How to Stand Out in a World Where Everyone is a Copywriter | #108

copywriter

Want to stand out in a world where everyone is copywriter? Today, on the Content Warfare Podcast, we're joined by everyone's favorite copywriter Demian Farnworth for an education on standing out. I blame Copyblogger for creating valuable content on copywriting for far too long. Everything thinks they're a copywriting master (or at least that they know enough about copywriting that they can grow their business creating content online.) It's hard to stand out in a world where everyone is creating content on such an epic scale. That's why I asked Demian Farnworth, the Chief Copywriter at Copyblogger, to stop by the ...

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Tom Webster on Mobile Marketing Strategy for Mobile Humans | #107 CWP

mobile marketing

Does you business have a mobile marketing strategy? In this episode of the Content Warfare Podcast we're joined by Tom Webster, the Vice President of Strategy at Edison Research and the co-author of the new book, The Mobile Commerce Revolution. Get your copy here: http://goo.gl/K8mjDY Tom is also the co-host of the Marketing Companion Podcast, with long time Content Warfare Podcast friend Mark Schaefer, where they riff on all things marketing and data. Definitely a podcast worth checking out. If you're looking for a mobile marketing strategy that will actually add value to the mobile customers you're looking attract this ...

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Picking Barry Feldman’s Brain on Content Marketing Mastery | #106 CWP

content marketing mastery

Wondering what it takes to master content marketing? On this episode of the Content Warfare Podcast we're joined by Barry Feldman as we pick his brain on content marketing mastery. Creativity, consistency, copywriting... successful content marketing utilizes all the tools in the content marketers toolbelt. We know this... ...but to be persuasive we must embrace the power of storytelling. At his core, Barry Feldman is a storyteller and it's for that reason I've asked Barry to join the Content Warfare Podcast. Get inside the mind of a master content marketer and learn to create content that grows your ...

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Building a Passionate Podcast Audience w/ Cliff Ravenscraft | #105 CWP

building passionate podcast audience

In this episode of the Content Warfare Podcast we're joined by Cliff Ravenscraft, the Podcast Answer Man, to chat on two of our favorite subjects, podcasting and audience building. Cliff Ravenscraft is the godfather of modern podcasting and has been a podcasting evangelist for years preaching the power of audio for building a passionate podcast audience. There are few podcasters as qualified to talk about building an audience, excited to hear your next episode, as Cliff. Not to mention he's an extremely nice guy... And as you'll hear in the episode completely transparent in his journey to love what he does. You'll also get to ...

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Jerod Morris on Automation, Content Marketing and World Domination | #104 CWP

jerod morris automation

In this episode of the Content Warfare Podcast we chat with the great Jerod Morris, Vice President of Marketing at Copyblogger Media, for an epic discussion on all things automation, content marketing and world domination. We start basic and work into some of the more advanced strategies that Jerod and the Copyblogger Media team use as they continue to dominate the world of content marketing. Here are just a few of the topics we dive into: What is content marketing? How does content marketing work? How do companies take their content marketing to the next level? What role does automation play in content ...

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Jay Baer on Finding Your New Favorite Marketing Podcast | #103 CWP

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Sick of trying to find new marketing podcasts beyond those you've already heard of? Jay Baer joins the Content Warfare Podcast to explain how he is building a better way to discover your favorite marketing podcast.  Learn why Jay decided to create his own marketing podcast directory. For anyone who has ever tried to find a new podcast on iTunes you know how hard discovery can be... That is until Jay Baer and his team created MarketingPodcasts.com to help you discover podcasts that can help you become a better marketer, and a better businessperson. We’ve tried to make the site easy, fast, and fair. Having now produced ...

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Pinterest Content Marketing Mastery w/ Cynthia Sanchez | #102 CWP

pinterest content marketing mastery

Struggling to develop a Pinterest content marketing strategy? This week on the Content Warfare Podcast, episode #102, we learn Pinterest content marketing mastery from expert, Cynthia Sanchez. In this deep dive into Pinterest, Cynthia explains everything we need to know dominating this opportunity rich social media network. We know Pinterest is a monster when it comes to traffic generation and brand awareness, but how the heck do we make it happen? Cynthia is going to teach us how, (or at least put us on the path to success). Here's what we discuss: How to optimize your Pinterest Pin Board for Google Search How to ...

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13 Ways to Become a Better Professional Speaker

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Want to learn how to become a better professional speaker? On this episode of the Content Warfare Podcast, we take a deep dive on what it takes to become a better professional speaker. Specifically, we discuss 13 methods I've learned over the course of the last four years, speaking at more than 20 events a year, to deliver more value at each event. I've wanted to do a show on speaking for awhile, but to be honest, until recently I wasn't confident enough in my own abilities to give advice on how to become a better professional speaker. On the flight home from Las Vegas after presenting to an amazing group of pet sitters, ...

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Caleb Wojcik on the Secret to Effective Video Marketing | #100 CWP

content warfare podcast

Would you like to learn the secret to effective video marketing? On this episode of Content Warfare TV we're joined by Caleb Wojcik, the DIY Video Guy, for deep dive on video production and effective video marketing. Caleb has been involved in some of the highest quality video marketing production I've ever seen, including work with Pat Flynn, as well as Chase Reeves and Corbett Barr, his former partners at Fizzle. Caleb provides his email subscribers with incredible insights on how to create powerful DIY Video for use in their business. Video is an extremely powerful marketing tool if done right... ...find out how ...

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A Radically Honest Take on Content Marketing Success | #99 Content Warfare Podcast

content warfare podcast

After a month away from the Content Warfare Podcast, we return with a vengeance in one of the most honest, radically honest take on content marketing success I've ever shared. I missed you guys... had to come back with something a little more personal. Though other obligations have kept me away from Content Warfare, my hands haven't idle. In this relatively short, 35 minute episode we talk about the hard truth of content marketing and the importance of understanding your content marketing superpower. Here's what we get into: 1) LinkedIn Publishing - Does the recent announcement from LinkedIn reaffirming that user's own ...

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