Goal of blogging: Make it easy for our audience to consume our work in the ecosystem they prefer. Maybe this is why the blog isn’t dead…
Content Marketing: Creating Content to Grow Your Business
Looking to grow your business online?
Content marketing is the solution.
Everyone... and I mean everyone knows that content marketing is the solution to growing your business online.
The problem is content marketing takes work... and most people don't want to do work.
They want easy.
So if you're looking for "Easy" content marketing strategies than this is NOT the proper resource for you.
...but if you're looking simple, straight-forward and completely effective content marketing strategies than you've come to the right place my friend.
Content Marketing Strategy
Sick of reading content marketing articles filled buzzwords and bullshit?
I certainly am.
That's why I wrote the Content Marketer's Guide to Blogging (Free eBook) and give it away for free. I couldn't read another "Expert's" advice and find myself more confused than when I started...
...and I have a pretty good feel for this stuff. So I can only imagine what is happening to marketers and business owners who are just beginning.
Here's the deal:
"A quality content marketing strategy consistently attracts qualified new leads to our website using education, entertainment and/or inspiration."
Teach them how to do something.
Tell them a story.
That's it. Doesn't matter if it's using video, audio, images or text. Doesn't matter how good a writer you are. Doesn't matter what you look like. Doesn't matter who you know. Doesn't matter how much experience you have.
You must give yourself permission to start...
...then put in the work and dare to be first. Content marketing forces us to become a leader in our business, in our industry and in our community.
It's so simple, but it's NOT easy.
Here are two resources I think will help in addition to the articles you'll find below:
- The Basic Principles of Content Marketing and SEO to Generate Inbound Leads - Slideshare
- Content Warfare and the Battle for Attention - JonLoomer.com
The articles below are my brain dump on successful content marketing... enjoy.
I get frustrated by insurance industry digital marketing strategies because digital marketing is still a mystery to insurance industry professionals.
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