How to Harness the Power of the Facebook Share Button

facebook share button

Do you know the difference between the Facebook share button and like button?

A couple weeks ago I wrote a Guest Post for Ms. Ileane of Basic Blog Tips titled:

Share Button vs Like Button For Best Facebook Exposure

It sparked a fantastic discussion on the social sharing power of the Facebook Share Button and how most people just assumed that Share and Like button had similar authority within Facebook…

facebook share buttonv

…that couldn’t be more wrong.

Don’t assume that all your Friend and Fans see every message you post… They don’t.  Read the post I reference above to get a better understanding of what I’m talking about.

If you want your content to be seen more often by your friends and fans you need to use the Share Button.

Harness the Facebook Share Button

This is how…

Video Transcript:

Hello, this is Ryan Hanley, and this is the second how-to tutorial that I have done here on YouTube. The first one, if you look in the upper left hand of the screen, there’s a link up there to the first one. That was How to Add a Click to Tweet Button.

Today, we’re going to take about how to share, use the Facebook Share button, to share content specifically with certain segments of your Facebook community. So if you’re looking to aggregate either your own content from your blog or from other blogs to your Facebook presence, whether it’s your personal profile, a group that you administer, or your fan page, you can do all that through the Share button. And also, the Share button holds a lot more weight with the Facebook news timeline. With their EdgeRank algorithm that they use to determine what’s going to be put into people’s news feeds, the Facebook Share button has a lot more weight. And if you look in the bottom, if you look down in the written contents of this YouTube video, you’ll see a link to a guest post that I did on Basic Blog Tips for Ms. Ileane on why the Facebook Share button had more relevance than the classic Like button that you see on most websites.

So that’s not the purpose of this post. The purpose of this tutorial is to go through exactly what you can and can’t do with the Share button and how you do that. So what I’m going to do is actually I’m not going to share something from my website, because I actually want to add this. So I am going to add a piece of content from Copyblogger, very popular blog. Obviously, you can see how many times this post has been shared already. But this is something that I came across this evening, and I want to share it with my community. And as you can see, Brian Clark from Copyblogger uses the Share button.

So when you click on the Facebook Share button, you get this box that opens. And I’m going to move that to the middle of the screen here. So this gives the preferred thumbnail for the post. You can choose which one you want. So here is the thumbnail set by Copyblogger when they put this post together. You can choose to add another picture that’s pulled off the website. Obviously, I don’t want that. I want this image that makes sense with the article. Whatever the excerpt is is placed in here in the post title. So all this is pre-populated for you. But if you wanted to change this for some reason, put in your own title, you could. Just click on it. Same with the description, just click on the description, and that can be changed as well.

You can also choose to go no thumbnail if you want. I tend to think that the pictures share a little better and give people a little better feel for what the article that you’re sharing is all about.

So what I think the most interesting feature why I enjoy the Share button the most is actually this button right here. It’s next to share. And if you click that, it gives you many different options. So you can choose to post this particular piece of content that you want to share. I can choose to post this on my personal timeline, which that’s what I going to timeline this. You can choose a friend, and you type the friend’s name in, and you could share this with them, specifically on their timeline. If you were the administrator of a group, you could put this into a group. So type the group’s name in here and that would pull up. Or if you want, you can choose a particular page that you have. So this is actually my dog, who’s my nephew, my sister-in-law’s dog, Louie, has his own Facebook page.

But if you go down to the Facebook page that you want to share this on, so if I had a piece of insurance content, my other job is an insurance agent, I could post this to my agency page. And I don’t obviously want to do that because this has nothing to do with insurance. So I’m going to post this to my fan page, which is a . . . We talk about marketing and stuff obviously and, mostly, success online. So I chose my page. So I’m going to share this specific content with the people that are fans of my page. I have the title. I have the picture. I have all that set up. Now, I can write a little message. You can say, “If you didn’t have a good brand before, you will after you read this.” And you don’t need to hear me say it out loud, but you’re watching me type. And then we can even give Copyblogger if it pulls up. Yep, we can give them credit for having it.

So what I have done here is, and this is the power of the share button, is I’m able to choose the title, the description that I want, the picture that I want. I’m able to tell Facebook exactly where I want this post to post to. And I get to write a description and link to Copyblogger’s page, which lets people connect with Copyblogger if they find this post interesting and want to develop that relationship further. And it lets copyblogger know that I am pumping them out and given them some dap for this great article. And this is written a long time ago, but it’s new to me and will be new to at least a large portion of my Facebook fans.

So I’m going to click the Share Link button, and that goes. So now, we’ll go to my Facebook page, and we’ll see exactly what that looks like. And come down. And here it is, right here. So this is what it looks like, very, very nice, very clean, gets it out there. I can highlight it if I want. But just a very easy way, and that’s going to have a much higher weight of showing up in my fans news feeds than it would otherwise.

So if you want to find out more about why the Share button holds more weight than the Like button, obviously, scroll down below and click on the link to the guest post that I did for Ms. Ileane at Basic Blog Tips. This is How to Use the Share Button. Again, my name is Ryan Hanley. And I write at ryanhanley.com. Thank you very much.

The Rub

The Facebook Share Button and Like Button have completely different authority within Facebook.

You want your blog readers to Share your content… A simple Like though nice and better than nothing does NOT amplify your message within Facebook.

Cultivate Shares by using the Facebook share button yourself and showing your audience how to properly use the Share Button on your website.

Remember… In getting found Online, every little thing helps.

This is Content Warfare people!

Thank you and Good luck.

I am Ryan Hanley

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  • http://www.MoreBusinessBuzz.com Tanya Smith Lorenz

    Good post Ryan, and definitely the Share is the cherry on the free Facebook cake! Good tip about replacing the Like with the Share, and moving the focus to asking for it!

    • http://www.ryanhanley.com Ryan Hanley

      Tanya,

      Thanks for stopping by!! Asking for the Share and explaining to your readers How-to Share definitely increases their willingness to do so.

      Thanks!!

      Ryan H.

  • http://www.stevebaines.biz Steve Baines

    Ryan,

    This is better than a comment – this is action. Since reading your post I have removed the Like button from my Digg Digg bar and it is now only a Share button.

    Thx Man!

    • http://www.ryanhanley.com Ryan Hanley

      No doubt buddy… That will make it easier for me to share your posts with my peeps…

  • http://www.productivesuperdad.com/ Timo Kiander

    Thanks Ryan for this!

    Too few people realize that there is a difference between those two, but indeed there is.

    Shared to my timeline :)

    Cheers,
    Timo

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Timo… When I found this out I couldn’t help but share.

  • http://www.petersandeen.com/ Peter Sandeen

    Hi Ryan,

    …I’ll change my like button to a share button now… Thanks. I didn’t know the difference :)

    • http://www.ryanhanley.com Ryan Hanley

      I’m happy to help Peter!

      Thanks…

  • http://www.rightmixmarketing.com Tom Treanor

    Ryan,

    Great point about cultivating “shares” vs. “likes”. I’ve started using shares a lot more recently and people do notice, particularly if you take care to @mention their names. I think that increases the value of your shares because that encourages those people to share your posts or shows that you’re out there paying attention to their content. Thanks for the post and video – sharing it…now (on Twitter).

    • http://www.ryanhanley.com Ryan Hanley

      Tom,

      It’s the reciprocal nature of Social Media… You give me some DAP for my work and I do the same for you.

      The fact that the Share button allows you to do that is enough for me! Thanks Tom!!

      Ryan H.

  • Chris Nadeau

    Great tutorial Ryan! Glad you shared the different options…definitely the most powerful feature of the Share Button and why it trumps the Like button when you want certain content to get noticed in certain places on FB. Along with the ability to DJ in the comments your two cents worth on the Share.

    Nice job!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Chris…

      And I completely agree. Being able to tell your your audience why the item your sharing matters is powerful.

      Ryan H.

  • http://GuideAndNews.com Ehsan

    Hi Ryan, I have a questions please answer me.
    I have listened the podcast guidelines for guest blogging on her BasiBlogTips blog. I want to write a guest post for BasicBlogTips so I didn’t get it clearly.
    1. I have listened the podcast but she didn’t tell us where to sign up for BasicBlogTips and where to send my guest post to get published to her blog.
    2. She said that we should send her our 2 or 3 articles for sample, But she didn’t tell us that where to send my those 2 or 3 articles?
    Please tell me Ryan bro. Actually I’m new in Blogging world so It will take some time for me to get in your position!
    Thanks
    Ehsan.

    • http://www.ryanhanley.com Ryan Hanley

      Ehsan,

      No worries dude… Here’s what you do. Send Ileane a Twitter message and let her know that you’re interested in Guest Blogging and get to know her a little. She is very very nice and she’ll work with you if she likes your work for sure…

      Good luck!!

      Ryan H.

      • http://GuideAndNews.com Ehsan

        but someone else told me that I should contact her trough contact page?

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  • http://www.ryanhanley.com Ryan Hanley

    No problem Allen… Thanks for the comment.

  • http://daily42.com Sylvia

    Hi Ryan,
    I actually thought that Facebook Like and Share are the same when it comes to blog posts. I usually Like a post but seldom Share it, because I thought they were exactly the same. I guess I’ll SHARE and LIKE the next time around! Glad to have read this post!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Sylvia…

      Share is so much more powerful and it so much more likely to be seen and acted upon by your Friends and Fans!!

      Appreciate the comment.

      Ryan H.

  • http://ryzeonline.com Jason “J-Ryze” Fonceca

    Haha… what can I say.

    I totally agree with everyone else above, who gives this post props.

    I’ll say this though: I’ve really let facebook go as a primary channel. People can say that’s good or bad, but it is HEAVEN for my mind to just release and let go of any education re: facebook.

    I don’t have to learn every social media.

    I just don’t, and I can succeed this way.

    That being said, I do like knowledge, and I like what you write, so I’m glad to be here :)

    • http://www.ryanhanley.com Ryan Hanley

      I’m you’re here too Bro…

      And I get the “I don’t need to know everything about social media thing…” It may not seem like it but I do.

      Unfortunately I have this thing where I want to know how everything works… It’s a gift and a curse. So I’m happy to do the research for you Bro…

      Keep killin’ it…

      Ryan H.

      • http://ryzeonline.com Jason “J-Ryze” Fonceca

        Oh I hear ya — and it works dude, keep doin’ you :)

  • http://www.jackiepurnell.com Jackie

    Great tutorial Ryan, I think the workings of facebook are a mystery to a lot of people who are trying to use it for business purposes and social footprint.

    • http://www.ryanhanley.com Ryan Hanley

      It’s frustrating to think that you work so hard to accumulate friends and fans and then you post something and none of them see it…

      Thanks Jackie!!

  • http://www.rancorinfotech.com Aasma

    Hi Ryan,

    I always felt that Facebook share has much value than Facebook Like, and the reason was simple whenever any of my friend LIKE something I hardly noticed it on my wall but when they SHARE something I can easily see it.

    • http://www.ryanhanley.com Ryan Hanley

      That increased visibility is so important. Every little thing matters.

      Thanks Aasma!

  • http://www.brentmkelly.com Brent Kelly

    Thanks for “sharing” this Ryan. I honestly never really knew the difference until you wrote about this. “the devil is in the details”.

    • http://www.ryanhanley.com Ryan Hanley

      Amen brother… Amen!

  • http://outcareyourcompetition.com Jordan J. Caron

    Ryan,

    Thanks for creating awareness around the share a like buttons for Facebook.

    Seems the easiest way to remember things is you want people to like your business page on Facebook and share your content.

    • http://www.ryanhanley.com Ryan Hanley

      That is a great way to think about Jordan… Thanks buddy!

  • http://evenminds.com Jason Anthony

    Definitely a big difference between the two, Ryan.

    Like throws out the “So and so likes a post,” update and the share button captures (mostly) the image/thumbnail, links, and description, and allows you to edit. Great advice!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Jason!

      I appreciate your thoughts!!

  • http://www.pcicda.com Jacob N.

    Hey Ryan! Good article. The “share button” is very powerful! I always try to share at least one valuable piece of content with my “friends” or “followers” a day. I do get a little frustrated when people like the post, if you like a helpful infographic why not share it with your friends?

    The least I can do is try to set the example by modeling it myself!

    • http://www.ryanhanley.com Ryan Hanley

      No doubt buddy… And you’re adding value to them. If you know you’re Facebook audience would enjoy an article you are doing them a disservice by NOT sharing it.

      Thanks!!

  • http://www.vitalchats.co.za/ Wade Balsdon

    Nice post Ryan. I understand the value of the share button on Facebook. I try to spread the love by sharing as much as I possible can on Facebook, within reason of course.

    • http://www.ryanhanley.com Ryan Hanley

      You’re doing your audience a service by sharing good relevant content with them!

      Great stuff!!

  • http://www.ordersciencebooks.com Pete Goumas

    Hi Ryan,
    I always prefer share button over like button because it carries a higher Weight score to the post and share button gets your content in front of more readers as compared to like button.

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Pete…

      I couldn’t agree more!

  • http://www.allthingspondered.com david

    Hi Ryan, like many of your readers I think I did not know the difference between the like and share button. I didn’t realize that share is far more valuable. Tks for pointing that out.

    • http://www.ryanhanley.com Ryan Hanley

      No doubt David!

      Thanks for the stopping by and make sure you’re using the Share Button!

      Ryan H.