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In episode #10 of the Content Warfare Podcast we’re visited by Tom Treanor of Right Mix Marketing. Tom is a master of content marketing and so it was no surprise to me that he delivered some amazing ideas and strategies on how to take your content marketing game to the next level.
Specifically we address:
- Content creation techniques,
- Content marketing vs blogging,
- How to build a content marketing strategy and,
- The most effective types of content to create.
Tom also gets into How to become the Champion of your Vertical, which we just stumbled upon over the course of the conversation. When Tom says champion what means is creating such valuable content that your competitors begin to reference and link to your website.
A thought out content marketing strategy executed properly creates a sphere of influence around your business. Consumers, competitors and the media begin to believe that you and your business are the foremost expert in your industry vertical because you’re willing to hit publish.
This scenario has played out many times with many different businesses… But you have to have a plan and you have to hit publish.
Tom Treanor gives you a great start here in episode #10 of Content Warfare Podcast. Listen and enjoy!
Items Discussed in Episode #10
- Tom’s web course Fast Easy Blogging
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hi Ryan, not sure why, but with this podcast, I can only hear your voice. The rest is silence.
Could you double check the file please?
Codrut Turcanu wants you to check out… Why I Spend (At Least!) 3 Hours Before I Write A Short E-mail, Article or Blog Post
Hey Ryan,
What are the two infographic creation tools you mentioned in passing? Loved this interview! Thanks for introducing me to Tom and his works.
Jason
Thanks dude… One is http://www.piktochart.com
And the other is http://infogr.am/
I’m working on concepts for an infographic now but haven’t come up with something solid yet.
Let me know what you think.
Thanks Ryan,
Checking these out now. Looking to show how we recruit therapists that work with us – i.e. mostly through referrals. Trying to emphasize the quality of that.
I was thinking a “family tree” if you will, but will see what I can find!
Jason
I like that idea… Let me know how it works out… Infographics have an incredible share percentage…
Hi Jason,
I’m glad you enjoyed the podcast and check out those infographic tools!
Tom
Enjoyed this one. Great insights. Love the distinction between content marketing and blogging. Thanks.
Thanks Brent… Tom would be a good resource for you to keep your eyes on.
Hi Brent. I’m glad you liked it. That distinction triggered my most recent post as well. I’m running into so many directionless blogs these days from companies of all sizes.. Thanks for the comment!
Tom Treanor wants you to check out… The 7 Dysfunctional Blog Types: Is Your Company Blog Suffering?
Ryan,
Thanks for including me in your podcast. It was really great to talk about content marketing (and content warfare) with you!
Tom Treanor wants you to check out… The Five Basic Obstacles to Every Sale
Tom it was my pleasure. Thanks again.