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For episode #11 of the Content Warfare Podcast I’m most honored to have Danny Brown join me to discuss a topic he’ll soon be releasing a new book on, Influence Marketing (pre-order on amazon).
“Influence marketing is about getting beyond social scoring to what really impacts a brand.”
Danny lends his awarding winning marketing expertise with some amazing insight.
We talk about:
- How to create influence
- How to manage your own influence and
- How to measure brand influence.
This is what we’re all trying to do as marketers. Influence our audience to take action. Yet some people and brands no matter how hard they struggle to influence their audience at all… Why?
Danny and I get into this and much more (including a bit on Google+) in episode #11 of the Content Warfare Podcast.
Danny was also kind enough to give a new blogger a chance and published my 2nd ever guest post titled:
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Here’s to winning the battle for attention Online!
Hey Ryan,
Well I didn’t know you had Danny! Have downloaded and will be listening tomorrow. Looking forward to someone who knows about influence.
Craig McBreen wants you to check out… Thinking of a Site Redesign? STOP and Take a Look at These Blogs
Dude, that was me on the phone, telling you about this podcast, and you kept hanging up on me and mumbled something about damn telesales!
I love that you’re cold calling people about the podcast! That’s serious promotion…
There were rumblings that the Canadian government took a hit out on me for breaking the No Call law…
Hi Ryan,
What an exciting podcast with one of the hugely influential online marketers around. I found the discussions on Google+ particularly interesting, although I think what you get out of the site depends greatly upon the kind of community you are building.
Hi Heather,
Thanks for the kind words and glad you enjoyed the show. It’s true, conversations and communities come from what you put in. I just found it was taking too much of my time for the wrong kind of audience in the early days of G+ – and I really don’t get excited by geeky boy tech talk.
Cheers, miss!