Does Content Marketing Work?
Considering content marketing to grow your business online?
Your business is now on the path to creating owned media which will attract targeted, profitable leads.
But you’re skeptical, it’s natural when adding a new process to your business. Today we answer the question,
Does Content Marketing Work?”
You’ve most likely heard the term content marketing thrown around industry events, your favorite trade magazine or maybe even a few of your close business associates have referenced content marketing as a tool for growing their own business.
Content Marketing Tipping Point
As new Google algorithm updates constantly change the rules of search and social media sites, like Facebook, force businesses to pay more to reach their own customers, it seems that every SEO and Social Media consultant has now become a “Content marketer.”
Whether you’re the CMO or CEO, a tipping point has been reached creating pressure to figure out if content marketing will work for your business.
I understand why you’re still on the fence abound content marketing. There’s so much miss information online about what content marketing is and how it works.
But the most important question is, does content marketing work?
The horrible answer is, it depends.
The “publish and pray” method implemented by businesses attending to DIY content marketing, does not work. At least it does not work well enough to produce any time of positive ROI. Truthfully, it’s not the companies fault, its the “just hit publish” advice spread throughout the Internet by hack content marketing consultants.
Content Marketing Works
Content marketing done right works, everytime.
In a recent study done by the Content Marketing Institute, 42% of B2B companies consider their content marketing efforts effective, up from 36% the year prior.
Why the increase in content marketing effectiveness?
- 73% responded their company added a dedicated professional overseeing their content marketing strategy,
- 44% responded their company created a documented content strategy.
The marketplace is starting to take content marketing seriously.
Does content marketing work?
Content marketing works when you treat the process as a revenue generating business function and commit the necessary resources for success.
Need a real life example?
I recently finished the 2013 growth report for one of my insurance agency clients. Year over year their revenue grew 14%.
Over the course of that year their digital marketing revenue increased from 1% of revenue to 11% of revenue. That’s 10% growth in revenue from a structured, consistent content marketing campaign.
Content marketing is more than just “publish and pray”?
Content Marketing Success
Start by creating a documented content strategy, assign someone with interest and aptitude to champion your content marketing efforts and then let them get to work.
Content marketing works, it’s just work. But those organizations who put in the work today are going to reap the benefits of growth and market share over the long-term.
Watch this short video below for more information:
This video is a part of a series answering the most common questions companies have about content marketing. I encourage you to subscribe to my YouTube channel for more valuable information on successful content marketing strategies and tactics.
Have a specific question or need help creating and implementing a successful content marketing strategy?
Content Marketing Help
The most successful Content Marketing campaigns always originate from within. This is called, “Insourcing.” You know your business, your customers, the questions they ask and the problems your company solves better than any outside source.
But if your business is going to be successful, everyone must believe in content marketing. When entire organizations embrace the content marketing culture there is a stream of content, which consistently converts visitors in leads, and leads in sales.
Ryan Hanley can help you create that culture and build a successful content marketing strategy.
Content Marketing services include:
- In-house content marketing workshop
- Content strategy design and consulting
- Content creation training
Interested in working with Ryan Hanley? Simply fill out the form below or call (518) 813-0754.