Content Warfare Book
How to find your audience, tell your story and win the battle for attention online.
About Content Warfare
There is a battle taking place online every day. It’s not a fight for the fate of the world… just the future of your business. A battle fought with content. A battle far too many businesses are losing. This is Content Warfare. We’re here to win the battle for attention.
For too long, I’ve watched successful offline companies step into the digital world and implement traditional interruption marketing strategies with boring content and gimmicky sales funnel techniques.
These techniques may have worked in 1999, but this 2014. The digital world and the consumers in it have evolved. The online and offline worlds are converging. We can no longer be one thing in the physical world and another online.
Connected Generation consumers want to know who the human is behind the corporate logo. Content, in the form of media such as blog posts, video, podcasts and images, allows us to tell our story and connect with our customers in ways that were impossible 15 years ago.
We must be authentic, transparent and honest. Abstract concepts, but when harnessed with quality content creation, yield incredible results.
What People Are Saying
“You’re not entitled to online success, but you CAN create it for yourself. Content Warfare is full of truth and tough love. It’s the battlefield playbook for winning the war of information.”
Jay Baer, New York Times best-selling author of Youtility
“Here’s what I love about Ryan Hanley — his urgency. His urgency to learn, to teach, to succeed. That quality explodes from this book like a rocket.”
Mark Schaefer, Author of Social Media Explained and The Content Code
“If you want to create content that stands out in this noisy world and that delivers results for your business, study Ryan’s new book.”
Michael Stelzner, Founder, Social Media Examiner
“If you’re serious about having you and your business stand out in an incredibly noisy world, and you are willing to take a hard look in the mirror while so doing, then read Content Warfare today. It’s that simple.”
Marcus Sheridan, CEO and Founder, at The Sales Lion
“Content Warfare is the best content marketing book of 2015. If you do business online, buy this book. Now.”
Tom Morkes, CEO of Insurgent Publishing