The LIE of Epic Content

Corbett Barr, founder of ThinkTraffic.net wrote, “Write Epic Shit“ with altruistic intentions.

Corbett was challenging us to do great work…

…to do more research

…to take a stance

…to add more value

…to deliver more meaning.

Corbett Barr wrote, “Write Epic Shit” and we loved it.

Who doesn’t want to be Epic?

But the word Epic, the idea of Epic Content has been perverted, infected by thousands of hack bloggers saturating the Internet with watered down imitations of Corbett’s call-to-arms.

The result of this infection has been the propagation of the belief that any content not viewed as Epic is worthless. You better begin throwing darts at that one piece of Epic content. Our content must be perfect, it must be Epic and if it’s not, then we don’t hit publish.

I don’t believe in epic content.

Epic Content Paralysis

What if no one reads my content?

What if my voice doesn’t resonate?

What if I’m incapable of creating Epic content?

What if… what if… what if…

Nobody aspires to NOT create Epic content. So instead of creating something that could possibly not be Epic, we just don’t create anything at all.

If you create, publish, ship your content out into the world you get judged. You have either created Epic Shit…

…or you haven’t.

And you’ll have to deal with that reality. You’ll be ranked, indexed and categorized. More Epic than John, less Epic than Sally. Once you create something, you now have a place in the world. Its the possibility of NOT liking that place that keeps us from creating, publishing and shipping.

If we never hit publish, we can still dream of creating Epic content.

Because Epic content will change our lives. If we write something Epic everything will change. We’ll be Internet famous. Everyone will want to interview us and write about us and work with us and money will rain down from the sky. Before you know it, you’ll be living on the beach in Mexico, writing classic works while sipping colorful drinks with little paper umbrellas in them.

The perfect Epic content dream…

Lie.

Epic content is a lie.

Yes, you should be striving to create great work, but from now until the day that you create that Epic piece of content you must be producing all the OK, acceptable, tolerable and complete crap content that it takes to figure out what Epic content is.

Epic content is NOT a necessity to success.

I don’t care if you’re an artist, consultant, main-street business owner or Fortune 500 marketing executive, it’s the every day grind of content creation that gets us to the Promise Land…

…not one piece of Epic content.

Was it Trust Agents that made Chris Brogan an overnight success or was it Chris’s work grinding out valuable content day after day that lead to an opportunity to create Epic content?

I’d argue it was Chris’s willingness to hit publish that granted the opportunity to become a best selling author.

Hit publish.

Don’t believe the Lie that Epic content is the path to online success.

I helps…

…but you have to put the work in to get there first.

Thank you and Good luck,

I am Ryan Hanley.

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Drop Some Knowledge

Do you believe Epic content is answer to Internet marketing woes? Do you strive for every piece of content to be Epic? What do you think of the idea of Epic content?