I studied 21 world-class content marketers for over a year. Here’s what I learned…

content marketing thought leaders

The following list of 15 content marketing thought leaders are the best in the game. From each, I’ve distilled one detail which separates their work.

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Starting a Podcast: 7 Things I Wish I Knew Before I Published My First Episode

Podcasting is Having a Moment

Starting a podcast? Before you hit publish, learn the 7 things I wish I knew before I published my first podcast episode.

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Boring Questions, Boring Podcast: How the Best Interviewers Stand Out

boring podcast boring questions

Is your podcast boring?I’m being serious.Are you asking the same boring questions every other podcast host asks? If so, it stops today.

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5 Practical Trends in Brand Content Marketing for 2016

5 practical trends in brand content marketing

It’s time for 2016 brand content marketing trends. January brings a sense of hope, a fresh start. Get them here…

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The Art of Professional Content Marketing

professional content marketing

Here we learn how professional content marketing can grow your business for the long-tail… Read it here.

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The Four C’s of Beginner Content Marketing

Beginner Content Marketing

Beginner content marketing is the foundation of success online. In this article learn the four C’s of beginner content marketing to grow your business.

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5 Content Marketing Tactics the Connected Generation Can’t Resist

content marketing tactics

Content marketing tactics… at each of the last three presentations I’ve given on content marketing an audience member has asked the same question…

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The Psychology of Growing Blog Subscribers (Why Drivers Choose Infiniti Over Ford)

The Psychology of Growing Blog Subscribers

Most bloggers who’ve realized any level of success will attribute more than a small portion of that success to growing blog subscribers.

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Your Business is Not Ready for Self-Syndication

self syndication

Your business is not ready for self-syndication. Content marketing always begins on property we own. But that might be changing…

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Maybe the Blog Isn’t Dead. Maybe.

maybe the blog isn't dead

Goal of blogging: Make it easy for our audience to consume our work in the ecosystem they prefer. Maybe this is why the blog isn’t dead…

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Why Digital Marketing is Still a Mystery to the Insurance Industry (and how to fix it)

insurance industry digital marketing

I get frustrated by insurance industry digital marketing strategies because digital marketing is still a mystery to insurance industry professionals.

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