How to Harness the Power of the Facebook Share Button

facebook share button

Do you know the difference between the Facebook share button and like button?

A couple weeks ago I wrote a Guest Post for Ms. Ileane of Basic Blog Tips titled:

Share Button vs Like Button For Best Facebook Exposure

It sparked a fantastic discussion on the social sharing power of the Facebook Share Button and how most people just assumed that Share and Like button had similar authority within Facebook…

facebook share buttonv

…that couldn’t be more wrong.

Don’t assume that all your Friend and Fans see every message you post… They don’t.  Read the post I reference above to get a better understanding of what I’m talking about.

If you want your content to be seen more often by your friends and fans you need to use the Share Button.

Harness the Facebook Share Button

This is how…

The Rub

The Facebook Share Button and Like Button have completely different authority within Facebook.

You want your blog readers to Share your content… A simple Like though nice and better than nothing does NOT amplify your message within Facebook.

Cultivate Shares by using the Facebook share button yourself and showing your audience how to properly use the Share Button on your website.

Remember… In getting found Online, every little thing helps.

This is Content Warfare people!

Thank you and Good luck.

I am Ryan Hanley

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  • Tanya Smith Lorenz

    Good post Ryan, and definitely the Share is the cherry on the free Facebook cake! Good tip about replacing the Like with the Share, and moving the focus to asking for it!

    • Ryan Hanley


      Thanks for stopping by!! Asking for the Share and explaining to your readers How-to Share definitely increases their willingness to do so.


      Ryan H.

  • Steve Baines


    This is better than a comment – this is action. Since reading your post I have removed the Like button from my Digg Digg bar and it is now only a Share button.

    Thx Man!

    • Ryan Hanley

      No doubt buddy… That will make it easier for me to share your posts with my peeps…

  • Timo Kiander

    Thanks Ryan for this!

    Too few people realize that there is a difference between those two, but indeed there is.

    Shared to my timeline :)


    • Ryan Hanley

      Thanks Timo… When I found this out I couldn’t help but share.

  • Peter Sandeen

    Hi Ryan,

    …I’ll change my like button to a share button now… Thanks. I didn’t know the difference :)

    • Ryan Hanley

      I’m happy to help Peter!


  • Tom Treanor


    Great point about cultivating “shares” vs. “likes”. I’ve started using shares a lot more recently and people do notice, particularly if you take care to @mention their names. I think that increases the value of your shares because that encourages those people to share your posts or shows that you’re out there paying attention to their content. Thanks for the post and video – sharing it…now (on Twitter).

    • Ryan Hanley


      It’s the reciprocal nature of Social Media… You give me some DAP for my work and I do the same for you.

      The fact that the Share button allows you to do that is enough for me! Thanks Tom!!

      Ryan H.

  • Chris Nadeau

    Great tutorial Ryan! Glad you shared the different options…definitely the most powerful feature of the Share Button and why it trumps the Like button when you want certain content to get noticed in certain places on FB. Along with the ability to DJ in the comments your two cents worth on the Share.

    Nice job!

    • Ryan Hanley

      Thanks Chris…

      And I completely agree. Being able to tell your your audience why the item your sharing matters is powerful.

      Ryan H.

  • Ehsan

    Hi Ryan, I have a questions please answer me.
    I have listened the podcast guidelines for guest blogging on her BasiBlogTips blog. I want to write a guest post for BasicBlogTips so I didn’t get it clearly.
    1. I have listened the podcast but she didn’t tell us where to sign up for BasicBlogTips and where to send my guest post to get published to her blog.
    2. She said that we should send her our 2 or 3 articles for sample, But she didn’t tell us that where to send my those 2 or 3 articles?
    Please tell me Ryan bro. Actually I’m new in Blogging world so It will take some time for me to get in your position!

    • Ryan Hanley


      No worries dude… Here’s what you do. Send Ileane a Twitter message and let her know that you’re interested in Guest Blogging and get to know her a little. She is very very nice and she’ll work with you if she likes your work for sure…

      Good luck!!

      Ryan H.

      • Ehsan

        but someone else told me that I should contact her trough contact page?

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  • Ryan Hanley

    No problem Allen… Thanks for the comment.

  • Sylvia

    Hi Ryan,
    I actually thought that Facebook Like and Share are the same when it comes to blog posts. I usually Like a post but seldom Share it, because I thought they were exactly the same. I guess I’ll SHARE and LIKE the next time around! Glad to have read this post!

    • Ryan Hanley

      Thanks Sylvia…

      Share is so much more powerful and it so much more likely to be seen and acted upon by your Friends and Fans!!

      Appreciate the comment.

      Ryan H.

  • Jason “J-Ryze” Fonceca

    Haha… what can I say.

    I totally agree with everyone else above, who gives this post props.

    I’ll say this though: I’ve really let facebook go as a primary channel. People can say that’s good or bad, but it is HEAVEN for my mind to just release and let go of any education re: facebook.

    I don’t have to learn every social media.

    I just don’t, and I can succeed this way.

    That being said, I do like knowledge, and I like what you write, so I’m glad to be here :)

    • Ryan Hanley

      I’m you’re here too Bro…

      And I get the “I don’t need to know everything about social media thing…” It may not seem like it but I do.

      Unfortunately I have this thing where I want to know how everything works… It’s a gift and a curse. So I’m happy to do the research for you Bro…

      Keep killin’ it…

      Ryan H.

      • Jason “J-Ryze” Fonceca

        Oh I hear ya — and it works dude, keep doin’ you :)

  • Jackie

    Great tutorial Ryan, I think the workings of facebook are a mystery to a lot of people who are trying to use it for business purposes and social footprint.

    • Ryan Hanley

      It’s frustrating to think that you work so hard to accumulate friends and fans and then you post something and none of them see it…

      Thanks Jackie!!

  • Aasma

    Hi Ryan,

    I always felt that Facebook share has much value than Facebook Like, and the reason was simple whenever any of my friend LIKE something I hardly noticed it on my wall but when they SHARE something I can easily see it.

    • Ryan Hanley

      That increased visibility is so important. Every little thing matters.

      Thanks Aasma!

  • Brent Kelly

    Thanks for “sharing” this Ryan. I honestly never really knew the difference until you wrote about this. “the devil is in the details”.

    • Ryan Hanley

      Amen brother… Amen!

  • Jordan J. Caron


    Thanks for creating awareness around the share a like buttons for Facebook.

    Seems the easiest way to remember things is you want people to like your business page on Facebook and share your content.

    • Ryan Hanley

      That is a great way to think about Jordan… Thanks buddy!

  • Jason Anthony

    Definitely a big difference between the two, Ryan.

    Like throws out the “So and so likes a post,” update and the share button captures (mostly) the image/thumbnail, links, and description, and allows you to edit. Great advice!

    • Ryan Hanley

      Thanks Jason!

      I appreciate your thoughts!!

  • Jacob N.

    Hey Ryan! Good article. The “share button” is very powerful! I always try to share at least one valuable piece of content with my “friends” or “followers” a day. I do get a little frustrated when people like the post, if you like a helpful infographic why not share it with your friends?

    The least I can do is try to set the example by modeling it myself!

    • Ryan Hanley

      No doubt buddy… And you’re adding value to them. If you know you’re Facebook audience would enjoy an article you are doing them a disservice by NOT sharing it.


  • Wade Balsdon

    Nice post Ryan. I understand the value of the share button on Facebook. I try to spread the love by sharing as much as I possible can on Facebook, within reason of course.

    • Ryan Hanley

      You’re doing your audience a service by sharing good relevant content with them!

      Great stuff!!

  • Pete Goumas

    Hi Ryan,
    I always prefer share button over like button because it carries a higher Weight score to the post and share button gets your content in front of more readers as compared to like button.

    • Ryan Hanley

      Thanks Pete…

      I couldn’t agree more!

  • david

    Hi Ryan, like many of your readers I think I did not know the difference between the like and share button. I didn’t realize that share is far more valuable. Tks for pointing that out.

    • Ryan Hanley

      No doubt David!

      Thanks for the stopping by and make sure you’re using the Share Button!

      Ryan H.