Making an Impact with Larger Bodies of Work with Srinivas Rao | #17 Content Warfare Podcast

content warfare podcast
In episode #17 we’re joined by Srinivas Rao of The Skool of Life and BlogcastFM to talk about his experience creating larger bodies of work and the impact these projects have had on his success.

Specifically I wanted to talk to Srini about his newest project the Small Army Strategy {purchase your copy}, a manifesto on turning fans and followers into fanatics and friends for life.  I had a chance to read a draft version of the Small Army Strategy and was floored by how much value was contained in just forty pages of text.  But what really interested me as a content marketer was Srini put a price tag on it of only 99 cents.

I wanted to better understand his thought process on creating “Larger bodies of work” that aren’t meant to generate serious income.

Why take the time to write something if not for income?

Srini’s answer… One word, “Impact.”

I encourage you to connect with Srini on Twitter at @BlogcastFM.

In this episode you’re learn:

As well as lots of other great insight on creating impact online.

I’d also encourage you check Srini’s other published work:

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Here’s to winning the battle for attention Online!