You HATE the Word Authenticity. You Must be Authentic.
Is the word “authenticity” played out?
Marketers and self-help gurus have done everything in their power to make us ambivalent to the word authenticity and power held within its meaning.
I hate the way the word authenticity has been played out.
I blame marketing and self-help rockstar ninja gurus, but deep down inside, I hate the word “Authenticity” because of my own insecurities in every capturing the raw authenticity which captivates an audience.
I used to deal with this anxiety every time I hit publish.
“Is this article supporting my brand?”
“Is my take on this topic unique?”
“Oh god not another list post, is this really my best work?”
“Is this post too long?”
“Does anyone care?”
“Will this article help anyone do anything or is just filler crap?”
It goes on and on. Every article. Every time I hit publish.
…please, Please, PLEASE someone hit the Tweet button so I know you love me.
Sad. Pathetic. Lame.
They’re already killing it every single day, in every way imaginable.
Where do the rest of us fit in?
How can we be different when the Internet is already filled with amazing, provocative, original thinkers?
Authenticity is mandatory. Originality is NOT.
Originality is often confused with authenticity.
of undisputed origin; genuine.
the ability to think independently and creatively.
Authenticity and originality are different animals.
If you want to grow an audience. If you want them to love you or at least respect you. You MUST be authentic. The thoughts, ideas, concepts, beliefs you’re sharing in your work must be true to you and what you’re trying to accomplish.
There is no requirement for originality.
“The privilege of a lifetime is to become who you truly are.” ~ C.G. Jung
This isn’t to say that originality doesn’t help. It does. A lot.
But all your audience really wants is you. Not some filtered, half-erased version you’ve conjured up because you think it’s what your supposed to be.
“Why, when we know that there’s no such thing as perfect, do most of us spend an incredible amount of time and energy trying to be everything to everyone? Is it that we really admire perfection? No – the truth is that we are actually drawn to people who are real and down-to-earth. We love authenticity and we know that life is messy and imperfect.” ~ Brene Brown
Ego and Authenticity
One of my major failings in life is ego.
I want to be famous.
I want to move people. I want to help people. I want people to want to hear what I have to say.
At least I did.
At the beginning of my journey as a writer. I wanted so badly for people to notice me. Sitting here today, it kinda makes me sick to think about how badly being “Popular” online meant to me.
I followed who I perceived to be popular or famous online and emulated their work. I learned everything I possibly could about what they did and how they did it.
No one visited my website. No one asked me for interviews. No one invited me to speak at their event.
I was a speck of dust in the Internet Universe undeserving of mention.
I was writing in a voice that wasn’t my own and you could smell how inauthentic my work was… like garbage day.
Find Your Cadence of Authenticity
NOTICE: Here’s how I solved my authenticity problem. This was my solution. It may or may not work for you.
Fed up with what I was creating, I started to reread my articles one by one. For some reason I began reading them out loud.
I immediately knew what was wrong.
Inside us all is a natural cadence.
A drumbeat that taps along as we create.
Mine is mine. Yours is yours. Everyone has their own unique cadence.
Authenticity happens when you find your rhythm, your drumbeat, your cadence. You could be saying the same shit that everyone else says, but if you believe it, if you say it the way you say things, in your cadence…
…that’s all your audience wants.
Find your cadence. It helps to read your writing out loud. Does it sound like you? Do you hear yourself in the words the way you’ve written them?
No. Delete and start again.
Do this until your writing, read out loud, sounds just you… and BOOM! You’re authentic my friend.
Your writing still might suck.
Mine still did.
But my audience started to look past the crappy writing and deeper into what I was trying to say.
For now, that’s all we can ask for.
…and soon you’ll find you don’t HATE the word authentic anymore.
Thank you and Good luck,
I am Ryan Hanley.
photo credit: Pavel P.
About Ryan Hanley
I help make sales easy through content marketing. My work as a marketing strategist, keynote speaker, and Amazon bestseller author will help your business establish authority, attract an audience and grow revenue. Hire me to speak at your next event or grab a copy of my new book, Content Warfare.