How to Harness the Power of the Facebook Share Button

facebook share button

Do you know the difference between the Facebook share button and like button?

A couple weeks ago I wrote a Guest Post for Ms. Ileane of Basic Blog Tips titled:

Share Button vs Like Button For Best Facebook Exposure

It sparked a fantastic discussion on the social sharing power of the Facebook Share Button and how most people just assumed that Share and Like button had similar authority within Facebook…

facebook share buttonv

…that couldn’t be more wrong.

Don’t assume that all your Friend and Fans see every message you post… They don’t.  Read the post I reference above to get a better understanding of what I’m talking about.

If you want your content to be seen more often by your friends and fans you need to use the Share Button.

Harness the Facebook Share Button

This is how…

Video Transcript:

Hello, this is Ryan Hanley, and this is the second how-to tutorial that I have done here on YouTube. The first one, if you look in the upper left hand of the screen, there’s a link up there to the first one. That was How to Add a Click to Tweet Button.

Today, we’re going to take about how to share, use the Facebook Share button, to share content specifically with certain segments of your Facebook community. So if you’re looking to aggregate either your own content from your blog or from other blogs to your Facebook presence, whether it’s your personal profile, a group that you administer, or your fan page, you can do all that through the Share button. And also, the Share button holds a lot more weight with the Facebook news timeline. With their EdgeRank algorithm that they use to determine what’s going to be put into people’s news feeds, the Facebook Share button has a lot more weight. And if you look in the bottom, if you look down in the written contents of this YouTube video, you’ll see a link to a guest post that I did on Basic Blog Tips for Ms. Ileane on why the Facebook Share button had more relevance than the classic Like button that you see on most websites.

So that’s not the purpose of this post. The purpose of this tutorial is to go through exactly what you can and can’t do with the Share button and how you do that. So what I’m going to do is actually I’m not going to share something from my website, because I actually want to add this. So I am going to add a piece of content from Copyblogger, very popular blog. Obviously, you can see how many times this post has been shared already. But this is something that I came across this evening, and I want to share it with my community. And as you can see, Brian Clark from Copyblogger uses the Share button.

So when you click on the Facebook Share button, you get this box that opens. And I’m going to move that to the middle of the screen here. So this gives the preferred thumbnail for the post. You can choose which one you want. So here is the thumbnail set by Copyblogger when they put this post together. You can choose to add another picture that’s pulled off the website. Obviously, I don’t want that. I want this image that makes sense with the article. Whatever the excerpt is is placed in here in the post title. So all this is pre-populated for you. But if you wanted to change this for some reason, put in your own title, you could. Just click on it. Same with the description, just click on the description, and that can be changed as well.

You can also choose to go no thumbnail if you want. I tend to think that the pictures share a little better and give people a little better feel for what the article that you’re sharing is all about.

So what I think the most interesting feature why I enjoy the Share button the most is actually this button right here. It’s next to share. And if you click that, it gives you many different options. So you can choose to post this particular piece of content that you want to share. I can choose to post this on my personal timeline, which that’s what I going to timeline this. You can choose a friend, and you type the friend’s name in, and you could share this with them, specifically on their timeline. If you were the administrator of a group, you could put this into a group. So type the group’s name in here and that would pull up. Or if you want, you can choose a particular page that you have. So this is actually my dog, who’s my nephew, my sister-in-law’s dog, Louie, has his own Facebook page.

But if you go down to the Facebook page that you want to share this on, so if I had a piece of insurance content, my other job is an insurance agent, I could post this to my agency page. And I don’t obviously want to do that because this has nothing to do with insurance. So I’m going to post this to my fan page, which is a . . . We talk about marketing and stuff obviously and, mostly, success online. So I chose my page. So I’m going to share this specific content with the people that are fans of my page. I have the title. I have the picture. I have all that set up. Now, I can write a little message. You can say, “If you didn’t have a good brand before, you will after you read this.” And you don’t need to hear me say it out loud, but you’re watching me type. And then we can even give Copyblogger if it pulls up. Yep, we can give them credit for having it.

So what I have done here is, and this is the power of the share button, is I’m able to choose the title, the description that I want, the picture that I want. I’m able to tell Facebook exactly where I want this post to post to. And I get to write a description and link to Copyblogger’s page, which lets people connect with Copyblogger if they find this post interesting and want to develop that relationship further. And it lets copyblogger know that I am pumping them out and given them some dap for this great article. And this is written a long time ago, but it’s new to me and will be new to at least a large portion of my Facebook fans.

So I’m going to click the Share Link button, and that goes. So now, we’ll go to my Facebook page, and we’ll see exactly what that looks like. And come down. And here it is, right here. So this is what it looks like, very, very nice, very clean, gets it out there. I can highlight it if I want. But just a very easy way, and that’s going to have a much higher weight of showing up in my fans news feeds than it would otherwise.

So if you want to find out more about why the Share button holds more weight than the Like button, obviously, scroll down below and click on the link to the guest post that I did for Ms. Ileane at Basic Blog Tips. This is How to Use the Share Button. Again, my name is Ryan Hanley. And I write at ryanhanley.com. Thank you very much.

The Rub

The Facebook Share Button and Like Button have completely different authority within Facebook.

You want your blog readers to Share your content… A simple Like though nice and better than nothing does NOT amplify your message within Facebook.

Cultivate Shares by using the Facebook share button yourself and showing your audience how to properly use the Share Button on your website.

Remember… In getting found Online, every little thing helps.

This is Content Warfare people!

Thank you and Good luck.

I am Ryan Hanley