Copywriting, Copyblogger and Finding the Hook with Demian Farnworth | #26 Content Warfare Podcast

content warfare podcast
Demian Farnworth

Having trouble finding the hook in your copywriting?

Demian Farnworth, Chief Copywriter for Copyblogger Media, is here to help. In what quickly became one of my favorite podcast episodes to date, Demian takes us into the mind of a copywriting master. We also take a moment to answer some listener submitted questions (got to give the people what they want!) ranging from what it’s like to work at Copyblogger to methods for producing more content.

A few things you’ll learn:

How learning and practicing the principles of copywriting helps you write better, speak better and think better…

What a “Fascination Hook” is and why it’s important to your writing…

Why just because you have something to say, it doesn’t mean you should actually say it…

…and much more awesomeness.

Show notes:

Connect with Demian Farnworth on Google+ here.

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Here’s to winning the battle for attention Online!