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Becoming a Facebook Master Guru in Only 17 Months with Jon Loomer | #15 Content Warfare Podcast

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Content Warfare PodcastIn episode #15 of the Content Warfare Podcast we’re joined by Jon Loomer {Visit his blog}, who in only 17 months went from laid off to Facebook Master Guru to being named one of the Top 10 Social Media blogs on the Internet by Social Media Examiner.

{Not to toot my own horn but I scheduled this interview before he became a recognized social media celebrity}

Discussed in this Episode

I was very excited to talk with Jon for two reasons:

  • He is as knowledgeable about the technical aspects of marketing on Facebook as anyone online,
  • He built is social media blog and consulting business from zero to kick-ass in only 17 months.

What We Learn from Jon

First we learn about Jon’s experience in Fantasy Baseball and the NBA and how those opportunities helped him achieve the success he’s living today.  These experiences provided the baseline of expertise that Jon leveraged to create his social media consulting.

Second we get into some deep, technical Facebook advertising techniques such as promoted posts and Facebook ad conversion tracking. Two tools, if used correctly, that will greatly increase our effectiveness marketing on Facebook.

You can connect with Jon Loomer on Facebook here.


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Here’s to winning the battle for attention Online!

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About Ryan Hanley

Ryan Hanley is founder of Hanley Media Lab, an advanced content marketing agency helping companies grow their audience, to grow their business. He is also the creator of one of iTunes top content marketing podcasts, Content Warfare TV.

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  • Adil

    Nice podcast ryan.

    Very inspirational story plus very effective discussion between you two.

  • http://www.jasondmulholland.com/ Jason Mulholland


    Very interesting episode. Made me start to appreciate Facebook as more than just a place to share pictures of kittens and puppies. I’ll definitely have to check out Jon’s site.

    In regards to Facebook, you made an interesting point – the Friends of Friends option has brought negative feedback. I recruit therapists, and was excited about the potential of Graph Search, to find friends of friends and reach out to them. (I have friended a lot of therapists that work with us) I haven’t reached out yet, but wonder if that too would bring the same negative feedback. Thoughts?

    Thanks for the book – received it over the weekend and snuck in the first few pages last night. I think it’ll be a good read, and lots of value. I’ve enjoyed connecting over the past year, and look forward to the book.

    What do you think of keeping the book in your community? I wouldn’t mind mailing it off to the next warrior when I’m done.


    • http://www.ryanhanley.com Ryan Hanley


      Amazing idea dude… Love that. Let’s do it.

      I would in general NOT use the Friends of Friends option unless you have a really valuable, very unintrusive offer… but even then I’d steer clear.

      As far as graph search goes there is still a lot to learn.

      All the best my friend


  • http://www.keithrlaskey.com Keith Laskey

    Fantasy Baseball. Hanley, I put in a request for a weekly podcast on fantasy baseball with you and Jon Loomer for all of us that share the love.

    This episode comes at a good time for me. I STRUGGLE to get engagement with my page. Unless I’m posting about my kids, there seems to be zero interest in what I’m doing. Also, I’m having trouble even getting the word out about the page. My own brother, who is an agent and sits 5 feet from me, doesn’t like the page!! I’m very close to abandoning it altogether even though I know that is not the smart thing to do. I’ll be keeping a close eye on Jon’s blog and will hopefully get this thing turned around.

    Last thought…you mentioned the first thing you do when you go to a blog is go to the “About” page. That small comment was very helpful. I’ll be addressing that page on mu blog as soon as possible.


    • http://www.ryanhanley.com Ryan Hanley


      I always want to know what people are about… To me, it’s the person that makes the topic interesting not the topic that makes the person interesting.

      If I had time for another podcast I would do a Fantasy Baseball podcast. I love the MLB.

      Don’t give up your page… Don’t do it. Just don’t.


  • http://www.rightmixmarketing.com Tom Treanor

    Awesome podcast – you really upped your game in this one. I like the deep dive into a specific topic to really flesh it out. Jon – thanks for the info on custom audiences (for Facebook advertising). I’m going to use that today!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Tom… It’s definitely an art form moving with the conversation and keeping it casual and fun while at the same time delivering value to the listeners… Won’t say I have it yet after only 15 episodes but hopefully getting better with each one.

      Appreciate the feedback,