“Influence marketing is about getting beyond social scoring to what really impacts a brand.”
Danny lends his awarding winning marketing expertise with some amazing insight.
We talk about:
- How to create influence
- How to manage your own influence and
- How to measure brand influence.
This is what we’re all trying to do as marketers. Influence our audience to take action. Yet some people and brands no matter how hard they struggle to influence their audience at all… Why?
Danny and I get into this and much more (including a bit on Google+) in episode #11 of the Content Warfare Podcast.
Danny was also kind enough to give a new blogger a chance and published my 2nd ever guest post titled:
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Here’s to winning the battle for attention Online!