Content Marketing, Google+ Communities and Becoming an Authority Online

google+ communities

Today is the day. As of today, as of this moment, this exact moment, you need to be using Google+ as part of your inbound marketing strategy.

You don’t like it…

You don’t understand it…

Your clients aren’t there…

You don’t have time for another social network…

…I don’t care.

google+ communities

If you place any value on the guidance I give through this blog please believe me that Google+ is a necessary and vital piece of your content marketing strategy.

Unlike Facebook which was built for relationship building… Google+ was built for content creation.  The format of posts, the ability to share posts within Google+, the comment structure and the quality media display capabilities make Google+ a powerful content marketing tool.

The reason that most people don’t like Google+ at first glance is that it’s NOT built for easy relationship building.

That’s not to say that you don’t build relationships on Google+.

Google+ Communities

Google+ Communities are quickly becoming conversation hubs for people of all industries to exchange ideas, best practices, ask questions and share media.

I formed the Insurance Inbound Marketing community with a few other insurance professional professionals I respect.  We now have a group of 47 insurance professionals that mastermind on marketing concepts all week long…

We share articles, we discussion best practices and in general support each others work and ideas in effort to help everyone grow.

Google+ is working towards becoming a community based social network without the boundaries of geographical constraints.

I know… I know…

This has been done before. (see Facebook group pages)

The difference is the user interface. It’s easy. It makes sense. It encourages conversation and relationship building.

Here’s a live example of our Insurance Inbound Marketing community and a few more of my thoughts on Google+ Communities:

{click here if you can’t see the video}

Google and Becoming an Authority Online

Purists will say that all you need to worry about in regards to becoming an authority online is creating awesome content

…and though I wouldn’t disagree with that argument I do think it’s prudent to feed the monster that determines who’s content actually gets seen… Google.

Just because you used the Google Keyword Tool to fish out high traffic keywords doesn’t mean your content can’t still be awesome.

You don’t have to wait for an epiphany…

You don’t have to wait for inspiration…

You don’t have to wait for your muse to brush your shoulder…

Create great, epic, awesome content…

Yes.  Absolutely. A must.  Eventually you create great, epic, awesome content long enough and you will most likely become an authority.

Create great, epic, awesome content and play Google’s game…

You will WITHOUT A DOUBT become an authority.

That means spending time on Google+, joining and engaging in Google+ communities, adding the Google Authortag to your blog and website, and encouraging your blog readers to share your content within Google+.

{You can learn how to share content correctly in Google+ here.}

Becoming an authority online isn’t easy, but it is important.

When you become an authority in your industry online people seek you out…

…they link your articles

…they interview you

…they ask you to come speak at their event

…they try to duplicate your every action

…they always want to know what you think.

Becoming an authority online gives you security.

It’s not about ego.

It’s not about selling books.

It’s not about winning awards.

Becoming an authority online is about securing the future of your brand and your business.

That’s why we using content marketing and that’s why we play Google’s game and use Google’s products…

…to become an authority and secure the future of our business.

To do this, you must start using Google+.

Once using Google+, join some Google+ Communities.

I am Ryan Hanley and if you enjoyed this article you’ll love the Content Warfare Newsletter, get it here.

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About Ryan Hanley

This blog was created to help brands grow their audience, to grow their business. When I'm not writing, podcasting or creating the videos you'll find on this site, you'll usually find me watching baseball with my son Duke and a cold beer in my hand.

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  • http://lesdossey.com Les Dossey

    Well said Ryan. I’m swimming in the deep end of Google plus and I’m loving it. I’ll be sharing this post within several of my communities. Keep up the good work. #googlepluscommunities

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  • http://inspiredmagz.com/ Jason

    Google Plus is perfect for local searches and communities. Like you said, Google Plus was not liked at the first glance. But it is slowly gaining the importance.

  • http://www.ryanhanley.com Ryan Hanley

    Codrut,

    That doesn’t doesn’t sound right, I created a new Gmail account for my insurance business the other day… So it’s definitely possible.

    You might want to reach out to Google about it.

    Hanley

  • http://www.creativebloggers.net RobG

    Hello Ryan great post my friend, I have been using Google+ sense they were in the beta stages and love it. I recently also create a community for people that love using WordPress.

    I think is was a great idea for Google to add this so we can focus or things we have more concerns about, so far it seems to be doing ok so I would have to give Google a plus for starting them. Thanks so much for a great read my friend.

  • http://www.ryanhanley.com Ryan Hanley

    Codrut,

    I definitely have more Google/Google+ articles coming out because I truly believe it to be a powerful relationship and conversation building tool for businesses and marketers…

    Retail consumers may not be there in large numbers but that doesn’t mean we should ignore the platform…

    Thanks

    Hanley

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  • http://www.sarkemedia.com Sarah Arrow

    Yeah, what took Google so long?
    I have always prefered G+ to Facebook, but having a teen means I need an FB account to communicate with her from time to time. When will google allow 13+ years on the site so I can avoid FB totally?

    • http://www.ryanhanley.com Ryan Hanley

      There are already too many adults on Google+ for teens to every pick up the network I think…

      I love how Google+ integrates with email as well.

      Thanks!

      Hanley

  • http://success.grownupgeek.com Rand B. Wilson

    +Ryan Hanley, I cannot agree more! I poopoo’d G+ as long as I could but after some arm-twisting I finally started using it mainly for Authorship/Author Rank. I quickly realized that is becoming and _will be_ very important as time goes on.

    It is also the _best way_ I have found for forming relationships and actually learning/sharing ideas.

    • http://www.ryanhanley.com Ryan Hanley

      Rand,

      What has been your experience with Authorship? Have you seen an increase in traffic at all from using the Authorship markup? I don’t have any solid numbers right now, but I know from my own Search User experience that I click on articles with Authorship tag before those that don’t….

      Hanley

  • http://www.nationalonlineinsuranceschool.com Michael

    Thanks for the post! Your Insurance Inbound Marketing community on Google+ is how I originally found my way here a few months back. I believe Google+ is an important addition to a company’s social media not only because it’s another place where it can establish authority, but for future SEO ranking in the number one search engine… Google. For search engines, social capital will continue to establish a company’s relevance for its niche as well as play a strong role determining its page ranking. Would you agree?

    • http://www.ryanhanley.com Ryan Hanley

      I completely agree!

      Search engines are trying to deliver the most relevant search results and social media and what happens in social media plays too big a role in the lives of consumers for it NOT to be considered.

      Even if you’re just playing the long game with Google+ it’s worth being there.

      Thanks for sharing!

      Hanley