Caleb Wojcik on the Secret to Effective Video Marketing | #100 CWP

content warfare podcast

Would you like to learn the secret to effective video marketing? On this episode of Content Warfare TV we're joined by Caleb Wojcik, the DIY Video Guy, for deep dive on video production and effective video marketing. Caleb has been involved in some of the highest quality video marketing production I've ever seen, including work with Pat Flynn, as well as Chase Reeves and Corbett Barr, his former partners at Fizzle. Caleb provides his email subscribers with incredible insights on how to create powerful DIY Video for use in their business. Video is an extremely powerful marketing tool if done right... ...find out how ...

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A Radically Honest Take on Content Marketing Success | #99 Content Warfare Podcast

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After a month away from the Content Warfare Podcast, we return with a vengeance in one of the most honest, radically honest take on content marketing success I've ever shared. I missed you guys... had to come back with something a little more personal. Though other obligations have kept me away from Content Warfare, my hands haven't idle. In this relatively short, 35 minute episode we talk about the hard truth of content marketing and the importance of understanding your content marketing superpower. Here's what we get into: 1) LinkedIn Publishing - Does the recent announcement from LinkedIn reaffirming that user's own ...

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How to Deal with Haters Online | #98 Content Warfare Podcast

how to deal with haters online

Today we learn how to deal with haters online. For those content creators looking to push the boundaries of ordinary conversation with new thoughts and ideas, an inevitable consequence is haters and trolls. I'm not talking about people who simply differ in opinion, but individuals who feel the need to attack with negativity and awfulness. Content creators need to mentally prepare to deal with these individuals. Today on the Content Warfare Podcast I'm joined by Jason Wiser, Nicholas Cardot and Wade Harman for deep dive discussion on how to deal with haters online. Much of this conversation is born out of a recent post I ...

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Gabriel Weinberg on Why Traction is the Key to Growth | #97 Content Warfare Podcast

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Strategies and tactics to get more customers with traction. This week on the Content Warfare Podcast we're joined by Gabriel Weinberg the CEO of the growing search engine, DuckDuckGo, and author of the new book Traction. We're going to discuss Gabriel's "Bullseye Framework," a five-step process successful companies use to get traction. This framework helps founders/business owners find the marketing channel that will be key to unlocking the next stage of growth. This is going to be a deep dive on marketing, customer acquisition and maybe even a little talk about search. Certainly a conversation you don't want to ...

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How to Generate Leads from a Corporate Blog | #96 Content Warfare Podcast

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Would you like to actually start receiving new leads from your corporate blog? This week on the Content Warfare Podcast we're joined by Carol Lynn Rivera, co-founder of Web.Search.Social and content marketing expert, to talk about turning boring corporate barf content into compelling content people actually want to consume. For many companies it's hard to let go of that need to be, "Professional", and as much as it seems like boring, professional content is what you should be creating, it's NOT working. How do I know it's not working? Because it never works... ever... in the history of the world... ever. That's why ...

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Gini Dietrich on Why Spin Sucks | #95 Content Warfare Podcast

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Want to learn how to leverage public relations in 2014? Gini Dietrich, CEO of Arment Dietrich and author of the book Spin Sucks, joins the Content Warfare Podcast for an absolutely EPIC discussion on all thing communication.Gini is the queen of straight-forward #PR  and backs it up with her extremely popular blog Spin Sucks.We're going to dive into some topics I enjoy immensely: Share your story more powerfully—without sex, extortion, or “truth-stretching Humanize your organization, even if you don’t have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers You're not ...

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Tough Decisions, Trust and Digital Sharecropping | #94 Content Warfare Podcast

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What are the most important factors to you when making a tough career decision? A few ago I was presented with an opportunity I did not see coming. But even though in my heart I knew it was the right thing to do the decision was not easy. Taking into account that my family would not be negatively impacted and the job was work that I wanted to do, three factors emerged that allowed me to say yes: Impact - Will the job allow me to create a significant impact? Exposure - Will the job give me exposure to contacts which can someday further my career? Financial - Will the job allow me to adequately support my family? I ...

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Why Most Brands Are Not Ready for Google Plus | #93 Content Warfare Podcast

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Google+ is an evolved social network and many brands simply aren't ready for the level of value and engagement the Google+ community demands. Most pundits would label the mobile social networks such as Instagram and Snapchat as social media 3.0. But Google+ has to be included in this new wave of social media development. Google+ mimics real life and the relationships built in real life (or the physical world) closer than any other social network. Hangouts play a role in this, but more than anything it's the people who frequent Google+. They demand more. Get my free Google+ Starter Kit and learn have to give your audience ...

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Marcus Sheridan on How to Make Content Marketing Work Every Time | #92 Content Warfare Podcast

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Are you focused on the basic principles content marketing or chasing tactics? When you look across the landscape of companies doing great work online, the smart companies, the companies winning the battle for attention focus on the basics. Marcus Sheridan, The Sales Lion, joins Content Warfare TV today to discuss the basic principles of content marketing. Marcus is has evangelized the power of content marketing for years. But unlike most experts, Marcus has never gone down the path of overstating the importance of tactics in content marketing success. You're especially going to enjoy when Marcus explains to the Content ...

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How to Grow Your Business Using Relationship Marketing | #91 Content Warfare Podcast

relationship marketing

How seriously do you take relationship marketing? On this week's episode of Content Warfare TV we're joined by Wade Harman for a deep dive on relationship building for your business. Wade has become an expert in helping businesses and personal brands focus on Relationship Marketing as a method for success versus simply collecting new followers on social media. This episode doesn't just going to touch on Relationship Marketing from 30,000 feet. We're going to get right to ground level, the stuff that Wade has seen work in clients and his own business. The mature Internet consumer wants a relationship with the companies ...

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