This creates an opportunity for anyone who targets hidden long-tail keywords, as there is significantly less competition and making it much easier to rank for.

In considering our own content marketing success (or lack there of) it’s easy to look those who’ve achieved at the highest level and wonder why we weren’t chosen.

Storytelling is embedded in our DNA. Before human beings were putting their stories on cave walls, they were passing along survival strategies through stories.

Creating more content for your business or brand or mission has nothing to do with making time or coming up with new ideas. You simply have to write.

Forget about sales funnels, pay-per-click advertisements and long landing pages filled with bright yellow highlighted copy… This is how selling online works.

Authenticity in professional content marketing is selling the human in your business to the humans buy from your business. Learn how here…

These organizations believe that by applying old advertising to new media they can continue their success. I call this lipstick on a pig marketing..

Even if you take all five of the methods listed above to heart and embrace them fully, at some point in your content creation journey you’re going to want quick.

This is the second letter in a series on Professional Content Marketing. Anyone who is ever tried to sell a nonbeliever on content marketing…