Marketers are quick to jump to the “what” and “where” of social media marketing, but they are often late on answering “why.”
Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time?
Answering these questions and how they relate to our content marketing efforts is why I asked Merlin to join us on the podcast today… and Merlin doesn’t disappoint.
Connect with Merlin on Twitter here: @MerlinUWard