On Blake Morgan and the purpose of brand.
What is the purpose of brand?
In today’s episode of #geniusread, we examine a post from Blake Morgan on Forbes titled: Was Peter Drucker Wrong? The Modern Purpose Of A Brand.
According to Peter Fader, Wharton Professor and host of Wharton’s Customer Centricity event, the idea of Customer Centricity is when the brand identifies who the most valuable customers are and makes them more valuable.
I have a big problem with theory on brand.
In a follow interview, Faber explained to Morgan, “The purpose of a brand is about pushing a product.”
This is the episode of #geniusread where I disagree with a Wharton business school professor. Enjoy…
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