A couple weeks ago I wrote a Guest Post for Ms. Ileane of Basic Blog Tips titled:
Share Button vs Like Button For Best Facebook Exposure
It sparked a fantastic discussion on the social sharing power of the Facebook Share Button and how most people just assumed that Share and Like button had similar authority within Facebook…
…that couldn’t be more wrong.
Don’t assume that all your Friend and Fans see every message you post… They don’t. Read the post I reference above to get a better understanding of what I’m talking about.
If you want your content to be seen more often by your friends and fans you need to use the Share Button.
This is how…
(I’ve previously done this with the Click to Tweet link)
I’m learning how to harness the power of the Facebook Share Button from Ryan Hanley… Click to Tweet
The Rub
The Facebook Share Button and Like Button have completely different authority within Facebook.
You want your blog readers to Share your content… A simple Like though nice and better than nothing does NOT amplify your message within Facebook.
Cultivate Shares by using the Share Button yourself and showing your audience how to properly use the Share Button on your website.
Remember… In getting found Online every little thing helps.
This is Content Warfare people!
Thank you and Good luck.
Ryan H.
Good post Ryan, and definitely the Share is the cherry on the free Facebook cake! Good tip about replacing the Like with the Share, and moving the focus to asking for it!
Tanya,
Thanks for stopping by!! Asking for the Share and explaining to your readers How-to Share definitely increases their willingness to do so.
Thanks!!
Ryan H.
Ryan,
This is better than a comment – this is action. Since reading your post I have removed the Like button from my Digg Digg bar and it is now only a Share button.
Thx Man!
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No doubt buddy… That will make it easier for me to share your posts with my peeps…
Thanks Ryan for this!
Too few people realize that there is a difference between those two, but indeed there is.
Shared to my timeline
Cheers,
Timo
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Thanks Timo… When I found this out I couldn’t help but share.
Hi Ryan,
…I’ll change my like button to a share button now… Thanks. I didn’t know the difference
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I’m happy to help Peter!
Thanks…
Ryan,
Great point about cultivating “shares” vs. “likes”. I’ve started using shares a lot more recently and people do notice, particularly if you take care to @mention their names. I think that increases the value of your shares because that encourages those people to share your posts or shows that you’re out there paying attention to their content. Thanks for the post and video – sharing it…now (on Twitter).
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Tom,
It’s the reciprocal nature of Social Media… You give me some DAP for my work and I do the same for you.
The fact that the Share button allows you to do that is enough for me! Thanks Tom!!
Ryan H.
Great tutorial Ryan! Glad you shared the different options…definitely the most powerful feature of the Share Button and why it trumps the Like button when you want certain content to get noticed in certain places on FB. Along with the ability to DJ in the comments your two cents worth on the Share.
Nice job!
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Thanks Chris…
And I completely agree. Being able to tell your your audience why the item your sharing matters is powerful.
Ryan H.
Hi Ryan, I have a questions please answer me.
I have listened the podcast guidelines for guest blogging on her BasiBlogTips blog. I want to write a guest post for BasicBlogTips so I didn’t get it clearly.
1. I have listened the podcast but she didn’t tell us where to sign up for BasicBlogTips and where to send my guest post to get published to her blog.
2. She said that we should send her our 2 or 3 articles for sample, But she didn’t tell us that where to send my those 2 or 3 articles?
Please tell me Ryan bro. Actually I’m new in Blogging world so It will take some time for me to get in your position!
Thanks
Ehsan.
Ehsan,
No worries dude… Here’s what you do. Send Ileane a Twitter message and let her know that you’re interested in Guest Blogging and get to know her a little. She is very very nice and she’ll work with you if she likes your work for sure…
Good luck!!
Ryan H.
but someone else told me that I should contact her trough contact page?
Hi Ryan,
I actually thought that Facebook Like and Share are the same when it comes to blog posts. I usually Like a post but seldom Share it, because I thought they were exactly the same. I guess I’ll SHARE and LIKE the next time around! Glad to have read this post!
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Thanks Sylvia…
Share is so much more powerful and it so much more likely to be seen and acted upon by your Friends and Fans!!
Appreciate the comment.
Ryan H.
Hi Ryan…. Actually I have heard lots of appreciations for Facebook Like but didn’t know that much importance of Facebook Share button ever before. This is really good tips to keep blog content visible on Facebook. I surely give be practical with this. Thanks for the useful video share.
No problem Allen… Thanks for the comment.
Haha… what can I say.
I totally agree with everyone else above, who gives this post props.
I’ll say this though: I’ve really let facebook go as a primary channel. People can say that’s good or bad, but it is HEAVEN for my mind to just release and let go of any education re: facebook.
I don’t have to learn every social media.
I just don’t, and I can succeed this way.
That being said, I do like knowledge, and I like what you write, so I’m glad to be here
I’m you’re here too Bro…
And I get the “I don’t need to know everything about social media thing…” It may not seem like it but I do.
Unfortunately I have this thing where I want to know how everything works… It’s a gift and a curse. So I’m happy to do the research for you Bro…
Keep killin’ it…
Ryan H.
Oh I hear ya — and it works dude, keep doin’ you
Great tutorial Ryan, I think the workings of facebook are a mystery to a lot of people who are trying to use it for business purposes and social footprint.
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It’s frustrating to think that you work so hard to accumulate friends and fans and then you post something and none of them see it…
Thanks Jackie!!
Hi Ryan,
I always felt that Facebook share has much value than Facebook Like, and the reason was simple whenever any of my friend LIKE something I hardly noticed it on my wall but when they SHARE something I can easily see it.
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That increased visibility is so important. Every little thing matters.
Thanks Aasma!
I am using this social media site called face-book until now but I never knew what is the use of share button, I really want to thank you for giving us or sharing us the idea how powerful share button is.
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Thanks for “sharing” this Ryan. I honestly never really knew the difference until you wrote about this. “the devil is in the details”.
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Amen brother… Amen!
Ryan Hanley wants you to check out… How to Harness the Power of the Facebook Share Button
Ryan,
Thanks for creating awareness around the share a like buttons for Facebook.
Seems the easiest way to remember things is you want people to like your business page on Facebook and share your content.
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That is a great way to think about Jordan… Thanks buddy!
Definitely a big difference between the two, Ryan.
Like throws out the “So and so likes a post,” update and the share button captures (mostly) the image/thumbnail, links, and description, and allows you to edit. Great advice!
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Thanks Jason!
I appreciate your thoughts!!
Hey Ryan! Good article. The “share button” is very powerful! I always try to share at least one valuable piece of content with my “friends” or “followers” a day. I do get a little frustrated when people like the post, if you like a helpful infographic why not share it with your friends?
The least I can do is try to set the example by modeling it myself!
No doubt buddy… And you’re adding value to them. If you know you’re Facebook audience would enjoy an article you are doing them a disservice by NOT sharing it.
Thanks!!
Nice post Ryan. I understand the value of the share button on Facebook. I try to spread the love by sharing as much as I possible can on Facebook, within reason of course.
You’re doing your audience a service by sharing good relevant content with them!
Great stuff!!
Hi Ryan,
I always prefer share button over like button because it carries a higher Weight score to the post and share button gets your content in front of more readers as compared to like button.
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Thanks Pete…
I couldn’t agree more!
Hi Ryan, like many of your readers I think I did not know the difference between the like and share button. I didn’t realize that share is far more valuable. Tks for pointing that out.
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No doubt David!
Thanks for the stopping by and make sure you’re using the Share Button!
Ryan H.