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In episode #19 we are joined by Gregory Ciotti from Sparring Mind and Help Scout to discuss copywriting, psychology and what motivates people to buy our products and services.
Greg is regarded throughout the Internet marketing community as a foremost expert in how psychology and human behavior can be applied to content marketing and online business to increase conversions.
…and we all need more conversions in our business.
Among other things Greg give us his “Toilet Paper Strategy” for driving engagement with content marketing and increasing social shares. He also drops some copywriting strategies that allow us to tap into consumers desires and expectations that ultimately lead to more sales.
“Use verbs… adjectives just prop-up fluff.” {click to tweet this}
Connect with Gregory Ciotti on Twitter at @GregoryCiotti
Resources discussed in this episode:
- Help Scout Blog
- Freelance Marketing 101: Creating a “Magnetic” Freelance Business
- 7 Scientifically-Backed Copywriting Tips
- The 50 Best Social Psychology Books on Persuasion, Influence and Understanding Your Brain
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Here’s to winning the battle for attention Online!
Hey Ryan,
Great podcast. I have no idea how this is the first time I’ve heard of Gregory.
I completely agree with creating higher quality deeper content much less frequently than creating posts multiple times a week that are not that great, especially when you don’t have a large audience.
Awesome podcast. It was very persuasive.
- Mark T.
Great interview, Ryan – been a sparringmind subscriber for a while now and am a big fan of how psychology and these kinds of principles apply to business.
Jason Anthony wants you to check out… Are You Taking The Lead In Your Personal Life?
Greg did a great job. It was such a pleasure to have him on. He packed a ton of great information into this episode.
Thanks for stopping by dude.
Hanley