Ryan Hanley

author, speaker, marketing geek

A Brand New Form of SEO that Radically Increases Search Traffic

brand new form of seo

We all want more search traffic to our blogs and websites.

Search traffic tends to be first-time visitors actively looking for a solution to a problem.  And hopefully that solution is whatever it is we sell.

Whether you’re a small business with on Online presence or hardcore Internet marketer we all want more search traffic.

So how do we get more search traffic?

SEO… Search Engine Optimization that’s how.

But SEO can get very complex.  There are teams of people much smarter than you and me working at sites like Search Engine Journal and SEOMoz (both in my Google RSS Reader) cranking out new ways to better optimize a website for SEO.

Staying up with latest SEO tactics is literally a full-time job.

Radically Increase Search Traffic

See, I’m no different from you.  I’m just a blogger… Doing my best to attract eyeballs, build relationships and pay the bills (I’m also trying to revolutionize the way independent insurance agents leverage new technology and digital tools in order to win back market share from direct writers… But that’s a different post).

You can’t pay the bills without strong relationships and you can’t build strong relationships without eyeballs on your website… So I need search traffic too.

But who the hell has time to learn all this SEO stuff?

Even if I did have the time it’s wicked complex and constantly changing so I feel like once I did figure it out I’d have to relearn it all because Google decided it wanted to run out a new animal name in front of the word Update…

It’s hard enough creating great content for this blog how am I supposed to radically increase my search traffic if I don’t have the time to understand SEO and I’m too cheap to pay someone to do if for me?

Actually… That’s kind of a rhetorical question because I have no idea what you would do… But what I did was create my own form of SEO… because I roll like that.

It’s called:

“Just Be Awesome SEO”

What is Just Be Awesome SEO all about?

Well it’s really very simple… All you need to do with this new form of SEO is BE AWESOME… Just be awesome and people will find you.

It was Corbett Barr of ThinkTraffic.net that said… “Write Epic Shit.”

And he was right.

Epic. Awesome. Amazing. Whatever you want to call it the concept is the same.  You can “Tip” and “Trick” all day long with SEO and sure you’ll see some success… maybe.

But you rock awesome for awhile and your search traffic go bonanza.

Why Does Just Be Awesome SEO Work?

just be awesome seo

Just Be Awesome SEO works because when you write awesome content people talk about you…

…they share your content with their friends and fans and connections and subscribers

…they write blog posts commenting on your awesome content

…they link back to your awesome content

…they quote your awesome content

…they add your awesome content to link directories with your key search terms attached

…they ask you to guest post some of your awesome content on their site.

When you harness the power of Just Be Awesome SEO all the little tricks of SEO just seem to happen.

Not magically though…  Magic only exists in movies.

When you’re content is awesome, SEO happens because the link-building and keyword stuffing and social sharing and all the Black Hat stuff you don’t tell anyone about…

All that stuff happens naturally over time as you build a dedicated and committed community of readers that think you’re The BOMB.

That is powerful SEO.

The Rub

I know you guys…

Some of you are like “Hell Yeah! Let’s go rock shit…” (I love you)

Some of you are like “Hanley… You’re such a hack with this nonsense…” (I love you too, but a little less than the people above… sorry I play favorites)

And some of you are like “I’m not awesome enough to practice Just Be Awesome SEO…” (I love you most of all because this stuff doesn’t come natural to you but working hard anyway and that says something about your character)

It’s the third group that I really want to pay attention to the next couple sentences I’m about to write.

It is a fact… A known thing that people know…


Believe that. When I write all the wacky shit I do on this blog it’s done with the understanding that someone, somewhere will find it to be awesome…

Your thoughts and ideas and the things you think are cool and the things you hate and all the other crap that is YOU… There is someone, most likely many someones, that think all that stuff is really awesome.

And they want to share your awesome content.

But you have to write it first.  You have to be your awesome self, talking about whatever it is that you talk about Online.

That’s when Just Be Awesome SEO really starts to work!

Let’s get more people practicing this brand new form of SEO that will radically increase search traffic…

Thank you and Good luck,

I am Ryan Hanley and this is Content Warfare.

SPEAK YOUR MIND: How are you Awesome Online? What makes your content shareable? How do you practice Just Be Awesome SEO?

About Ryan Hanley

I help make sales easy through content marketing. My work as a marketing strategist, keynote speaker, and Amazon bestseller author will help your business establish authority, attract an audience and grow revenue. Hire me to speak at your next event or grab a copy of my new book, Content Warfare.

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  • Good Inklings

    Great post, Ryan. How many tomes have we seen content that has all the right SEO but is flat and uninteresting? Being Awesome is what will truly build your business.

    • http://www.ryanhanley.com/ Ryan Hanley

      @goodinklings:disqus I agree. Awesome is a very relative term and will be different for everyone. The important part is striving to make the content relevant, educational and interesting all at the same time.

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  • http://inboundmarketingnj.com Jason Diller

    great post Ryan. really really great.

    just be awesome. exactly…

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Jason… Appreciate it buddy.

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  • http://www.mitprof.com John Ernest @ MIT Houston Texas IT Recruitment

    Yeah and you just gave us a good back rub for support. Thanks for sharing this, it really helps raise my self-esteem. If you want to be awesome, you should start being awesome to the eyes of a few. After that, strive to be awesome to a larger amount of people. You cannot be awesome to everyone at the same time, because you cannot please everyone. So focus on those that you can.

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  • http://effectivecoverage.com/blog/ Effective Coverage

    Great insight – we’ve been more worried about “The Rules” than about just writing killer content. It’s not all that hard to switch gears and give people content they’ll actually want to read. It feels kind of counter-intuitive for a awhile, but that’s OK. That just forces us to think harder about what we’re writing, and whether or not a real person would actually loan us their eyeballs for it. Our traffic has been trending up, but our average visit time is still in the 20 second range. Hopefully this strategy will help us fix that.

    • http://www.ryanhanley.com Ryan Hanley

      Thanks for stopping by…

      You keep producing amazing content and people will start spending more time… It takes effort and time and I know you’re putting in both.


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  • http://www.ryanhanley.com Ryan Hanley


    Thanks buddy… Appreciate you stopping by and sharing your thoughts and very much appreciate you promoting. It’s a different way of looking at things but hopefully helpful.

    Ryan h.

  • http://www.techbreach.net/ Arbaz Khan

    What should I say ???
    Awesome, Epic, Amazing ………………
    “Just be Awesome” article on “Just be Awesome” SEO.

    Great article. I love the way you presented each and every point in such a nice manner. Got much inspiration. I’ve always avoided doing SEO, just some basics and nothing. No hardcore SEO shit. Maybe that’s why I wasn’t getting search traffic.

    But now I’ll try to get some search traffic by applying some tips that hit my mind while reading “Just be Awesome” article 😀

    • http://www.ryanhanley.com Ryan Hanley


      Thanks for stopping buddy. Appreciate the thoughts and really glad you got some value. Let me know how Just Be Awesome SEO works for you!

      All the best,

      Ryan H.

  • http://www.guideandnews.com Ehsan @ GuideAndNews

    I didn’t know that we can increase the search engine ranking with our own awesomeness.
    I’m fully agree with you Ryan, If we write awesome content than people will start talking and sharing our content which is good for SEO.

    • http://www.ryanhanley.com Ryan Hanley

      It works brother… No doubt it works… And from what I’m seeing you do you’re already on the right path!

      • http://www.guideandnews.com Ehsan @ GuideAndNews

        Thanks Ryan bro,
        I’m really happy to hear from you that I’m already on the right path. Awesome!:P

  • http://www.campharrigan.com Scott Harrigan

    Awesomeness…good point. Lots of funny points but actually quite true. I’ll need to think more about it as my agency figures out our Social Media Strategy.

    Thanks Ryan!

    • http://www.ryanhanley.com Ryan Hanley

      Do YOU and you’ll do just fine… Good luck!!

  • http://www.thesaleslion.com Marcus Sheridan-The Sales Lion

    You make me smile Hanley. Well done sir.

    • http://www.ryanhanley.com Ryan Hanley

      Well that is the whole deal brother… Thank you!

  • http://www.vitalchats.co.za/ Wade Balsdon

    Ryan, I love the way that you write. You are honest and refreshing. You also do not give the impression that you are a kazillionaire. I find this post inspirational as all I need is to up my game and be my natural self. Thanks.

    • http://www.ryanhanley.com Ryan Hanley

      No doubt Wade… Up your game… by your natural self… Go kill it dude!!

  • http://help2getpregnant.com/feed Kate Brown Wilson

    Hello there I am planning to have my own home business soon, so I keep on browsing different sites to learn more and to gain knowledge that I can adopt, before all I know about SEO specialist, is they are the one responsible in raising one site’s reputation for example they are the one creating for back links,content, press release and many more, being an SEO is not an easy task we all know that, that is why we need to be awesome SEO like you have written in your. this is really true and must be follow for our success in our own endeavor.

  • http://www.brentmkelly.com brent Kelly

    Epic! I think your passion is on full display. Keep up the good fight!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks Bro… Could say the same thing about you!

  • http://www.revenuemonkey.com/checkout-3/?cmp=63e8df Steve Attarian

    Hey Ryan,
    I think you write “Epic Shit”
    Thanks for the content you provide.

    • http://www.ryanhanley.com Ryan Hanley

      Wow… Really appreciate that Steve! Thanks for stopping by.

  • http://www.rightmixmarketing.com Tom Treanor


    I love it and it’s so true. As much as I plan my SEO moves, the most powerful part of that is when I write an inspired (and sometimes risky) post that really gets attention. In those cases the blogosphere, social media and Google do the heavy SEO lifting for you! Awesome post and with that headline, I had to read it.

    • http://www.ryanhanley.com Ryan Hanley

      Haha… LINK-BAIT! You got hooked!

      No I glad you feel the same way Tom. Love the content you put out for it’s technical nature but I’m always attracted to your edger stuff as well.


      Ryan H.

  • http://www.ryanhanley.com Ryan Hanley

    “Everyone is awesome to someone” now that I read it again it sounds kinda like Dating advice…

    I LOVE your reasons for Just Be Awesome SEO because I can tell by way you wrote them how passionate you are about them.

    Thanks Denise!

    Ryan H.

  • http://bestinsuranceinnewyork.com Tom Larsen

    As always, Ryan, you are spot on with this post. I am like you, trying ways to make INSURANCE awesome, when to most people it is boring. If you & I can figure out a way to make it awesome, then I think we are on to something!

    • http://www.ryanhanley.com Ryan Hanley

      Couldn’t agree with you more Tom… You can make insurance awesome. It just takes a dash of personality and thinking about it from a new direction.

      Appreciate you stopping by!

      Ryan H.

  • http://www.bhbco.com Jason Hoeppner

    Wicked awesome Ryan!

    • http://www.ryanhanley.com Ryan Hanley

      Thanks dude!

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