How to Generate Leads from a Corporate Blog | #96 Content Warfare Podcast

content warfare podcast

Would you like to actually start receiving new leads from your corporate blog? This week on the Content Warfare Podcast we're joined by Carol Lynn Rivera, co-founder of Web.Search.Social and content marketing expert, to talk about turning boring corporate barf content into compelling content people actually want to consume. For many companies it's hard to let go of that need to be, "Professional", and as much as it seems like boring, professional content is what you should be creating, it's NOT working. How do I know it's not working? Because it never works... ever... in the history of the world... ever. That's why ...

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Gini Dietrich on Why Spin Sucks | #95 Content Warfare Podcast

content warfare podcast

Want to learn how to leverage public relations in 2014? Gini Dietrich, CEO of Arment Dietrich and author of the book Spin Sucks, joins the Content Warfare Podcast for an absolutely EPIC discussion on all thing communication.Gini is the queen of straight-forward #PR  and backs it up with her extremely popular blog Spin Sucks.We're going to dive into some topics I enjoy immensely: Share your story more powerfully—without sex, extortion, or “truth-stretching Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers You're not ...

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Tough Decisions, Trust and Digital Sharecropping | #94 Content Warfare Podcast

content warfare podcast

What are the most important factors to you when making a tough career decision? A few ago I was presented with an opportunity I did not see coming. But even though in my heart I knew it was the right thing to do the decision was not easy. Taking into account that my family would not be negatively impacted and the job was work that I wanted to do, three factors emerged that allowed me to say yes: Impact - Will the job allow me to create a significant impact? Exposure - Will the job give me exposure to contacts which can someday further my career? Financial - Will the job allow me to adequately support my family? I ...

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Why Most Brands Are Not Ready for Google Plus | #93 Content Warfare Podcast

content warfare podcast

Google+ is an evolved social network and many brands simply aren't ready for the level of value and engagement the Google+ community demands. Most pundits would label the mobile social networks such as Instagram and Snapchat as social media 3.0. But Google+ has to be included in this new wave of social media development. Google+ mimics real life and the relationships built in real life (or the physical world) closer than any other social network. Hangouts play a role in this, but more than anything it's the people who frequent Google+. They demand more. Get my free Google+ Starter Kit and learn have to give your audience ...

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Marcus Sheridan on How to Make Content Marketing Work Every Time | #92 Content Warfare Podcast

content warfare podcast

Are you focused on the basic principles content marketing or chasing tactics? When you look across the landscape of companies doing great work online, the smart companies, the companies winning the battle for attention focus on the basics. Marcus Sheridan, The Sales Lion, joins Content Warfare TV today to discuss the basic principles of content marketing. Marcus is has evangelized the power of content marketing for years. But unlike most experts, Marcus has never gone down the path of overstating the importance of tactics in content marketing success. You're especially going to enjoy when Marcus explains to the Content ...

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How to Grow Your Business Using Relationship Marketing | #91 Content Warfare Podcast

relationship marketing

How seriously do you take relationship marketing? On this week's episode of Content Warfare TV we're joined by Wade Harman for a deep dive on relationship building for your business. Wade has become an expert in helping businesses and personal brands focus on Relationship Marketing as a method for success versus simply collecting new followers on social media. This episode doesn't just going to touch on Relationship Marketing from 30,000 feet. We're going to get right to ground level, the stuff that Wade has seen work in clients and his own business. The mature Internet consumer wants a relationship with the companies ...

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How to Become a Thought Leader w/ Mark W Schaefer | #90 Content Warfare Podcast

thought leader

Today we learn how to think for ourselves in the digital echo chamber. This week Content Warfare TV has the pleasure of hosting Mark Schaefer, author, speaker, consultant and founder of the Businesses Grow blog (one of my personal favorites). I have a tremendous amount of respect for Mark. There are three reasons I hold him in such high regard: 1) He's genuine and funny and the same way offline as he comes across online. 2) He thinks for himself. His opinions are consistently unique and forward thinking. 3) If you disagree with his opinion he'll engage you in civilized, non-defensive debate (which it is always a pleasure to ...

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Branding Your Business for Success w/ Dustin Stout | #89 Content Warfare TV

Content Warfare Hangout - Dustin Stout

Don't let crappy design confuse your audience... Join graphic designer and brand specialist Dustin W. Stout on Content Warfare TV for discussion on the impact of great design in branding your business for success. Many of us hack our way through logo design, website design and branding without any regard for the impact on our audience's perception of our brand. Today we lay this bag of snakes out straight and get to the bottom of how to do design and branding right. ...

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Mastering Simple, Meaningful, Creative Work w/ Paul Jarvis | #88 Content Warfare Podcast

creative work

Today we're going to learn how to master simple, meaningful, creative work that grows your business. Why do we pretend that complex work has more value? Or that adding complexity to our own work somehow makes it more meaningful? On this week's episode of Content Warfare TV we're joined by author/designer Paul Jarvis discuss idea of simplifying your work while making it even more meaningful. In general, I just dig Paul's style, (which in and of itself is enough reason to be on the show), but he's also an accomplished writer and web designer with a unique perspective on creative work. We're going to tap into that and ...

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The Secrets to Effective Website Design w/ Chris Langille | #87 Content Warfare TV

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Trying to decide if a new Wordpress website design is in your future? Here is everything you need to know before you upgrade your Wordpress website design. Today, on the Content Warfare Podcast, we're joined by Chris Langille, website design and branding expert at Structrd, to take a deep dive on web design with a focus on the Wordpress platform. Chris works with some of the best coders in the Wordpress world, from Thesis to Genesis to The Theme Foundry, creating website designs geared for the user experience. Great website design does NOT make a brand in the digital world, but crappy website design can certainly slow your ...

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