Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to.
In this episode, Gini and I discuss all things public relations (PR):
- What is public relations?
- What role does public relations play in our overall marketing strategy?
- What aspects of public relations can we handle ourselves and at what point should we consider a professional?
- Most importantly, how does a quality public relations strategy help us attract the perfect customer?
Gini answers all these questions in a way only she can… and good measure throws in awesome content marketing knowledge as well… This is the kind of episode you want to buckle up for because we’re dropping value bombs with complete disregard for personal safety.
You can pick up copy Gini’s book: Marketing in the Round
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Here’s to winning the battle for attention Online!How to Attract the Perfect Customer w/ Gini Dietrich | #38 Content Warfare Podcast by Ryan Hanley