Chris Ducker on Entrepreneurship and Building the Business of You | #137 CWP


In the digital age, YOU are the business.

In this episode of Content Warfare Live, we’re joined by the great Chris Ducker for a discussion on entrepreneurship and building the business of you.

Chris recently launched a new type of entrepreneur-based online community called Youpreneur.

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Learn why Chris believes responsibility is one of the most important characteristics an entrepreneur can master.

Additionally Chris explains how and why we need to create “Marketing as a Magnet.” Marketing as a Magnet is the idea that each piece of marketing we put out into the world is specifically designed to attract only the target audience you wish to serve.

My new book Content Warfare explains this type of audience as True Fans.

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