Content Marketing: Creating Content to Grow Your Business

content marketingLooking to grow your business online?
 
Content marketing is the solution.
 
Everyone... and I mean everyone knows that content marketing is the solution to growing your business online.
 
The problem is content marketing takes work... and most people don't want to do work.
 
They want easy.
 
So if you're looking for "Easy" content marketing strategies than this is NOT the proper resource for you.
 
...but if you're looking simple, straight-forward and completely effective content marketing strategies than you've come to the right place my friend.
 

Content Marketing Strategy

Sick of reading content marketing articles filled buzzwords and bullshit?
 
I certainly am.
 
That's why I wrote the Content Marketer's Guide to Blogging (Free eBook) and give it away for free. I couldn't read another "Expert's" advice and find myself more confused than when I started...
 
...and I have a pretty good feel for this stuff. So I can only imagine what is happening to marketers and business owners who are just beginning.
 
Here's the deal:
 
"A quality content marketing strategy consistently attracts qualified new leads to our website using education, entertainment and/or inspiration."
 
Teach them how to do something.
 
Tell them a story.
 
Be awesome.
 
That's it. Doesn't matter if it's using video, audio, images or text. Doesn't matter how good a writer you are. Doesn't matter what you look like. Doesn't matter who you know. Doesn't matter how much experience you have.
 
You must give yourself permission to start...
 
...then put in the work and dare to be first. Content marketing forces us to become a leader in our business, in our industry and in our community.
 
It's so simple, but it's NOT easy.
 
Here are two resources I think will help in addition to the articles you'll find below:
 
- The Basic Principles of Content Marketing and SEO to Generate Inbound Leads - Slideshare
 
- Content Warfare and the Battle for Attention - JonLoomer.com
 
The articles below are my brain dump on successful content marketing... enjoy.
 

7 Ways to Fail at Content Marketing

7 Ways to Fail at Content Marketing

This isn't one of those feel good posts on content marketing. This is a post about failure... ...or rather the ways that we fail at content marketing. Why write a post on content marketing failure? Who wants to hear about failure, right? Failing at something sucks. Failure also is an incredible way to learn and grow at our craft. Especially when learning from someone else's failure. Because the truth is, failure is a very real, very possible, maybe even probable outcome for marketers and business owners who begin content marketing. Content marketing isn't easy and isn't a game. But done correctly, content marketing ...

Continue reading "7 Ways to Fail at Content Marketing"

How to Create Compounding Brand Value Like a True Dividend Investor

compounding brand value

In trying to understand the why and how of content marketing, it can be useful to occasionally look through a different set of eyes. Today those eyes are that of a dividend investor. This article isn't going to debate the merits of dividend investing, investing in the stock market in general or the state of the US or global economy, but rather the prevailing concepts that attract investors to companies which pay a dividend and what we as content marketing professionals can learn from their beliefs. Why Are Investors Attracted to Dividends? Before we get too deep into today's discussion let's establish exactly what a dividend ...

Continue reading "How to Create Compounding Brand Value Like a True Dividend Investor"

When the Work Begins

WHEN THE WORK begins

"The workout begins when you get tired." I've heard this five days a week, every week, for the last three months. These are the words of my p90x instructor. Its this mantra which separates p90x from every other workout program. The sequence of exercises is designed to exhaust your muscles before reaching the most advanced moves of the workout. You're tired before you attempt the most tiring exercises in that days program. My instructor has a knack for knowing the exact moment we want to quit. We're tired, sweaty and breathing hard. Without him, we'd all be back in the locker room already. It would be easy to ...

Continue reading "When the Work Begins"

The Rogers Innovation Curve and Emotion Driven Audience Building

EMOTION DRIVEN AUDIENCE BUILDING

Are you building the right audience? On the Rogers Innovation Curve, the first 2.5 percent of people a known as the "Innovators." These are the people who are completely in tune with what you're doing. They simply do not have any other choice than to buy. You, your business, and your product provide an outlet for their self-expression. The emotional connection produced by the Product Market Fit can't be captured in features or characteristics. The natural desire your Product Market Fit audience feels for your product comes from someplace deeper. They feel it in their guts. That feeling drives both their commitment to ...

Continue reading "The Rogers Innovation Curve and Emotion Driven Audience Building"

How to Build an Audience of True Believers

build audience true believers

NOTICE: This is an excerpt from my new book Content Warfare: How to find your audience, tell your story and win the battle for attention online. Order your copy today! As the web evolves, it's only natural for web use to become less mechanical. Marketing tactics such as search engine optimization, social media distribution, email capture and sales funnels will lose their current glitz and glamour, and take their place alongside all the other marketer's tools. Much like swinging a hammer is a mundane necessity for carpenters, likewise the tactics of marketing your business online will seem mundane as well. In many ways, ...

Continue reading "How to Build an Audience of True Believers"

Staring Down the Barrel of Writer’s Block and Dodging the Bullet

writers block

Have you ever sat down to write and your fingers wouldn't move? The ideas are there, waiting in your brain. Your notes are ready. You've got a great headline. Your office is even quiet for once. The setting couldn't be anymore perfect for you to craft a meaningful, thoughtful, valuable piece of content your audience will enjoy. Except nothing happens. Nothing. This isn't how it's supposed to work. The words are just supposed to come to us. I have the knowledge inside me, why isn't my internal librarian pulling the proper sources? Where are the words? Why aren't my fingers moving? Then we really start ...

Continue reading "Staring Down the Barrel of Writer’s Block and Dodging the Bullet"

The LinkedIn Publishing Platform is Cool Until Everyone Has It

LinkedIn Publisher Platform

Are you using the LinkedIn Publishing Platform? No... Why not? It's the "Definitive Professional Publishing Platform," according to LinkedIn. Current "Influencers" and users with access to the platform have shared rave reviews of their success attracting attention to their articles. ...and that's great. For them. But what happens when everyone has access to publishing capabilities? It's not going to be as cool anymore. Have you ever heard of scarcity? The LinkedIn Publishing Platform is currently available to 25,500 users out of 277 million active users. Only 9/100 of 1% of active LinkedIn users can ...

Continue reading "The LinkedIn Publishing Platform is Cool Until Everyone Has It"

7 Simple Tips For Creating Valuable Content Every Day Your Clients Actually Want

valuable content

Would your business grow with more content? Maybe... Would your business grow with more VALUABLE content? Probably... Would your business grow with more content VALUABLE TO YOUR CLIENTS?  Yes. Derek Halpern will tell you, (and I agree), most bloggers and business owners create way too much content. However, I don't feel it has anything to do with the frequency. Frequency of publishing is NOT a variable in the equation of content value. Most bloggers and business owners create way too much self-indulgent, self-oriented content. Here is where the problem lies. We create content valuable to us and our business and ...

Continue reading "7 Simple Tips For Creating Valuable Content Every Day Your Clients Actually Want"

Profanity, Renegades and the Audience that Pays

profanity

When does an edgy brand keep you from growing your business? Last night I asked a simple question on Google Plus in an effort to crowdsource some opinions on a debate I was having with a friend over the future of my Content Warfare brand: Is the term "Bullshit" unprofessional?" What I didn't expect was the over 60 comments in first hour after posting. What was even more surprising was how polarized the responses were, with staunch, dug-in opinions on both sides. Some argued that the term "Bullshit" was debilitating to a brand because it limited it's spread as many people are turned off by profanity. While others, even more ...

Continue reading "Profanity, Renegades and the Audience that Pays"

Why Following Your Favorite Blogger’s Formula Will NOT Lead to Success

favorite bloggers formula

I can't give you the formula to success. I can't tell you what to say, write or create. No one is going to hand you a script containing the exact words to attract your perfect audience, your perfect subscriber, your perfect customer. You won't find the script in any $99 PDF download. You're not going to find the script in a book or a newsletter or YouTube video. There isn't a content marketing, copywriting or storytelling professional on the web that can hand you the script for success. Truthfully, I hope a script isn't what you're searching for... if it is, then you're wasting a lot of time. Stop searching for ...

Continue reading "Why Following Your Favorite Blogger’s Formula Will NOT Lead to Success"