Ileane a Twitter message and let her know that you’re interested in Guest Blogging and get to know her a little. She is very very nice and she’ll work with you if she likes your work for sure…

      Good luck!!

      Ryan H.

      • http://GuideAndNews.com Ehsan

        but someone else told me that I should contact her trough contact page?

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  • http://daily42.com Sylvia

    Hi Ryan,
    I actually thought that Facebook Like and Share are the same when it comes to blog posts. I usually Like a post but seldom Share it, because I thought they were exactly the same. I guess I’ll SHARE and LIKE the next time around! Glad to have read this post!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Sylvia…

      Share is so much more powerful and it so much more likely to be seen and acted upon by your Friends and Fans!!

      Appreciate the comment.

      Ryan H.

  • http://mobile-development.spinxwebdesign.com/iphone-application-development Allen@iphone application developer

    Hi Ryan…. Actually I have heard lots of appreciations for Facebook Like but didn’t know that much importance of Facebook Share button ever before. This is really good tips to keep blog content visible on Facebook. I surely give be practical with this. Thanks for the useful video share.

    • http://www.ryanhanley.com Ryan Hanley

      No problem Allen… Thanks for the comment.

  • http://ryzeonline.com Jason “J-Ryze” Fonceca

    Haha… what can I say.

    I totally agree with everyone else above, who gives this post props.

    I’ll say this though: I’ve really let facebook go as a primary channel. People can say that’s good or bad, but it is HEAVEN for my mind to just release and let go of any education re: facebook.

    I don’t have to learn every social media.

    I just don’t, and I can succeed this way.

    That being said, I do like knowledge, and I like what you write, so I’m glad to be here :)

    • http://www.ryanhanley.com Ryan Hanley

      I’m you’re here too Bro…

      And I get the “I don’t need to know everything about social media thing…” It may not seem like it but I do.

      Unfortunately I have this thing where I want to know how everything works… It’s a gift and a curse. So I’m happy to do the research for you Bro…

      Keep killin’ it…

      Ryan H.

      • http://ryzeonline.com Jason “J-Ryze” Fonceca

        Oh I hear ya — and it works dude, keep doin’ you :)

  • http://www.jackiepurnell.com Jackie

    Great tutorial Ryan, I think the workings of facebook are a mystery to a lot of people who are trying to use it for business purposes and social footprint.

    • http://www.ryanhanley.com Ryan Hanley

      It’s frustrating to think that you work so hard to accumulate friends and fans and then you post something and none of them see it…

      Thanks Jackie!!

  • http://www.rancorinfotech.com Aasma

    Hi Ryan,

    I always felt that Facebook share has much value than Facebook Like, and the reason was simple whenever any of my friend LIKE something I hardly noticed it on my wall but when they SHARE something I can easily see it.

    • http://www.ryanhanley.com Ryan Hanley

      That increased visibility is so important. Every little thing matters.

      Thanks Aasma!

  • http://www.childparentrelationship.com/ Kate Brown Wilson

    I am using this social media site called face-book until now but I never knew what is the use of share button, I really want to thank you for giving us or sharing us the idea how powerful share button is.

  • http://www.brentmkelly.com Brent Kelly

    Thanks for “sharing” this Ryan. I honestly never really knew the difference until you wrote about this. “the devil is in the details”.

    • http://www.ryanhanley.com Ryan Hanley

      Amen brother… Amen!

  • http://outcareyourcompetition.com Jordan J. Caron


    Thanks for creating awareness around the share a like buttons for Facebook.

    Seems the easiest way to remember things is you want people to like your business page on Facebook and share your content.

    • http://www.ryanhanley.com Ryan Hanley

      That is a great way to think about Jordan… Thanks buddy!

  • http://evenminds.com Jason Anthony

    Definitely a big difference between the two, Ryan.

    Like throws out the “So and so likes a post,” update and the share button captures (mostly) the image/thumbnail, links, and description, and allows you to edit. Great advice!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Jason!

      I appreciate your thoughts!!

  • http://www.pcicda.com Jacob N.

    Hey Ryan! Good article. The “share button” is very powerful! I always try to share at least one valuable piece of content with my “friends” or “followers” a day. I do get a little frustrated when people like the post, if you like a helpful infographic why not share it with your friends?

    The least I can do is try to set the example by modeling it myself!

    • http://www.ryanhanley.com Ryan Hanley

      No doubt buddy… And you’re adding value to them. If you know you’re Facebook audience would enjoy an article you are doing them a disservice by NOT sharing it.


  • http://www.vitalchats.co.za/ Wade Balsdon

    Nice post Ryan. I understand the value of the share button on Facebook. I try to spread the love by sharing as much as I possible can on Facebook, within reason of course.

    • http://www.ryanhanley.com Ryan Hanley

      You’re doing your audience a service by sharing good relevant content with them!

      Great stuff!!

  • http://www.ordersciencebooks.com Pete Goumas

    Hi Ryan,
    I always prefer share button over like button because it carries a higher Weight score to the post and share button gets your content in front of more readers as compared to like button.

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Pete…

      I couldn’t agree more!

  • http://www.allthingspondered.com david

    Hi Ryan, like many of your readers I think I did not know the difference between the like and share button. I didn’t realize that share is far more valuable. Tks for pointing that out.

    • http://www.ryanhanley.com Ryan Hanley

      No doubt David!

      Thanks for the stopping by and make sure you’re using the Share Button!

      Ryan H.